Europe - Personalized Gifts Market by Product and Distribution Channel - Forecast and Analysis 2024-2028

Published: Dec 2023 Pages: 144 SKU: IRTNTR76941

Europe - Personalized Gifts Market 2024-2028

The Europe - Personalized Gifts Market size is estimated to grow at a CAGR of 7.57% between 2023 and 2028 showing a YOY growth of 6.49?????. The market size has surged to increase by USD 3.96 billion within the Fragmented during the forecast period. 

The report includes a comprehensive outlook on the Europe Personalized Gifts Market offering forecasts for the industry segmented by Product, which comprises non-photo personalized gifts, and photo personalized gifts. Additionally, it categorizes Distribution Channel into B2C and B2B. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

The rising influence of social media in showcasing personalized gift ideas is notably driving market growth. Social media influence has become a driving force in shaping consumer behaviours and preferences in Europe, significantly impacting various industries, including the Europe - personalized gifts market. According to the European Commission data, social networks constituted the predominant form of social media in 2021, accounting for 56% of usage.  Moreover, social media platforms facilitate direct engagement between consumers and personalized gift businesses. Companies utilize these channels to showcase their craftsmanship, share customer testimonials, and announce promotions. Interactive features, such as polls and Q and A sessions, enable businesses to gather insights into consumer preferences, refining their offerings to meet evolving demands. Thus, the rising influence of social media is expected to drive the growth of the market during the forecast period.

Europe Personalized Gifts Market Dynamic

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Europe Personalized Gifts Market Trends

The rise of e-commerce and online shopping is an emerging trend shaping the market growth. The rise of e-commerce and online shopping has revolutionized the way consumers shop and access personalized gift options. Online shopping has made it easier for consumers in Europe to browse and purchase merchandise from a variety of retailers. With just a few clicks, consumers can now choose from a wide range of goods in various categories, including clothing, electronics, household items, and gifts. One of the key benefits of online shopping is the convenience it offers. With the presence of many online stores, consumers can easily access personalized gift options. One of the most popular online stores in the UK is Contrado Imaging Ltd (Bags of Love). 

However, the e-commerce boom has not only democratized retail but also provided small businesses with unprecedented access to a global customer base. It has redefined supply chains, logistics, and customer interactions, emphasizing the need for seamless online experiences. Thus, as the e-commerce landscape continues to evolve, the market is expected to witness growth during the forecast period.

Europe Personalized Gifts Market Challenges

Seasonal demand for personalized gift products is a significant challenge hindering market growth. In Europe, the sales of personalized gifts are higher during holidays. Thus, the demand for such gifts is seasonal. This adds to the degree of uncertainty in the Europe - personalized gifts market, which limits the growth of the market. Depending on the demand for personalized gifts, personalized gift companies may register additional peaks during international holidays such as Easter, Valentine's Day, Mother's Day, Halloween, Thanksgiving Day, Christmas, and New Year. In the UK, the sale of photo cards mostly occurs during every festive season. This is a huge challenge when forecasting the demand for a specific gift product. 

Additionally, the low off-season demand for personalized gifts can be attributed to the limited availability of online customer engagement tools. Thus, the companies in the Europe - personalized gifts market ought to invest in additional measures to ensure visibility during off-season times. Thus, the above-mentioned factors are expected to hinder the growth of the market during the forecast period.

Europe Personalized Gifts Market Segmentation 

By Product

The non-photo personalized gifts segment is estimated to witness significant growth during the forecast period. The non-photo personalized gifts segment includes unique items that can be personalized with text or monograms, making them a great gift idea for various occasions such as weddings, birthdays, festivals, and other events. This includes customized jewellery, engraved keychains, personalized stationery, and much more. 

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The non-photo personalized gifts segment was the largest and was valued at USD 4.59 billion in 2018. Another example is personalized stationery, which can include monogrammed notepads or personalized pens. This is a great gift idea for someone who enjoys writing or is in a profession that requires it. It adds a personal and professional touch to their work. Not Another Bill Ltd offers personalized stationery products such as personalized notebooks, personalized pens, and more. Additionally, Engraved keychains are also a popular non-photo personalized gift item. These can be customized with a name, message, or important date and are often given as a sentimental gift to commemorate a special occasion. In addition to these examples, there is an endless variety of non-photo personalized gifts available, from custom-made phone cases to personalized mugs and glasses. Thus, the above-mentioned factors are expected to propel the demand for non-photo personalized gifts, which will drive the growth of the non-photo personalized gifts segment in the market during the forecast period.

By Distribution Channel 

Based on the distribution channel, the market has been segmented into B2C and B2B. The B2C segment will account for the largest share of this segment.? The B2C segment targets individual consumers, allowing them to directly purchase personalized gifts for personal use or gifting purposes. B2C distribution channels are consumer-centric, leveraging e-commerce platforms, speciality stores, and retail outlets to reach a broad audience seeking personalized items for various occasions. Moreover, the B2C distribution channel embraces the diverse preferences of individual consumers, offering a wide range of products from custom jewellery and engraved home decor to personalized clothing and accessories. As consumers increasingly turn to online shopping, the B2C segment will continue to be instrumental in driving the growth of the market during the forecast period.

Who are the Major Europe Personalized Gifts Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Card Factory Plc - The company offers personalized gifts such as Personalised Square photo canvas and ceramic full photo mugs. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Belcraft Inc.
  • Cimpress Plc
  • Contrado Imaging Ltd.
  • funkypigeon.com Ltd.
  • Gift Inspiration Ltd.
  • Gift Universe Group
  • Hallmark Card Inc.
  • manuBIMsoft Ltd.
  • Mars Inc.
  • Moonpig.com Ltd.
  • Not Another Bill
  • Notonthehighstreet Enterprises Ltd.
  • Personal Creations
  • Photobox Ltd.
  • Printerpix
  • Sixty Stores Ltd.
  • smartphoto EU
  • Snapfish
  • Spreadshirt Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The Europe Personalized Gifts Market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Product Outlook
    • Non-photo personalized gifts
    • Photo personalized gifts
  • Distribution Channel Outlook
    • B2C
    • B2B

Europe Personalized Gifts Market Scope

Report Coverage

Details

Page number

144

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.57%

Market Growth 2024-2028

USD 3.96 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

6.49

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Belcraft Inc., Card Factory Plc, Cimpress Plc, Contrado Imaging Ltd., funkypigeon.com Ltd., Gift Inspiration Ltd., Gift Universe Group, Hallmark Card Inc., manuBIMsoft Ltd., Mars Inc., Moonpig.com Ltd., Not Another Bill, Notonthehighstreet Enterprises Ltd., Personal Creations, Photobox Ltd., Printerpix, Sixty Stores Ltd., smartphoto EU, Snapfish, Spreadshirt Inc., and YourSurprise.com BV

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

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What are the Key Data Covered in this Europe Personalized Gifts Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

    4 Historic Market Size

    • 4.1 Personalized gifts market in Europe 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on personalized gifts market in Europe 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 29: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 30: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 31: Chart on Comparison by Product
      • Exhibit 32: Data Table on Comparison by Product
    • 6.3 Non-photo personalized gifts - Market size and forecast 2023-2028
      • Exhibit 33: Chart on Non-photo personalized gifts - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 34: Data Table on Non-photo personalized gifts - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Chart on Non-photo personalized gifts - Year-over-year growth 2023-2028 (%)
      • Exhibit 36: Data Table on Non-photo personalized gifts - Year-over-year growth 2023-2028 (%)
    • 6.4 Photo personalized gifts - Market size and forecast 2023-2028
      • Exhibit 37: Chart on Photo personalized gifts - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 38: Data Table on Photo personalized gifts - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Chart on Photo personalized gifts - Year-over-year growth 2023-2028 (%)
      • Exhibit 40: Data Table on Photo personalized gifts - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 41: Market opportunity by Product ($ billion)
      • Exhibit 42: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 43: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 44: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 45: Chart on Comparison by Distribution Channel
      • Exhibit 46: Data Table on Comparison by Distribution Channel
    • 7.3 B2C - Market size and forecast 2023-2028
      • Exhibit 47: Chart on B2C - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Data Table on B2C - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Chart on B2C - Year-over-year growth 2023-2028 (%)
      • Exhibit 50: Data Table on B2C - Year-over-year growth 2023-2028 (%)
    • 7.4 B2B - Market size and forecast 2023-2028
      • Exhibit 51: Chart on B2B - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 52: Data Table on B2B - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Chart on B2B - Year-over-year growth 2023-2028 (%)
      • Exhibit 54: Data Table on B2B - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 55: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 56: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 58: Chart on Market share by geography - 2023-2028 (%)
      • Exhibit 59: Data Table on Market share by geography - 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 60: Chart on Geographic comparison
      • Exhibit 61: Data Table on Geographic comparison
    • 9.3 Western Europe - Market size and forecast 2023-2028
      • Exhibit 62: Chart on Western Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 63: Data Table on Western Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Chart on Western Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 65: Data Table on Western Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 Southern Europe - Market size and forecast 2023-2028
      • Exhibit 66: Chart on Southern Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 67: Data Table on Southern Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Chart on Southern Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 69: Data Table on Southern Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 Central and Eastern Europe - Market size and forecast 2023-2028
      • Exhibit 70: Chart on Central and Eastern Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 71: Data Table on Central and Eastern Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Chart on Central and Eastern Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 73: Data Table on Central and Eastern Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 Rest of Europe - Market size and forecast 2023-2028
      • Exhibit 74: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 75: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 77: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)
    • 9.7 Market opportunity by geography
      • Exhibit 78: Market opportunity by geography ($ billion)
      • Exhibit 79: Data Table on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 80: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 81: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 82: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 83: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 84: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 85: Matrix on vendor position and classification
            • 12.3 Card Factory Plc
              • Exhibit 86: Card Factory Plc - Overview
              • Exhibit 87: Card Factory Plc - Business segments
              • Exhibit 88: Card Factory Plc - Key offerings
              • Exhibit 89: Card Factory Plc - Segment focus
            • 12.4 Cimpress Plc
              • Exhibit 90: Cimpress Plc - Overview
              • Exhibit 91: Cimpress Plc - Business segments
              • Exhibit 92: Cimpress Plc - Key offerings
              • Exhibit 93: Cimpress Plc - Segment focus
            • 12.5 Contrado Imaging Ltd.
              • Exhibit 94: Contrado Imaging Ltd. - Overview
              • Exhibit 95: Contrado Imaging Ltd. - Product / Service
              • Exhibit 96: Contrado Imaging Ltd. - Key offerings
            • 12.6 funkypigeon.com Ltd.
              • Exhibit 97: funkypigeon.com Ltd. - Overview
              • Exhibit 98: funkypigeon.com Ltd. - Product / Service
              • Exhibit 99: funkypigeon.com Ltd. - Key offerings
            • 12.7 manuBIMsoft Ltd.
              • Exhibit 100: manuBIMsoft Ltd. - Overview
              • Exhibit 101: manuBIMsoft Ltd. - Product / Service
              • Exhibit 102: manuBIMsoft Ltd. - Key offerings
            • 12.8 Mars Inc.
              • Exhibit 103: Mars Inc. - Overview
              • Exhibit 104: Mars Inc. - Product / Service
              • Exhibit 105: Mars Inc. - Key news
              • Exhibit 106: Mars Inc. - Key offerings
            • 12.9 Moonpig.com Ltd.
              • Exhibit 107: Moonpig.com Ltd. - Overview
              • Exhibit 108: Moonpig.com Ltd. - Product / Service
              • Exhibit 109: Moonpig.com Ltd. - Key offerings
            • 12.10 Not Another Bill
              • Exhibit 110: Not Another Bill - Overview
              • Exhibit 111: Not Another Bill - Product / Service
              • Exhibit 112: Not Another Bill - Key offerings
            • 12.11 Notonthehighstreet Enterprises Ltd.
              • Exhibit 113: Notonthehighstreet Enterprises Ltd. - Overview
              • Exhibit 114: Notonthehighstreet Enterprises Ltd. - Product / Service
              • Exhibit 115: Notonthehighstreet Enterprises Ltd. - Key offerings
            • 12.12 Personal Creations
              • Exhibit 116: Personal Creations - Overview
              • Exhibit 117: Personal Creations - Product / Service
              • Exhibit 118: Personal Creations - Key offerings
            • 12.13 Photobox Ltd.
              • Exhibit 119: Photobox Ltd. - Overview
              • Exhibit 120: Photobox Ltd. - Product / Service
              • Exhibit 121: Photobox Ltd. - Key offerings
            • 12.14 Sixty Stores Ltd.
              • Exhibit 122: Sixty Stores Ltd. - Overview
              • Exhibit 123: Sixty Stores Ltd. - Product / Service
              • Exhibit 124: Sixty Stores Ltd. - Key offerings
            • 12.15 smartphoto EU
              • Exhibit 125: smartphoto EU - Overview
              • Exhibit 126: smartphoto EU - Product / Service
              • Exhibit 127: smartphoto EU - Key offerings
            • 12.16 Snapfish
              • Exhibit 128: Snapfish - Overview
              • Exhibit 129: Snapfish - Product / Service
              • Exhibit 130: Snapfish - Key offerings
            • 12.17 YourSurprise.com BV
              • Exhibit 131: YourSurprise.com BV - Overview
              • Exhibit 132: YourSurprise.com BV - Product / Service
              • Exhibit 133: YourSurprise.com BV - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 134: Inclusions checklist
                • Exhibit 135: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 136: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 137: Research methodology
                • Exhibit 138: Validation techniques employed for market sizing
                • Exhibit 139: Information sources
              • 13.5 List of abbreviations
                • Exhibit 140: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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