DIY Market in Europe 2016-2020

Published: Aug 2016 Pages: 75 SKU: IRTNTR8367

Outlook of the DIY market in Europe

Technavio’s market research analyst predicts the do-it-yourself (DIY) market in Europe to grow at a slow but moderate CAGR of around 2% by 2020. The recent increase in home ownership and the rising disposable income of the populace will impel the DIY market in Europe. Due to the growing customer confidence, the spending on items such as furniture and tools has increased. Also, the diversification of product lines is a critical factor that will foster the prospects for growth in this market during the predicted period.

The high-cost effectiveness of DIY is the key driver for the growth of this market. Fully assembled products are more expensive due to their high production cost. As these products are bulky, their high shipping charges are also passed on to the consumers. The ability of DIY to eliminate these excessive costs by offering flexibility of customization in terms of raw materials and pricing of products, which is not possible with the standard ready-made products, will result in the populace’s growing preference for DIY during the predicted period.

Segmentation by product category and analysis of the DIY market in Europe

  • Doors, windows, bath, fencing, brickwork, walkway, and landscape maintenance
  • Décor and indoor garden
  • Kitchen
  • Painting, wallpaper, and supplies
  • Tools and hardware
  • Building materials for roofs and gutters, plastering and cladding material
  • Lighting
  • Plumbing materials and equipment
  • Materials and supplies for flooring, repair and replacement
  • Materials and equipment for electrical work

In this market study, analysts have estimated the doors, windows, bath, fencing, brickwork, walkway, and landscape maintenance segment to be the largest market segment during the predicted period. This segment currently accounts for more than 21% of the total market share and is envisaged to retain its hold over the market by 2020 due to the increasing remodelling of doors and windows by the populace.

Competitive landscape and key vendors

The DIY market in Europe is fragmented due to the presence of multiple small, medium, and large international and regional players. The providers in this market compete on the basis of product portfolio and pricing to gain maximum market shares during the forecast period.

Leading vendors in the market are -

  • Adeo
  • Bauhaus
  • Home Retail Group
  • Kingfisher
  • OBI

Other prominent vendors in the market include Kesko, Travis Perkins, Les Mousquetaires, Hornbach, Sherwin Williams, and Zeus.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the DIY market in Europe?
  • What are the key market trends impacting the growth of the DIY market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the DIY market in Europe?
  • What are the key outcomes of the five forces analysis of the DIY market in Europe?

Technavio also offers customization on reports based on specific client requirement.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: DIY model

  • DIY confidence level by country
  • Traits of DIY consumers

PART 06: European Union: Profile

  • Economic indicators

PART 07: Market landscape

  • Market overview
  • Expansion and M&As
  • Market size and forecast

PART 08: Retail format sales

  • DIY market in Europe: Retail format sales 2015 and 2020
  • Five forces analysis

PART 09: Segmentation by product category

  • DIY market in Europe by product category

PART 10: Key leading countries

  • Germany
  • France
  • UK
  • Italy

PART 11: Market drivers

  • Influence of media
  • Increased penetration of highly organized retail
  • Cost effectiveness
  • Increased innovation

PART 12: Impact of drivers

PART 13: Market challenges

  • Threat from the DIFM culture and other factors
  • Increasing aging population
  • Intense competition
  • Unstable housing market in Europe

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Growing home improvement market
  • Boom in online retailing
  • Customization of DIY products
  • Growing involvement of women

PART 16: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 17: Key vendor analysis

  • ADEO
  • Bauhaus
  • Hornbach Baumarkt
  • Kingfisher
  • OBI

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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