Archery Equipment Market in Europe 2016-2020

Overview of the archery equipment market in Europe

The archery equipment market in Europe will post a substantial market growth over the forecast period and is envisaged to grow at a CAGR of more than 5% by 2020. The increasing instances of the Archery Trade Association (ATA) trade show is one of the key factors driving the growth of this market. The ATA is a non-profit trade organization for the promotion of archery and bow hunting. It organizes a trade show every year, which draws a large number of archery retailers, buyers, and exhibitors. Through this show, vendors get the opportunity to launch new products in the market. Factors such as the availability of the latest gear and equipment in such shows will contribute to the growth of this market in the coming years.

The increasing usage of carbon nanomaterials in the manufacture of archery equipment is an important trend spurring the prospects for market growth during the forecast period. Recently, it has been observed that carbon nanotubes are extensively being used in bows and arrows to develop better products. The bows that are manufactured using carbon nanomaterials are lighter in weight and offer advantages like improved speed, reduced friction, and enhanced durability and strength. Moreover, arrows that are made of carbon nanomaterials are stronger and can fly higher without being torqued to one side after the release from the bow. Benefits such as reduced weight, increased hardness, reduced friction, and wear resistance will necessitate the implementation of carbon nanotechnology in archery equipment in the next four years.

Product segmentation and analysis of the archery equipment market in Europe

• Bows and bow accessories
• Arrows and parts

During 2015, the bows and bow accessories segment dominated the market and is expected to generate more than USD 896 million by 2020. These products are mandatory for archery and are relatively expensive which will drive this market segment’s growth over the predicted period.

Segmentation by retail formats and analysis of the archery equipment market in Europe

• Specialty and sports shops
• Department and discount stores
• Online retail

The specialty and sports segment dominated the archery equipment market in Europe and accounted for more than 47% of the market share in terms of revenue. These large specialty and sports shops carry a wide range of popular brands of archery equipment, which will contribute to the growth of this market segment over the next four years.

Competitive landscape and key vendors

The archery equipment market in Europe is highly competitive due to the presence of several well-established players. Factors such as intense competition coupled with the rapid changes in technology and consumer preferences in the market will pose significant challenges for the vendors in this market. To survive and succeed in this market, it becomes imperative for suppliers in this market to distinguish their product offerings with a clear and unique value proposition.

Top vendors in this market are -

• Archery World
• Axion Archery
• Bear Archery
• Merlin Archery
• Quicks Archery

Other prominent vendors analyzed in this market study are Alpine Archery, Bohning, Carbon Tech, Copper John, Easton Archery, Field Logic, HHA Sports, Hoyt Archery, Kinsey's Archery Products, Martin Archery, Parker Bows, and Rage Broadheads.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the archery equipment market in Europe?
• What are the key market trends impacting the growth of the archery equipment market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the archery equipment market in Europe?
• What are the market opportunities and threats faced by the vendors in the archery equipment market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the archery equipment market in Europe?

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Related reports:

• Archery Equipment Market in the US 2015-2019
• Global Archery Equipment Market 2016-2020