Energy Drinks Market in the US 2015-2019

Published: Jun 2015 Pages: 64 SKU: IRTNTR6186

About Energy Drinks
Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation.

Technavio's analysts forecast the energy drinks market in the US to grow at a CAGR of 11.42% in terms of revenue over the period 2014-2019.

Covered in this Report
The energy drinks market in the US can be segmented into three categories: liquid energy drinks, energy shots, and energy drink mixes.

Technavio's report, Energy Drinks Market in the US 2015-2019 has been prepared based on an in-depth market analysis with inputs from industry experts; it also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
• Coca-Cola
• Monster Beverage
• PepsiCo
• Red Bull
• Rockstar

Other Prominent Vendors
• Arizona Beverage
• Celsius
• DR Pepper Snapple Group
• Kraft Foods
• Living Essentials
• National Beverage
• SK Energy Shots
• VPX/Redline Sports Nutrition
• Xyience Xenergy

Market Driver
• Changing Consumer Lifestyles
• For a full, detailed list, view our report

Market Challenge
• Stringent Government Regulations
•  For a full, detailed list, view our report

Market Trend
• Growing Demand for Healthier Ingredients
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Segmentation of Energy Drinks Market in US by Product
07.1 Canned/PET Bottled Energy Drinks Market in US
07.1.1 Market Size and Forecast
07.2 Energy Shots Market in US
07.2.1 Market Size and Forecast
07.3 Energy Drink Mixes Market in US
07.3.1 Market Size and Forecast
08. Segmentation of Energy Drinks Market in US by Distribution Channel
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and Their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Market Share Analysis 2014
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Coca-Cola
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Business Segmentation by Revenue 2013
17.1.4 Business Segmentation by Revenue 2012 and 2013
17.1.5 Geographical Segmentation by Revenue 2013
17.1.6 Business Strategy
17.1.7 Recent Developments
17.1.8 SWOT Analysis
17.2 Monster Beverage
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Business Segmentation by Revenue 2014
17.2.4 Business Segmentation by Revenue 2013 and 2014
17.2.5 Geographical Segmentation by Revenue 2014
17.2.6 Recent Developments
17.2.7 SWOT Analysis
17.3 PepsiCo
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Business Segmentation by Revenue 2013
17.3.4 Business Segmentation by Revenue 2012 and 2013
17.3.5 Geographical Segmentation by Revenue 2013
17.3.6 Business Strategy
17.3.7 Recent Developments
17.3.8 SWOT Analysis
17.4 Red Bull
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Business Categories
17.4.4 Recent Developments
17.4.5 SWOT Analysis
17.5 Rockstar
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 SWOT Analysis
18. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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