Europe - Vodka Market Research Report, Size , Growth, Trends, Opportunity Analysis, Industry Forecast - 2024-2028

Published: Oct 2023

Pages: 139

SKU: IRTNTR76551

Snapshot

Europe - Vodka Market Forecast 2024-2028

The Europe - Vodka Market size is projected to increase by USD 2.84 billion and the market size is estimated to grow at a CAGR of 3.55% between 2023 and 2028.

The report presents a comprehensive analysis of the market, covering the most recent trends, drivers, and the overall market landscape. The Europe Vodka Market is categorized into Distribution Channel and Product. Within the Distribution Channel segment, the Europe Vodka Market is classified into off-trade and on-trade. The market is further segmented by Product including categories.

Europe Vodka Market: Overview

The Europe - Vodka Market shows an accelerated CAGR during the forecast period.

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Drivers

Increasing demand for premium vodka is notably driving the market growth. The demand for premium vodka is rising in the European market for a number of reasons such as changing consumer preferences, rising disposable income, expansion of nightlife and cocktail culture, growing demand for handcrafted and regionally created goods, growing consumer demand for sustainable and organic goods and social media and influencer marketing. For instance, changing consumer preferences refers to where European consumers are becoming more affluent and are prepared to spend more money on high-quality goods. Compared with cheaper substitutes, premium vodka provides a better-tasting experience, drawing customers in. Therefore, such factors are expected to drive the market growth in the region during the forecast period. during the forecast period.

Trends

The growing adoption of craft vodka is a major Europe Vodka Market trends. The Europe vodka market has seen a substantial rise in the popularity of craft vodka in recent years. This pattern represents an increase in consumer demand for high-quality, handmade goods with distinctive personalities and original production processes. In various aspects, craft vodka is different from vodka that is mass-produced. The popularity of craft vodka in Europe is mostly due to the growing consumer interest in regional customs and supporting small enterprises. The need for high-end and superior goods is another element influencing the emergence of craft vodka. To demonstrate their dedication to quality and the environment, craft vodka brands frequently place a heavy emphasis on transparency, sustainability, and traceability.

In addition, multiple artisan vodka distilleries have sprung up all throughout Europe to meet the need for this expanding trend, especially in nations famed for their vodka production, such as Poland, Russia, and Sweden. These artisanal distilleries are becoming more well-known for their high-quality products, which are frequently well-liked by both domestic and foreign customers. Thus, the increased demand for craft vodka will drive the growth of the vodka market in Europe during the forecast period.

Challenge

The negative consequences of consuming vodka are a significant challenge hindering market growth. One of the main challenges faced by the Europe vodka market is the growing health concern among consumers. Heavy alcohol consumption, obesity and calorie consumption, government health initiatives, and the development of non-alcoholic substitutes are the major concerns for example Vodka is recognized for having a high alcohol content, and drinking too much can cause a number of health problems, including liver damage, addiction, and a higher chance of accidents and injuries.

Moreover, concerns regarding alcohol-related harm have increased as binge drinking has increased throughout several European nations, especially among young individuals. Thus, the concern about health will hamper the growth of the vodka market in Europe during the forecast period.

Europe Vodka Market Segmentation by Product

In the European market, unflavored vodka is a well-liked product category that appeals to customers who like vodkas' natural, unadulterated flavor. The unflavored vodka segment in Europe also serves consumers who love tasting the spirits' natural flavours and value the intricacies that come with various distillation processes. This section looks for vodkas that exhibit regional specialties, such as Russian or Polish vodkas, which are renowned for their distinctive flavours and production techniques. Overall, consumers looking for a pure and genuine vodka experience have a wide range of options thanks to the unflavored Europe vodka market Therefore, the increased demand for the unflavored vodka will drive the growth of the vodka market in Europe during the forecast period.

Europe Vodka Market Segmentation by Distribution Channel

The market share growth by the off-trade segment will be significant during the forecast period. The retail sales of alcoholic beverages that take place away from traditional on-premises businesses such as pubs, restaurants, and clubs are referred to as the off-trade distribution channel. The Europe vodka market has a sizable off-trade segment that includes a variety of channels.

The off-trade segment was valued at USD 8.96 billion in 2018.

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For instance, in Europe, supermarkets and hypermarkets are the main locations where vodka is sold in retail stores. These shops carry a variety of vodka brands, giving customers a choice between various price points and flavoursThus, the increased benefit of off-trade distribution channels will drive the growth of the vodka market in Europe during the forecast period. The supermarkets and hypermarkets frequently include designated liquor sections or departments where customers can purchase vodka. Thus, the increased benefit of off-trade distribution channels will drive the growth of the vodka market in Europe during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering-Bacardi Ltd.: The company offers vodka such as white birch, Five Lakes, husky and Kedrovitsa.
Key Offering- BrewDog Plc: The company offers vodka namely Vodka Seltzer, under the brand name NUTRL.
Key Offering- Brown Forman Corp.: The company offers vodka under brands such as MARTINI and GREY GOOSE.

The Europe Vodka Market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The Europe Vodka Market analysis report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook (USD Billion, 2018 - 2028)
- Off-trade
- On-trade

Product Outlook (USD Billion, 2018 - 2028)
- Unflavored
- Flavored

Vodka Market In Europe Scope
Report Coverage	Details
Page number	139
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 3.55%
Market Growth 2024-2028	USD 2.84 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	2.39
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Anheuser Busch InBev SA NV, Bacardi Ltd., BrewDog Plc, Brown Forman Corp., Diageo Plc, Ellustria Ltd., JSC Rosspirtprom, LVMH Moet Hennessy Louis Vuitton SE, Molson Coors Beverage Co., MOSCOW DISTILLERY CRISTALL, Novabev Group, Pernod Ricard SA, Roust, Stock Spirits Group, Stoli Group S.ar.l., Yaroslavl Distillery LLC, Abtshof Magdeburg GmbH, Alcohol Siberian Group Ltd., Beam Suntory Inc., and Highland Liquor Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Europe Vodka Market Research Report?

CAGR of the Europe Vodka Market share during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the Europe Vodka Market size and its contribution to the market focus of the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market across Europe
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of Europe Vodka Market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Europe: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

4 Historic Market Size

4.1 Vodka market in Europe 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on vodka market in Europe 2018 - 2022 ($ billion)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 29: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 30: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 31: Chart on Comparison by Distribution Channel
- Exhibit 32: Data Table on Comparison by Distribution Channel

6.3 Off-trade - Market size and forecast 2023-2028
- Exhibit 33: Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 34: Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
- Exhibit 36: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)

6.4 On-trade - Market size and forecast 2023-2028
- Exhibit 37: Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 38: Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Chart on On-trade - Year-over-year growth 2023-2028 (%)
- Exhibit 40: Data Table on On-trade - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 41: Market opportunity by Distribution Channel ($ billion)
- Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 43: Chart on Product - Market share 2023-2028 (%)
- Exhibit 44: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 45: Chart on Comparison by Product
- Exhibit 46: Data Table on Comparison by Product

7.3 Unflavored - Market size and forecast 2023-2028
- Exhibit 47: Chart on Unflavored - Market size and forecast 2023-2028 ($ billion)
- Exhibit 48: Data Table on Unflavored - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Chart on Unflavored - Year-over-year growth 2023-2028 (%)
- Exhibit 50: Data Table on Unflavored - Year-over-year growth 2023-2028 (%)

7.4 Flavored - Market size and forecast 2023-2028
- Exhibit 51: Chart on Flavored - Market size and forecast 2023-2028 ($ billion)
- Exhibit 52: Data Table on Flavored - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Chart on Flavored - Year-over-year growth 2023-2028 (%)
- Exhibit 54: Data Table on Flavored - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Product
- Exhibit 55: Market opportunity by Product ($ billion)
- Exhibit 56: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 58: Chart on Market share by geography - 2023-2028 (%)
- Exhibit 59: Data Table on Market share by geography - 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 60: Chart on Geographic comparison
- Exhibit 61: Data Table on Geographic comparison

9.3 UK - Market size and forecast 2023-2028
- Exhibit 62: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 63: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 65: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.4 Russia - Market size and forecast 2023-2028
- Exhibit 66: Chart on Russia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 67: Data Table on Russia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Chart on Russia - Year-over-year growth 2023-2028 (%)
- Exhibit 69: Data Table on Russia - Year-over-year growth 2023-2028 (%)

9.5 Germany - Market size and forecast 2023-2028
- Exhibit 70: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 71: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 73: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.6 France - Market size and forecast 2023-2028
- Exhibit 74: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 75: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 77: Data Table on France - Year-over-year growth 2023-2028 (%)

9.7 Rest of Europe - Market size and forecast 2023-2028
- Exhibit 78: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 79: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 81: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)

9.8 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ billion)
- Exhibit 83: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 84: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 85: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 86: Overview on factors of disruption

11.4 Industry risks
- Exhibit 87: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 88: Vendors covered

12.2 Market positioning of vendors
- Exhibit 89: Matrix on vendor position and classification

12.3 Alcohol Siberian Group Ltd.
- Exhibit 90: Alcohol Siberian Group Ltd. - Overview
- Exhibit 91: Alcohol Siberian Group Ltd. - Product / Service
- Exhibit 92: Alcohol Siberian Group Ltd. - Key offerings

12.4 Anheuser Busch InBev SA NV
- Exhibit 93: Anheuser Busch InBev SA NV - Overview
- Exhibit 94: Anheuser Busch InBev SA NV - Product / Service
- Exhibit 95: Anheuser Busch InBev SA NV - Key offerings

12.5 Bacardi Ltd.
- Exhibit 96: Bacardi Ltd. - Overview
- Exhibit 97: Bacardi Ltd. - Product / Service
- Exhibit 98: Bacardi Ltd. - Key offerings

12.6 Beam Suntory Inc.
- Exhibit 99: Beam Suntory Inc. - Overview
- Exhibit 100: Beam Suntory Inc. - Product / Service
- Exhibit 101: Beam Suntory Inc. - Key offerings

12.7 BrewDog Plc
- Exhibit 102: BrewDog Plc - Overview
- Exhibit 103: BrewDog Plc - Product / Service
- Exhibit 104: BrewDog Plc - Key offerings

12.8 Brown Forman Corp.
- Exhibit 105: Brown Forman Corp. - Overview
- Exhibit 106: Brown Forman Corp. - Product / Service
- Exhibit 107: Brown Forman Corp. - Key offerings

12.9 Diageo Plc
- Exhibit 108: Diageo Plc - Overview
- Exhibit 109: Diageo Plc - Business segments
- Exhibit 110: Diageo Plc - Key offerings
- Exhibit 111: Diageo Plc - Segment focus

12.10 JSC Rosspirtprom
- Exhibit 112: JSC Rosspirtprom - Overview
- Exhibit 113: JSC Rosspirtprom - Key offerings

12.11 LVMH Moet Hennessy Louis Vuitton SE
- Exhibit 114: LVMH Moet Hennessy Louis Vuitton SE - Overview
- Exhibit 115: LVMH Moet Hennessy Louis Vuitton SE - Business segments
- Exhibit 116: LVMH Moet Hennessy Louis Vuitton SE - Key news
- Exhibit 117: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- Exhibit 118: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

12.12 Molson Coors Beverage Co.
- Exhibit 119: Molson Coors Beverage Co. - Overview
- Exhibit 120: Molson Coors Beverage Co. - Business segments
- Exhibit 121: Molson Coors Beverage Co. - Key offerings
- Exhibit 122: Molson Coors Beverage Co. - Segment focus

12.13 Novabev Group
- Exhibit 123: Novabev Group - Overview
- Exhibit 124: Novabev Group - Business segments
- Exhibit 125: Novabev Group - Key offerings
- Exhibit 126: Novabev Group - Segment focus

12.14 Pernod Ricard SA
- Exhibit 127: Pernod Ricard SA - Overview
- Exhibit 128: Pernod Ricard SA - Product / Service
- Exhibit 129: Pernod Ricard SA - Key offerings

12.15 Roust
- Exhibit 130: Roust - Overview
- Exhibit 131: Roust - Product / Service
- Exhibit 132: Roust - Key offerings

12.16 Stock Spirits Group
- Exhibit 133: Stock Spirits Group - Overview
- Exhibit 134: Stock Spirits Group - Product / Service
- Exhibit 135: Stock Spirits Group - Key offerings

12.17 Stoli Group S.ar.l.
- Exhibit 136: Stoli Group S.ar.l. - Overview
- Exhibit 137: Stoli Group S.ar.l. - Product / Service
- Exhibit 138: Stoli Group S.ar.l. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 139: Inclusions checklist
- Exhibit 140: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 141: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 142: Research methodology
- Exhibit 143: Validation techniques employed for market sizing
- Exhibit 144: Information sources

13.5 List of abbreviations
- Exhibit 145: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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