Europe - Traditional Book Publishing Market by Application and Distribution Channel - Forecast and Analysis 2023-2027

Published: Sep 2023 Pages: 155 SKU: IRTNTR76452

Europe - Traditional Book Publishing Market

The Europe - Traditional Book Publishing Market size is estimated to grow at a CAGR of 2.59% between 2022 and 2027. The market size is forecast to increase by USD 3,213.02 million. The growth of the market depends on several factors such growing popularity of printed books in emerging markets of Europe, the rising demand for specialized content, and the growing popularity of book festivals in Europe. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

This report extensively covers market segmentation by application (adults book and children book) and distribution channel (offline and online). It also includes an in-depth analysis of drivers, trends, and challenges. 

What will be the size of the Europe Traditional Book Publishing Market During the Forecast Period?

Europe Traditional Book Publishing Market Forecast 2023-2027

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EuropeTraditional Book Publishing Market Dynamics

Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.    

Driver- Growing popularity of printed books in emerging markets of Europe

The middle-class population in countries like Poland, Romania, and Bulgaria is increasing, resulting in a rise in disposable income for this group. Consequently, individuals who couldn't afford books before can now purchase and enjoy printed books. Book publishers are benefiting from this new customer base. In some European countries, such as Romania, printed books are preferred due to cultural factors. Many readers in emerging markets appreciate the tactile experience, smell, and aesthetic value of physical books. Publishers can use this sentiment to cater to the demand for printed books in these markets. Translated books and titles also play a crucial role in driving the growth of the demand for printed books in emerging markets in Europe.

However, publishers are investing in translating local and international titles into the languages spoken in these markets to ensure readers have access to a diverse range of books and authors from across Europe. Overall, the growing popularity of printed books in emerging markets across This region presents a significant opportunity for traditional book publishers to expand their Europe-traditional book publishing market shares and reach new readers. Such factors drive the growth of the Europe traditional book publishing market during the forecast period.

Trends - Growing popularity of print-on-demand

Print-on-demand(POD) refers to the printing of books only after the order is received. In the global book publishing market, POD is becoming popular. Book publishers are compelled to print limited copies of new titles as the readership for online books is growing. Earlier, Because of its high cost but low quality., POD was not a preferred mode of publishing. Nevertheless, POD is gaining popularity because it helps publishers reduce wastage with the growth of the online book market. Also, authors can print their work at a fraction of the usual cost by eliminating the need for large, offset print runs with the growing traction for POD services.

Moreover, this reduces the huge up-front printing costs or inventory burdens involved. A number of authors, including business writers, travel writers, novelists, and autobiography writers, are opting for POD services due to the advantages they deliver, such as cost-effectiveness, elimination of storage issues, and easy online availability. This creates a huge possibility for authors to showcase their work in the publishing industry, positively driving the growth of the Europe traditional book publishing market during the forecast period.

Challenge - Overcapacity and pricing pressure in the traditional book publishing industry

The overcapacity in the market is one of the major concerns in the traditional book publishing market. The traditional book publishing market in Europe has seen a surge in the number of books being published with advances in technology and easy access to self-publishing. This upsurge in the supply of self-published books has led to a situation where the supply of books outweighs their demand. Therefore, traditional book publishers may struggle to find a market for their titles, leading to reduced sales and limited growth opportunities. Also, readers become used to discounted prices, making it more difficult for book publishers to increase prices in the future.

As a result, to support growth and innovation, the industry as a whole may struggle to generate adequate revenue. However, online retailers usually offer discounted prices and promotions, subsequently strengthening the competition in the market which may have a negative impact on the Europe - traditional book publishing market growth. Therefore, readers who are in search of the most suitable deals may turn to these online or digital platforms, posing a threat to the Europe traditional book publishing market during the forecast period.

Europe Traditional Book Publishing Market Segmentation by Application and Distribution Channel

Application Segment Analysis:

The adults book segment is estimated to witness significant growth during the forecast period. Many adults still admire the tactile experience and aesthetic appeal of traditional printed books even though there is a huge acceptance of digital books. Printed books deliver a tangible reading experience that many adult readers still favor.

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The adults book segment was the largest and was valued at USD 19,358.27 million in 2017. Adult readers can explore a wide range of genres and delve into captivating works with offerings from book publishers like Bertelsmann and Bloomsbury. The enduring appeal of physical books and the unique reading experience that these adult books offer, the rising acceptance and popularity of specialty genres that appeal to specific adult audiences, and the promotion of literacy and the reading culture in the region will fuel the growth of the Europe traditional book publishing market in the adults book segment during the forecast period.

Distribution Channel Segment Analysis: 

Based on the distribution channel, the market has been segmented into offline and online. The offline segment will account for the largest share of this segment.? As many customers still prefer to have an in-store buying experience, Offline stores play a significant role in the purchases of books in the region. Furthermore, improvements in the supply chain network have enabled the offline distribution channel to act as a major driver for the growth of the traditional book publishing market in Europe. There are numerous instances of well-known offline bookstores that have become iconic in their own right in Europe. For instance, is Daunt Books in the UK. With its distinct Edwardian-inspired design and emphasis on travel literature, Daunt Books has become a popular destination for both locals and tourists. The store's carefully curated book collection and inviting atmosphere make it a favored spot for book lovers seeking a remarkable browsing experience which can have a positive impact on the Europe - traditional book publishing market growth. Such factors will drive the growth of the Europe traditional book publishing market through the offline segment during the forecast period.

Who are the Major Europe Traditional Book Publishing Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:

Allen and Unwin Pty Ltd -The company offers traditional book publishing for around 250 new titles each year including literary and commercial fiction, a broad range of general non-fiction and lifestyle titles and books for children and young adults.

Allen and Unwin Pty Ltd., Arnoldo Mondadori Editore S.p.A., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Bonnier, David Fickling Books, Editions Gallimard, Egmont Fonden, Faber and Faber Ltd., Folens Publishing Company Unlimited Co., Galley Beggar Press Ltd., Georg von Holtzbrinck GmbH and Co. KG, News Corp., Nobrow Ltd., Paramount Global, Scholastic Corp., Titan Publishing Group Ltd., Vivendi SE, Yale University, and Klett Gruppe

Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The Europe traditional book publishing market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Application Outlook (USD Million, 2017 - 2027)
    • Adults book
    • Children book
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online

Europe Traditional Book Publishing Market Scope

Report Coverage

Details

Page number

155

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 2.59%

Market growth 2023-2027

USD 3,213.02 million

Market structure

Fragmented

YoY growth 2022-2023(%)

2.35

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Allen and Unwin Pty Ltd., Arnoldo Mondadori Editore S.p.A., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Bonnier, David Fickling Books, Editions Gallimard, Egmont Fonden, Faber and Faber Ltd., Folens Publishing Company Unlimited Co., Galley Beggar Press Ltd., Georg von Holtzbrinck GmbH and Co. KG, News Corp., Nobrow Ltd., Paramount Global, Scholastic Corp., Titan Publishing Group Ltd., Vivendi SE, Yale University, and Klett Gruppe

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Europe Traditional Book Publishing Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the Europe-traditional book publishing market between 2023 and 2027
  • Precise estimation of the Europe traditional book publishing market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of Europe traditional book publishing market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

    4 Historic Market Size

    • 4.1 Traditional book publishing market in Europe 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on traditional book publishing market in Europe 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 29: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 30: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 31: Chart on Comparison by Application
      • Exhibit 32: Data Table on Comparison by Application
    • 6.3 Adults book - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Adults book - Market size and forecast 2022-2027 ($ million)
      • Exhibit 34: Data Table on Adults book - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Chart on Adults book - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Adults book - Year-over-year growth 2022-2027 (%)
    • 6.4 Children book - Market size and forecast 2022-2027
      • Exhibit 37: Chart on Children book - Market size and forecast 2022-2027 ($ million)
      • Exhibit 38: Data Table on Children book - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Chart on Children book - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on Children book - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Application
      • Exhibit 41: Market opportunity by Application ($ million)
      • Exhibit 42: Data Table on Market opportunity by Application ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 45: Chart on Comparison by Distribution Channel
      • Exhibit 46: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 55: Market opportunity by Distribution Channel ($ million)
      • Exhibit 56: Data Table on Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 58: Chart on Market share by geography - 2022-2027 (%)
      • Exhibit 59: Data Table on Market share by geography - 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 60: Chart on Geographic comparison
      • Exhibit 61: Data Table on Geographic comparison
    • 9.3 Germany - Market size and forecast 2022-2027
      • Exhibit 62: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 65: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.4 UK - Market size and forecast 2022-2027
      • Exhibit 66: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.5 Italy - Market size and forecast 2022-2027
      • Exhibit 70: Chart on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Exhibit 73: Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • 9.6 France - Market size and forecast 2022-2027
      • Exhibit 74: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 77: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.7 Rest of Europe - Market size and forecast 2022-2027
      • Exhibit 78: Chart on Rest of Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 81: Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
    • 9.8 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)
      • Exhibit 83: Data Table on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 84: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 85: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 86: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 87: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 88: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 89: Matrix on vendor position and classification
            • 12.3 Allen and Unwin Pty Ltd.
              • Exhibit 90: Allen and Unwin Pty Ltd. - Overview
              • Exhibit 91: Allen and Unwin Pty Ltd. - Product / Service
              • Exhibit 92: Allen and Unwin Pty Ltd. - Key offerings
            • 12.4 Arnoldo Mondadori Editore S.p.A.
              • Exhibit 93: Arnoldo Mondadori Editore S.p.A. - Overview
              • Exhibit 94: Arnoldo Mondadori Editore S.p.A. - Product / Service
              • Exhibit 95: Arnoldo Mondadori Editore S.p.A. - Key offerings
            • 12.5 Bertelsmann SE and Co. KGaA
              • Exhibit 96: Bertelsmann SE and Co. KGaA - Overview
              • Exhibit 97: Bertelsmann SE and Co. KGaA - Business segments
              • Exhibit 98: Bertelsmann SE and Co. KGaA - Key news
              • Exhibit 99: Bertelsmann SE and Co. KGaA - Key offerings
              • Exhibit 100: Bertelsmann SE and Co. KGaA - Segment focus
            • 12.6 Bloomsbury Publishing Plc
              • Exhibit 101: Bloomsbury Publishing Plc - Overview
              • Exhibit 102: Bloomsbury Publishing Plc - Business segments
              • Exhibit 103: Bloomsbury Publishing Plc - Key offerings
              • Exhibit 104: Bloomsbury Publishing Plc - Segment focus
            • 12.7 Bonnier
              • Exhibit 105: Bonnier - Overview
              • Exhibit 106: Bonnier - Product / Service
              • Exhibit 107: Bonnier - Key offerings
            • 12.8 Editions Gallimard
              • Exhibit 108: Editions Gallimard - Overview
              • Exhibit 109: Editions Gallimard - Product / Service
              • Exhibit 110: Editions Gallimard - Key offerings
            • 12.9 Egmont Fonden
              • Exhibit 111: Egmont Fonden - Overview
              • Exhibit 112: Egmont Fonden - Product / Service
              • Exhibit 113: Egmont Fonden - Key offerings
            • 12.10 Faber and Faber Ltd.
              • Exhibit 114: Faber and Faber Ltd. - Overview
              • Exhibit 115: Faber and Faber Ltd. - Product / Service
              • Exhibit 116: Faber and Faber Ltd. - Key offerings
            • 12.11 Georg von Holtzbrinck GmbH and Co. KG
              • Exhibit 117: Georg von Holtzbrinck GmbH and Co. KG - Overview
              • Exhibit 118: Georg von Holtzbrinck GmbH and Co. KG - Product / Service
              • Exhibit 119: Georg von Holtzbrinck GmbH and Co. KG - Key offerings
            • 12.12 Klett Gruppe
              • Exhibit 120: Klett Gruppe - Overview
              • Exhibit 121: Klett Gruppe - Product / Service
              • Exhibit 122: Klett Gruppe - Key offerings
            • 12.13 News Corp.
              • Exhibit 123: News Corp. - Overview
              • Exhibit 124: News Corp. - Business segments
              • Exhibit 125: News Corp. - Key offerings
              • Exhibit 126: News Corp. - Segment focus
            • 12.14 Paramount Global
              • Exhibit 127: Paramount Global - Overview
              • Exhibit 128: Paramount Global - Business segments
              • Exhibit 129: Paramount Global - Key offerings
              • Exhibit 130: Paramount Global - Segment focus
            • 12.15 Scholastic Corp.
              • Exhibit 131: Scholastic Corp. - Overview
              • Exhibit 132: Scholastic Corp. - Business segments
              • Exhibit 133: Scholastic Corp. - Key offerings
              • Exhibit 134: Scholastic Corp. - Segment focus
            • 12.16 Titan Publishing Group Ltd.
              • Exhibit 135: Titan Publishing Group Ltd. - Overview
              • Exhibit 136: Titan Publishing Group Ltd. - Product / Service
              • Exhibit 137: Titan Publishing Group Ltd. - Key offerings
            • 12.17 Vivendi SE
              • Exhibit 138: Vivendi SE - Overview
              • Exhibit 139: Vivendi SE - Business segments
              • Exhibit 140: Vivendi SE - Key offerings
              • Exhibit 141: Vivendi SE - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 142: Inclusions checklist
                • Exhibit 143: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 144: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 145: Research methodology
                • Exhibit 146: Validation techniques employed for market sizing
                • Exhibit 147: Information sources
              • 13.5 List of abbreviations
                • Exhibit 148: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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