Europe Planter Market by End-user and Distribution Channel - Forecast and Analysis 2024-2028

Europe Planter Market Forecast 2024-2028

The Europe - Planter Market size is forecast to increase by USD 50.72 million, at a CAGR of 4.16% between 2023 and 2028. The growth rate of the market depends on several factors, such as the growing number of multifamily properties, increasing demand for planters via online channels, and rising urbanization in Europe. Our report examines historical data from 2018-2022, besides analyzing the current and forecasted market scenario.

Benito Urban provides an extensive range of planters, including the Petrus UM1619, Aro UM1111, Esferica UM1100M, Kube UM1372, Lisa UM1375G, and more. Similarly, BigPlast offers a diverse selection of planters, such as the DINA Komplet, DINA UP 17, DINA UP 14, DINA 18, DINA 15, DINA 13, TARA 35, TARA 30, Queens 16x16, Drzac za Telefon, Stoni Panel i Saksijica, Hidrija Orhid 6 Kom, and various others.

Market Forecasting and Size

Market  Forecast 2024-2028

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Market Dynamic

Our researchers studied the market research and growth data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market.

Driver - Growing number of multifamily properties

The growing number of multifamily properties across the world has been encouraging the demand for landscaping and gardening services. Multifamily properties include apartment buildings and duplexes. Multifamily properties are a great option for real estate investors due to their diversification benefits, low vacancy rate, and higher return on investment. For instance, Germany invested around USD 1.5 billion in multifamily properties by Q3 2022. Moreover, Spain, Norway, and Switzerland registered an increase in investment by nearly 130%, 55%, and 10%-15%, respectively, by Q3 2022. Moreover, for multifamily, around 55%-60% of investors in Europe anticipate unleveraged total returns between 4% and 8% per annum over the next three to five years.

Moreover, factors such as increased life expectancy of people and low mortality rates have led to the rise in the ageing population base globally. In 2023, the average life expectancy in Europe increased by around 0.95%-1% from 2022 and stood around 79-80 years. The trend is expected to continue during the forecast period. As this age group actively pursues gardening as a leisure activity or hobby, the demand for gardening services is expected to increase, thereby is expected to drive the market during the forecast period.

Trends - Growing popularity of vertical gardens

The growing popularity of premium flowers is increasing the demand for planters. A flower pot or planter is required to harvest flower plants conveniently. With the improving economic conditions around Europe and the willingness of people to spend more on discretionary goods, the demand for premium products is increasing. This trend holds true for the floriculture industry in Europe as well. Flowers such as calla lilies and tulips have high demand among consumers and are some of the premium offerings in the floriculture industry. This has shown a rise in the demand for planters to plant premium flowers.

As a result, catering to this demand, various premium floral boutiques have been expanding their presence. For instance, in 2021, Bloom and Wild, one of the premium floral boutiques in the UK (London), received USD 102 million a Series D funding to continue expanding across Europe. In addition, the company has increased its delivery options in markets such as Ireland, France, Germany, and Austria. Moreover, companies operating in this space have been focusing on using pricing as a differentiating factor to launch premium versions of their existing product lines. Such factors are expected to fuel the growth of the market during the forecast period.

Challenge - Improper waste management

The majority of gardening planters are made of plastic. Plant pots made of plastic are often used for many reasons such as convenience to bring plants in from seed or to take plants home from the store and disposal of the same. They are easy to use, but they are also a major source of plastic pollution. In Europe, every year, nearly 25-26 million tons of plastic waste is produced. Plastic pollution and marine litter are two of Europe's top priorities to address, and Europe is working to speed up the shift towards a circular and resource-efficient plastic economy. Europe has specific rules and targets for the following areas: Single-use plastics, plastic packaging, microplastics, and bioplastics (biodegradable, compostable, and bio-based plastics).

However, most planters are manufactured from a wide range of plastic resins, are often dark in color, and are commonly disposed of in the trash. Recycling facilities sort plastics by shining a beam of light on them. Black plastic, on the other hand, does not absorb light. As a result, it cannot be sorted and passed straight through the recycling system and onto landfill or incineration. Increasing public awareness about the negative ecological impact of plastic might decrease the demand for plastic planters; thus, the growth of the market is estimated to witness a slight decline during the forecast period.

Market Segmentation by End-user and Distribution Channel

End-user Segment Analysis:

The residential segment is estimated to witness significant growth during the forecast period. The residential segment, which includes both single-family residential buildings and multifamily residential properties, constitutes the largest end-user segment in the planter market in Europe. In households, planters are commonly used for planting flowers and leafy plants to enhance the aesthetics of houses; planters are generally used in gardens found inside a residence, such as a front garden, back garden, or even terrace gardens and balconies

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The residential segment was the largest and was valued at USD 144.72 million in 2018. The residential segment includes the use of planters in specialized gardens such as those for exhibiting plants or growing medicinal herbs. They are also used for growing herbs and vegetables and are thus an important element in promoting a green environment and sustainability. During the forecast period, planter manufacturers are also likely to benefit from the completion of new housing projects, as the demand for planters will likely increase from first-time house buyers. For instance, in 2021, housing accounted for 5%-5.6% of GDP in Europe. The share varied from 7%-8% in Cyprus to 7%-7.5% in Germany and Finland, to 1%-1.5% in Greece, to 2%-2.5% in Ireland, to 2%-2.5% in Latvia, and 2%-2.5% in Poland. All these factors will drive the demand for planters from the residential segment, which will fuel the segment during the forecast period. 

Distribution Channel Segment Analysis:

Based on the distribution channel, the market has been segmented into offline and online. The offline ?segment will account for the largest share of this segment.?Despite the growing popularity of online shopping, many consumers still opt for offline purchasing due to a variety of reasons. One of the main advantages of the offline segment is the ability to physically see and touch the planters before making a purchase. Customers can carefully inspect the materials, sizes, and designs of the planters, ensuring that they meet their specific needs and preferences. Moreover, shopping offline allows customers to support local businesses. By purchasing planters from nearby stores, customers contribute to the growth and development of their local economy. This connection to the community creates a sense of loyalty and trust between the customers and the store, enhancing the overall shopping experience. Thus, such factors are expected to increase the demand for offline channels, which will propel the growth of the offline segment during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

euro3plast spa  - The company offers planters such as Rain Barrel Rib NL 400L, Planter ball Waste Rib NL, Vaste elegant low Waste Rib NL, Planter ball Waste Smooth NL, Nature Vase Elegant Deluxe Rib NL, Nature Vase Elegant Low Rib NL, and more.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including Benito Urban, BigPlast, CAPI Europe BV, elho B.V., euro3plast spa, Gardenplast.by, Glori ir Ko, Golden Compound GmbH, Horst Brandstatter Group, Keter Group., OPEKO, Poppelmann GmbH and Co. KG, Rosell-Vega Horticultors, Scheurich GmbH and Co. KG, SicPlast, Stefanplast S.p.A., TERRECOTTE ITALIANE Srl, WR CERAMIKA, Yorkshire Flowerpots, and Zawadzki.

Technavio market forecast the an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The market analysis and report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• End-user Outlook 
  • Residential
  • Commercial

• Distribution Channel Outlook
  • Offline
  • Online

Market Analyst Overview 

The Planter Market in Europe caters to diverse preferences, offering a variety of nursery planters and pots, with a focus on plastic pots. Importers play a crucial role in supplying garden pots, meeting the demands of British, French, and German citizens. The market extends its reach to indoor spaces, accommodating indoor potted plants and vases, aligning with cultural practices like Feng Shui, Vaastu Shastra, and the Malay system. With an emphasis on holistic living, these planters find their place on verandahs, in kitchens, and within home offices. As more individuals, including senior citizens, spend time indoors and engage in DIY projects, the market provides options in ready-made furniture, dinnerware, and home textiles.

Europe Planter Market Scope
Report Coverage	Details
Page number	141
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.16%
Market Growth 2024-2028	USD 50.72 million
Market structure	Fragmented
YoY growth 2023-2024(%)	4.04
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Benito Urban, BigPlast, CAPI Europe BV, elho B.V., euro3plast spa, Gardenplast.by, Glori ir Ko, Golden Compound GmbH, Horst Brandstatter Group, Keter Group., OPEKO, Poppelmann GmbH and Co. KG, Rosell-Vega Horticultors, Scheurich GmbH and Co. KG, SicPlast, Stefanplast S.p.A., TERRECOTTE ITALIANE Srl, WR CERAMIKA, Yorkshire Flowerpots, and Zawadzki
Market dynamics	Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market growth and trends and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Market growth and forecasting across Europe
• A thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market  companies

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