Energy Bar Market in North America by Distribution Channel and Geography - Forecast and Analysis 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR72145

The energy bar market share in North America is expected to increase by USD 1.09 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.64%.

This energy bar market in North America research report extensively covers the energy bar market in North America segmentation by distribution channel (offline and online) and geography (US, Canada, and Mexico). The energy bar market in North America report also offers information on several market vendors, including Clif Bar and Co., General Mills inc., Kellogg Co., Mars inc., McKee Foods, NuGo Nutrition, PepsiCo inc., Post Holdings inc., Probar LLC, and Simply Good Foods USA inc. among others.

What will the Energy Bar Market Size in North America be During the Forecast Period?

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Energy Bar Market in North America: Key Drivers, Trends, and Challenges

The increasing demand for sports nutrition is notably driving the energy bar market growth in North America, although factors such as the easy availability of substitutes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the energy bar industry in North America. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Energy Bar Market Driver in North America

One of the key factors driving the energy bar market growth in North America is the increasing demand for sports nutrition due to the expanding consumer base including professional athletes and fitness enthusiasts. Professional sportspersons are considered core users, while recreational athletes are considered casual users. Athletes seek multifunctional and better-tasting food supplements such as shakes, energy bars, and other drinks, which is expected to drive sales. Moreover, an increase in the number of children participating in athletic and sports activities will further support the growth of the energy bar market in North America. For instance, in the US, more than one-quarter of children aged 6-17 years were involved in more than 60 minutes of physical activity every day in 2019. Thus, the rising demand for sports nutrition is anticipated to drive the demand for energy bars, which will positively impact the market in focus during the forecast period.

Key Energy Bar Market Trend in North America

Another key factor driving the energy bar market growth in North America is the increasing sales of energy bars through online retailing. Energy bars, a part of packaged nutritional foods, is witnessing increased online purchase from both pure-play online retailers and websites of traditional food retailers. The increasing number of mobile users is crucial to the online sale of packaged nutritional foods, such as energy bars. Fitness enthusiasts of the present generation seek convenient options while purchasing their nutrition foods. Online grocery retailers such as Walmart inc., Tesco Plc, and Honestbee Pte. Ltd. are engaged in selling energy bars to regional consumers. Vendors are also providing their own online platform for reaching their end consumers. Such factors are expected to positively impact the market in focus during the forecast period.

Key Energy Bar Market Challenge in North America

One of the key challenges to the energy bar market growth in North America is the easy availability of substitutes such as protein bars, cereal bars, and granola bars. These days, physical and outdoor activities find more indulgence among the younger population. They demand taste, wholesome ingredients, and organic materials in snack bars. However, energy bars have higher sugar content than other snack bars and individuals with higher than the normal BMI are not suggested to take energy bars for quick hunger satisfaction. Furthermore, most of the consumers lack product information about different energy bar brands, especially the composition. Hence, energy bars are claimed to have adverse health effects for the wrong user group that encourages customers to shift to other substitute products such as granola bars and cereal bars, which is expected to negatively impact the market in focus during the forecast period.

This energy bar market in North America analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the energy bar market in North America as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the energy bar market in North America during the forecast period.

Who are the Major Energy Bar Market Vendors in North America?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Clif Bar and Co.
  • General Mills inc.
  • Kellogg Co.
  • Mars inc.
  • McKee Foods
  • NuGo Nutrition
  • PepsiCo inc.
  • Post Holdings inc.
  • Probar LLC
  • Simply Good Foods USA inc.

 

This statistical study of the energy bar market in North America encompasses successful business strategies deployed by the key vendors. The energy bar market in North America is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product insights and News

  • General Mills inc - The company offers energy bars such as Nature Valley Crunchy Granola Bars, Nature Valley Crunchy Granola Bars Peanut Butter, and many more

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The energy bar market in North America forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Energy Bar Market in North America Value Chain Analysis

Our report provides extensive information on the value chain analysis for the energy bar market in North America, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Energy Bar Market in North America?

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75% of the market's growth will originate from the US during the forecast period. US, Canada, and Mexico are the key markets for the energy bars in North America. However, market growth in the US will be slower than the growth of the market in other regions.

The significant increase in the demand for sports nutrition due to rising interest in health, fitness, and wellbeing will facilitate the energy bar market growth in the US over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

When the initial number of COVID-19 cases increased across the US, the market for consumer-packaged goods, including sports nutrition products, also witnessed growth as many consumers resorted to bulk purchases and storage of stable food items in their pantries. However, with the resumption and gradual rise in commercial and social activities in 2021, demand for energy bars has started to recover and has almost returned to 2019 levels. The US will continue to dominate the global energy bar market in terms of sales value during the forecast period, owing to the expanding consumer base and the improved product positioning strategies adopted by vendors

What are the Revenue-generating Distribution Channel Segments in the Energy Bar Market in North America?

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The energy bar market share growth in North America by the offline segment will be significant during the forecast period. The wide prevalence of organized retail will drive the growth of the market through offline channels that include supermarkets, hypermarkets, convenience stores, and cash and carries stores. Supermarkets and hypermarkets such as Walmart inc TARGET are popular distribution channels for the energy bar market in North America due to the availability of products of all categories under a single roof. Moreover, new product launches and a rise in marketing and promotional spending by vendors that have resulted in innovative and attractive displays in offline points of sales will further support the growth of the market in focus during the forecast.

This report provides an accurate prediction of the contribution of all the segments to the growth of the energy bar market size in North America and actionable market insights on post COVID-19 impact on each segment.

 

Energy Bar Market Scope in North America

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.64%

Market growth 2022-2026

$ 1.09 billion

Market structure

Fragmented

YoY growth (%)

4.40

Regional analysis

US, Canada, and Mexico

Performing market contribution

US at 75%

Key consumer countries

US, Canada, Mexico

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Clif Bar and Co., General Mills inc., Kellogg Co., Mars inc., McKee Foods, NuGo Nutrition, PepsiCo inc., Post Holdings inc., Probar LLC, and Simply Good Foods USA inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Energy Bar Market Report in North America?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive energy bar market growth in North America during the next five years
  • Precise estimation of the energy bar market size in North America and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the energy bar market industry in North America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of the energy bar market vendors in North America 

We can help! Our analysts can customize this report to meet your requirements. Get in touch

***1. Executive Summary                           

                **1.1     Market Overview            

                                *Exhibit 01:  Key Finding 1

                                *Exhibit 02:  Key Finding 2

                                *Exhibit 03:  Key Finding 3

                                *Exhibit 04:  Key Finding 5

                                *Exhibit 05:  Key Finding 6

                                *Exhibit 06:  Key Finding 7

***2. Market Landscape             

           **2.1 Market ecosystem 

                                *2.1.1 Parent Market

                                *Exhibit 07  Parent market

                                *Exhibit 08:  Market characteristics

                **2.2 Value Chain Analysis          

                                *Exhibit 09:  Value Chain Analysis: Packaged foods and meats

                                *2.2.1    Inputs

                                *2.2.2    Inbound logistics

                                *2.2.3    Primary processing

                                *2.2.4    Secondary and tertiary processing

                                *2.2.5    Outbound logistics

                                *2.2.6    Marketing and sales

                                *2.2.7    Services

                               *2.2.8   Innovations

***3. Market Sizing                       

                **3.1 Market definition

                                *Exhibit 10:  Offerings of vendors included in the market definition

                **3.2 Market segment analysis 

                                *Exhibit 11:  Market segments

                **3.3 Market size 2021 

                **3.4 Market outlook: Forecast for 2021 - 2026 

                                *Exhibit 12:  Global - Market size and forecast 2021 - 2026 ($ million)

                                *Exhibit 13:  Global market: Year-over-year growth 20201 - 2026 (%)

***4. Five Forces Analysis                          

                **4.1 Five Forces Summary        

                                *Exhibit 14:  Five forces analysis 2021 & 2026

                **4.2 Bargaining power of buyers           

                                *Exhibit 15: Bargaining power of the buyer

                **4.3 Bargaining power of suppliers       

                                *Exhibit 16: Bargaining power of the supplier

                **4.4 Threat of new entrants    

                                *Exhibit 17: Threat of new entrants

                **4.5 Threat of substitutes         

                                *Exhibit 18: Threat of substitutes

                **4.6 Threat of rivalry   

                                *Exhibit 19: Threat of rivalry

                **4.7 Market condition

                                *Exhibit 20: Market condition - Five forces 2021

***5. Market Segmentation by Distribution channel     

             **5.1 Market segments 

                                *Exhibit 21:  Distribution channel - Market share 2021-2026 (%)

                **5.2 Comparison by Distribution channel           

                                *Exhibit 22:  Comparison by Distribution channel

                **5.3 Offline - Market size and forecast 2021-2026           

                                *Exhibit 23:  Offline - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 24:  Offline - Year-over-year growth 2021-2026 (%)

                **5.4 Online - Market size and forecast 2021-2026            

                                *Exhibit 25:  Online - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 26:  Online - Year-over-year growth 2021-2026 (%)

                **5.5 Market opportunity by Distribution channel            

                                *Exhibit 27:  Market opportunity by Distribution channel

***6. Customer landscape                         

                                *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                **6.1 Overview

                                *Exhibit 28:  Customer landscape

***7. Geographic Landscape                     

                **7.1 Geographic segmentation

                                *Exhibit 29:  Market share by geography 2021-2026 (%)

                **7.2 Geographic comparison   

                                *Exhibit 30:  Geographic comparison

                **7.3 US - Market size and forecast 2021-2026   

                                *Exhibit 31:  US - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 32:  US - Year-over-year growth 2021-2026 (%)

                **7.4 Canada - Market size and forecast 2021-2026          

                                *Exhibit 33:  Canada - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 34:  Canada - Year-over-year growth 2021-2026 (%)

                **7.5 Mexico - Market size and forecast 2021-2026          

                                *Exhibit 35:  Mexico - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 36:  Mexico - Year-over-year growth 2021-2026 (%)

                **7.6 Key leading countries        

                                *Exhibit 37:  Key leading countries

                **7.7 Market opportunity by geography

                                *Exhibit 38  Market opportunity by geography ($ million)

***8. Drivers, Challenges, and Trends                   

                **8.1 Market drivers     

                                *8.1.1    Increasing demand for sports nutrition

                                *8.1.2    Rising product innovation in energy bars

                                *8.1.3    High demand for energy bars from millennial population

                **8.2 Market challenges              

                                *8.2.1    Easy availability of substitutes

                                *8.2.2    Negative impact of product recalls

                                *8.2.3    Cause severe health issues as long term complication

                                *Exhibit 39:  Impact of drivers and challenges

                **8.3 Market trends      

                                *8.3.1    Increasing sales of energy bars through online retailing

                                *8.3.2    Packaging-related innovations

                                *8.3.3    Increasing M and A activities

***9. Vendor Landscape                             

                **9.1Competitive scenario         

                **9.2 Overview

                                *Exhibit 40:  Vendor landscape

                **9.3 Landscape disruption        

                                *Exhibit 41:  Landscape disruption

                                *Exhibit 42: Industry Risk

***10. Vendor Analysis               

                **10.1 Vendors covered              

                                *Exhibit 43: Vendors covered

                **10.2 Market positioning of vendors    

                                *Exhibit 44: ?Market positioning of vendors?

                **10.3 Clif Bar and Co.  

                                *Exhibit 44:  Clif Bar and Co. - Overview

                                *Exhibit 45:  Clif Bar and Co. - Product and service

                                *Exhibit 46:  Clif Bar and Co. - Key offerings

                **10.4 General Mills Inc.              

                                *Exhibit 47:  General Mills Inc. - Overview

                                *Exhibit 48:  General Mills Inc. - Business segments

                                *Exhibit 49:  General Mills Inc.- Key news

                                *Exhibit 50:  General Mills Inc. - Key offerings

                                *Exhibit 51:  General Mills Inc. - Segment focus

                **10.5 Kellogg Co.          

                                *Exhibit 52:  Kellogg Co. - Overview

                                *Exhibit 53:  Kellogg Co. - Business segments

                                *Exhibit 54:  Kellogg Co. - Key offerings

                                *Exhibit 55:  Kellogg Co. - Segment focus

                *10.6 Mars Inc.

                                *Exhibit 56:  Mars Inc. - Overview

                                *Exhibit 57:  Mars Inc. - Product and service

                                *Exhibit 58:  Mars Inc. - Key offerings

                **10.7 McKee Foods     

                                *Exhibit 59:  McKee Foods - Overview

                                *Exhibit 60:  McKee Foods - Product and service

                                *Exhibit 61:  McKee Foods - Key offerings

                **10.8 NuGo Nutrition 

                                *Exhibit 62:  NuGo Nutrition - Overview

                                *Exhibit 63:  NuGo Nutrition - Product and service

                                *Exhibit 64:  NuGo Nutrition - Key offerings

                **10.9 PepsiCo Inc.        

                                *Exhibit 65:  PepsiCo Inc. - Overview

                                *Exhibit 66:  PepsiCo Inc. - Business segments

                                *Exhibit 67:  PepsiCo Inc. - Key offerings

                                *Exhibit 68:  PepsiCo Inc. - Segment focus

                **10.10 Post Holdings Inc.          

                                *Exhibit 69:  Post Holdings Inc. - Overview

                                *Exhibit 70:  Post Holdings Inc. - Business segments

                                *Exhibit 71:  Post Holdings Inc. - Key offerings

                                *Exhibit 72:  Post Holdings Inc. - Segment focus

                **10.11 Probar LLC         

                                *Exhibit 73:  Probar LLC - Overview

                                *Exhibit 74:  Probar LLC - Product and service

                                *Exhibit 75:  Probar LLC - Key offerings

                **10.12 Simply Good Foods USA Inc.      

                                *Exhibit 76:  Simply Good Foods USA Inc. - Overview

                                *Exhibit 77:  Simply Good Foods USA Inc. - Business segments

                                *Exhibit 78:  Simply Good Foods USA Inc. - Key offerings

                                *Exhibit 79:  Simply Good Foods USA Inc. - Segment focus

***11. Appendix                            

                **11.1 Scope of the report         

                                *11.1.1 ????Market definition

                                *11.1.2 ????Objectives

                                *11.1.3 ????Notes and caveats

                **11.2 Currency conversion rates for US$            

                                *Exhibit 80: ?Currency conversion rates for US$?

                **11.3 Research Methodology 

                                *Exhibit 81: ?Research Methodology

                                *Exhibit 82: ??Validation techniques employed for market sizing?

                                *Exhibit 83: ??Information sources

                **11.4 List of abbreviations        

                                *Exhibit 84: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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