Breastfeeding Supplies Market in Europe 2016-2020

Outlook of the breastfeeding supplies market in Europe

Breastfeeding supplies are equipment that assists lactating mothers to express and store milk for later use. Most breastfeeding supplies aid in the direct expression of pumped breast milk into a bottle to store for later use. These supplies can also be used to stimulate lactation in mothers who have an irregular milk flow. In Europe, factors such as increasing number of women in the workforce will have a positive effect on the breastfeeding supplies market during the forecast period. With the hectic lifestyle of working women, the need to store breast milk for later use is on the rise. Moreover, the increase in disposable income gives women the financial freedom to buy such products. Also, the widespread availability of a vast array of convenient breastfeeding supplies is a primary factor that will help to spur growth in the market for breastfeeding supplies in Europe. A comprehensive market research carried out by the analysts at Technavio has shown that the market will grow steadily at a CAGR of more than 4% by 2020.

Technavio’s market research analysts have estimated factors like the introduction of convenient and easy-to-use products like nursing bras and breast pumping bras to impel market growth during the predicted period. To make the process of expressing breast milk easier, manufacturers are now offering nursing bras or breast pumping bras which eliminate the need to continuously hold the breastfeeding pump in place without causing discomfort to the mother. For instance, Lansinoh's hands-free pumping bra is a reliable and popular breast pumping bra available in the market.   These products are getting increasingly popular in recent times which will result in the augmented adoption of breastfeeding supplies in Europe.

Product-based segmentation and analysis of the breastfeeding supplies market in Europe

• Breast milk storage and feeding supplies
• Breastfeeding pumps
• Breastfeeding accessories

During 2015, the breast milk storage and feeding supplies segment dominated this market and accounted for nearly 55% of the market share. This segment will continue to dominate the market and is envisaged to account for the largest share of the market by 2020. Technological advancements and growing number of working women will foster the growth of this market during the forecast period.

Segmentation by retail format and analysis of the breastfeeding supplies market in Europe

• Online sales
• Offline sales

In this market study, analysts have estimated the offline sales segment to dominate this market during the forecast period. At present, this segment accounts for a market share of approximately 89% and the prospects for its growth will be driven by the experiential benefits that offline modes offer to the buyers. Most parents prefer buying baby products from brick-and-mortar stores rather than online stores. Since parents prefer a hands-on experience before purchasing anything for their babies, the growth prospects for the offline sales segment will have a positive outlook until 2020.

Competitive landscape and key vendors

The breastfeeding supplies market in Europe is consolidated with the presence of only a few well-established providers. In this market, challenges such as advances in innovations and changes in consumer preferences pose significant risks to the suppliers. To survive and succeed in this competitive market, it has become imperative for vendors to distinguish their products and services by formulating a clear and unique value proposition.

Top vendors in this market are -

• Ameda
• Medela
• NUK
• Philips
• Tommee Tippee

Other prominent vendors are Babisil, Bobo, Chicco, Comotomo, Evenflo, Lansinoh mOmma, Lovi, MAM, Nip, Nuby, Playtex, Richell, and Summer Infant.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the breastfeeding supplies market in Europe?
• What are the key market trends impacting the growth of the breastfeeding supplies market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the breastfeeding supplies market in Europe?
• What are the market opportunities and threats faced by the vendors in the breastfeeding supplies market in Europe?
• What are the trending factors affecting the market shares of Europe?
• What are the key outcomes of the five forces analysis of the breastfeeding supplies market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Breastfeeding Pumps Market 2015-2019
• Breastfeeding Supplies Market in the US 2016-2020