Personal Care Products for Maternity Market in Europe 2016-2020

Overview of the maternity personal care market in Europe

Technavio’s market research analyst predicts that the maternity personal care market in Europe will grow at a rate of approximately 1% over the forecast period. Most consumers in Europe are well-read on pregnancy and childbearing and give high priority to gaining knowledge from medical practitioners and the internet. As most chemical-based products have adverse effects, pregnant women increasingly prefer natural and organic products. The developed nature of the region’s economy and the increasing number of women in the workforce have led to higher disposable incomes and higher spending capacity. The increasing number of women in the workforce is one of the key factors driving the growth of this maternity personal care market in Europe.

Factor like e-tailing and social media marketing is also propelling the growth this market. Personal care vendors are making their products available online through their portals or other third-party vendors. For instance, Procter & Gamble sells its products online through its web portals P&G Everyday and P&G Shop, while L’Oréal sells its BPC products through online portals like lorealparisusa.com and thebodyshop.com. Also, the advent of social media marketing to promote products and gain the interest of consumers is expected to stimulate the prospects for growth of this market. This recent shift toward the online services and e-tailing will bolster the growth prospects until the end of 2020.

Product-type segmentation and analysis of the maternity personal care market

• Skincare
• Hair care
• Oral hygiene products
• Bath products
• Sun care
• Depilatory products

In 2015, the skin care products segments dominated the market and accounted for more than 39% of the market share. Women have to choose skin care products with extreme caution during pregnancy, as most products with chemical constituents are usually not recommended.  To address such concerns, vendors are launching products free of chemicals. The skin care products for maternity market in Europe is anticipated to reach close to USD 400 million by the end of 2020.

Competitive landscape and key vendors

The personal care maternity market in Europe is highly competitive because of the presence of a few global players and some regional providers. 

The key leading vendors in the market are -

• Henkel
• Johnson & Johnson
• L'Oréal
• P&G
• Unilever

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the maternity personal care market in Europe?
• What are the key market trends impacting the growth of the maternity personal care market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the maternity personal care market in Europe?
• What are the trending factors influencing the market shares of Europe?
• What are the key outcomes of the five forces analysis of the maternity personal care market in Europe?

Technavio also offers customization on reports based on specific client requirement.

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