Europe Winter Wear Market by End-user and Product - Forecast and Analysis 2023-2027

Published: Apr 2023 Pages: 148 SKU: IRTNTR75173

The size of winter wear market in Europe is estimated to grow at a CAGR of 5.17% between 2022 and 2027. The market size is forecast to increase by USD 17.02 billion. The growth of the market depends on several factors, including the rising popularity of digital payment systems, rising demand for premium-quality winter wear, and an increase in online spending and sales.

This winter wear market report in Europe extensively covers market segmentation by end-user (men, women, and children) and product (coats and jackets, sweaters and cardigans, shawls and scarves, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Winter Wear Market in Europe During the Forecast Period?

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Winter Wear Market in Europe: Key Drivers, Trends, Challenges, and Customer Landscape

The rising popularity of digital payment systems is notably driving the market growth, although threats from counterfeit products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Winter Wear Market Driver in Europe

The rising popularity of digital payment systems is notably driving the Europe winter wear market growth. The wide range of products, online payment options, online tracking, 24/7 customer service, increased internet reach, and cost savings have increased the demand for online shopping among consumers. Online shopping offers multiple payment options including credit cards, cash on delivery (COD), internet banking, and bills of exchange. Additionally, consumers rely on payment service providers that allow them to pay without revealing their card details. The most popular payment method is cash on delivery. In developing countries such as Ireland and Poland, consumers are wary of sharing debit and credit card details online. Therefore, retailers offer cash-on-delivery options to build consumer trust.

Digital payment services allow consumers to make payments at their point of sale using their mobile devices. Transactions can be completed over the phone in just a few steps. Digital payment applications are being used in innovative ways to enhance the consumer experience. The prevalence of digital payment systems in apparel retail, including outdoor apparel, is estimated to boost the growth of the Europe winter wear market during the forecast period. 

Significant Winter Wear Market Trends in Europe

The increasing focus on R and D and product innovation is a key trend influencing the Europe winter wear market growth. Well-known providers invest heavily in research and development activities to stay ahead of the competition. The vendor focuses on improving product quality and analyzing trends in consumer preferences for apparel, including winter sports apparel. Additionally, certain suppliers are committed to tackling environmental issues such as excessive water consumption, rainforest destruction, marine microfiber dumping, and rising greenhouse gas emissions associated with apparel manufacturing.

Brand strengthens its loyalty and meets changing consumer expectations. With intense competition prevalent, suppliers are investing in research into innovative compositions to differentiate their winter clothing offerings and maintain market share. H and M, Marks and Spencer, and other prominent players develop innovative and cost-effective apparel, including winter apparel, all these factors are expected to boost the market during the forecast period.

Major Winter Wear Market Challenge in Europe

Threat from counterfeit products is challenging the Europe winter wear market growth. The market is highly fragmented, with many manufacturers and retailers of winter clothing. Internet and smartphone penetration has increased over the past decade, making it easier for both established and local retailers to sell their products online. E-commerce encourages vendors to sell online by providing a platform that does not require large investments. Online platforms for winter clothing offer a convenient way to shop at competitive prices.

In the European market, e-commerce platforms are being used to sell counterfeit clothing that replicates the original, including winter clothing. There are many unregistered vendors selling counterfeit branded equivalents online. This poses challenges for both established providers and potential consumers. Fake winter clothes look just like the originals, and users can tell the difference only in terms of quality, comfort, and shape retention. You may not be able to distinguish between branded products and counterfeit products. Therefore, the proliferation of counterfeit goods is expected to hinder the growth of the market and damage the image of genuine manufacturers during the forecast period. 

Key Winter Wear Market Customer Landscape in Europe

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Winter Wear Market Customer Landscape

Who are the Major Winter Wear Market Vendors in Europe?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ASOS Plc: The company offers different types of hoodie jackets for men which can be used in the winter season. It also provides different types of winter wears across the world. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Benetton Group Srl
  • BERSHKA BSK ESPANA SA
  • C and A Mode GmbH and Co KG
  • Continental Clothing Co.
  • Debenhams Plc
  • Hennes and Mauritz AB
  • Industria de Diseno Textil SA
  • Kering SA
  • LTP Group AS
  • LVMH Moet Hennessy Louis Vuitton SE
  • Manufy
  • Marks and Spencer Plc
  • Matalan Retail Ltd.
  • New Look Retailers Ltd.
  • Primark Stores Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Winter Wear Market in Europe?

The market share growth by the men segment will be significant during the forecast period. In Europe, the men's winter clothing market has expanded significantly over the past decade. As health and fitness awareness grows, more men are taking part in the outdoors, increasing the demand for winter clothing. As many European countries continue to experience severe winter weather, luxury winter demand for clothes is even higher. With materials such as wool, cotton, and silk gaining prominence over the past decade, the preference for sustainable and eco-friendly winter clothing is expected to grow. There is an increasing demand for technically advanced winter clothing such as gloves. 

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The men segment was valued at USD 27.75 billion in 2017 and continued to grow until 2021. The highly competitive European men's winter clothing market has many established players and numerous new entrants. C and A, H and M, and Marks and Spencer, among others, are well-known market players that dominate the market. However, as the demand for eco-friendly and affordable men's winter clothing increases, many new brands are entering the market which will boost the growth of the market during the forecast period.

Segment Overview

The winter wear market report in Europe forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • End-user Outlook (USD Billion, 2017 - 2027)
    • Men
    • Women
    • Children
  • Product Outlook (USD Billion, 2017 - 2027)
    • Coats and jackets
    • Sweaters and cardigans
    • Shawls and scarves
    • Others

Parent Market Analysis

Technavio classifies the winter wear market in Europe as part of the global apparel, accessories, and luxury goods market within the textiles, apparel, and luxury goods market. The parent market, the global apparel, accessories, and luxury goods market, includes products and companies engaged in the manufacture/marketing of apparel, accessories, and luxury goods. The market also includes companies offering rental services for apparel, accessories, and luxury goods. Technavio calculates the global textiles, apparel, and luxury goods market size based on the total revenue generated by manufacturers/marketers of textiles, apparel, footwear, accessories and luxury goods. 

Winter Wear Market Scope in Europe

Report Coverage

Details

Page number

148

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.17%

Market growth 2023-2027

USD 17.02 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

4.61

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

ASOS Plc, Benetton Group Srl, BERSHKA BSK ESPANA SA, C and A Mode GmbH and Co KG, Continental Clothing Co., Debenhams Plc, Hennes and Mauritz AB, Industria de Diseno Textil SA, Kering SA, LTP Group AS, LVMH Moet Hennessy Louis Vuitton SE, Manufy, Marks and Spencer Plc, Matalan Retail Ltd., New Look Retailers Ltd., Primark Stores Ltd., PUNTO FA SL, Stradivarius, Joules Ltd., and Next Retail Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Winter Wear Market in Europe Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the winter wear market in Europe between 2023 and 2027
  • Precise estimation of the size of the winter wear market in Europe and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across Europe
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of the winter wear market vendors in Europe

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)

    4 Historic Market Size

    • 4.1 Winter wear market in Europe 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Winter wear market in Europe 2017 - 2021 ($ billion)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 29: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 30: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 31: Chart on Comparison by End-user
      • Exhibit 32: Data Table on Comparison by End-user
    • 6.3 Men - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Men - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 34: Data Table on Men - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Chart on Men - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Men - Year-over-year growth 2022-2027 (%)
    • 6.4 Women - Market size and forecast 2022-2027
      • Exhibit 37: Chart on Women - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 38: Data Table on Women - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Chart on Women - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on Women - Year-over-year growth 2022-2027 (%)
    • 6.5 Children - Market size and forecast 2022-2027
      • Exhibit 41: Chart on Children - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 42: Data Table on Children - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Chart on Children - Year-over-year growth 2022-2027 (%)
      • Exhibit 44: Data Table on Children - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by End-user
      • Exhibit 45: Market opportunity by End-user ($ billion)
      • Exhibit 46: Data Table on Market opportunity by End-user ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 47: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 49: Chart on Comparison by Product
      • Exhibit 50: Data Table on Comparison by Product
    • 7.3 Coats and jackets - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Coats and jackets - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Coats and jackets - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Coats and jackets - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Coats and jackets - Year-over-year growth 2022-2027 (%)
    • 7.4 Sweaters and cardigans - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Sweaters and cardigans - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on Sweaters and cardigans - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on Sweaters and cardigans - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Sweaters and cardigans - Year-over-year growth 2022-2027 (%)
    • 7.5 Shawls and scarves - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Shawls and scarves - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Shawls and scarves - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Shawls and scarves - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Shawls and scarves - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Product
      • Exhibit 67: Market opportunity by Product ($ billion)
      • Exhibit 68: Data Table on Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 70: Chart on Market share by geography - 2022-2027 (%)
      • Exhibit 71: Data Table on Market share by geography - 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 72: Chart on Geographic comparison
      • Exhibit 73: Data Table on Geographic comparison
    • 9.3 Germany - Market size and forecast 2022-2027
      • Exhibit 74: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.4 France - Market size and forecast 2022-2027
      • Exhibit 78: Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 81: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.5 UK - Market size and forecast 2022-2027
      • Exhibit 82: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 85: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.6 Italy - Market size and forecast 2022-2027
      • Exhibit 86: Chart on Italy - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Data Table on Italy - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Exhibit 89: Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • 9.7 Rest of Europe - Market size and forecast 2022-2027
      • Exhibit 90: Chart on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 93: Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
    • 9.8 Market opportunity by geography
      • Exhibit 94: Market opportunity by geography ($ billion)
      • Exhibit 95: Data Table on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 96: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 97: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 98: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 99: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 100: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 101: Matrix on vendor position and classification
            • 12.3 ASOS Plc
              • Exhibit 102: ASOS Plc - Overview
              • Exhibit 103: ASOS Plc - Business segments
              • Exhibit 104: ASOS Plc - Key news
              • Exhibit 105: ASOS Plc - Key offerings
              • Exhibit 106: ASOS Plc - Segment focus
            • 12.4 Benetton Group Srl
              • Exhibit 107: Benetton Group Srl - Overview
              • Exhibit 108: Benetton Group Srl - Product / Service
              • Exhibit 109: Benetton Group Srl - Key offerings
            • 12.5 BERSHKA BSK ESPANA SA
              • Exhibit 110: BERSHKA BSK ESPANA SA - Overview
              • Exhibit 111: BERSHKA BSK ESPANA SA - Product / Service
              • Exhibit 112: BERSHKA BSK ESPANA SA - Key offerings
            • 12.6 C and A Mode GmbH and Co KG
              • Exhibit 113: C and A Mode GmbH and Co KG - Overview
              • Exhibit 114: C and A Mode GmbH and Co KG - Product / Service
              • Exhibit 115: C and A Mode GmbH and Co KG - Key offerings
            • 12.7 Debenhams Plc
              • Exhibit 116: Debenhams Plc - Overview
              • Exhibit 117: Debenhams Plc - Business segments
              • Exhibit 118: Debenhams Plc - Key offerings
              • Exhibit 119: Debenhams Plc - Segment focus
            • 12.8 Hennes and Mauritz AB
              • Exhibit 120: Hennes and Mauritz AB - Overview
              • Exhibit 121: Hennes and Mauritz AB - Product / Service
              • Exhibit 122: Hennes and Mauritz AB - Key offerings
            • 12.9 Industria de Diseno Textil SA
              • Exhibit 123: Industria de Diseno Textil SA - Overview
              • Exhibit 124: Industria de Diseno Textil SA - Business segments
              • Exhibit 125: Industria de Diseno Textil SA - Key offerings
              • Exhibit 126: Industria de Diseno Textil SA - Segment focus
            • 12.10 Kering SA
              • Exhibit 127: Kering SA - Overview
              • Exhibit 128: Kering SA - Business segments
              • Exhibit 129: Kering SA - Key offerings
              • Exhibit 130: Kering SA - Segment focus
            • 12.11 LVMH Moet Hennessy Louis Vuitton SE
              • Exhibit 131: LVMH Moet Hennessy Louis Vuitton SE - Overview
              • Exhibit 132: LVMH Moet Hennessy Louis Vuitton SE - Business segments
              • Exhibit 133: LVMH Moet Hennessy Louis Vuitton SE - Key news
              • Exhibit 134: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
              • Exhibit 135: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
            • 12.12 Marks and Spencer Plc
              • Exhibit 136: Marks and Spencer Plc - Overview
              • Exhibit 137: Marks and Spencer Plc - Business segments
              • Exhibit 138: Marks and Spencer Plc - Key offerings
              • Exhibit 139: Marks and Spencer Plc - Segment focus
            • 12.13 Matalan Retail Ltd.
              • Exhibit 140: Matalan Retail Ltd. - Overview
              • Exhibit 141: Matalan Retail Ltd. - Product / Service
              • Exhibit 142: Matalan Retail Ltd. - Key offerings
            • 12.14 New Look Retailers Ltd.
              • Exhibit 143: New Look Retailers Ltd. - Overview
              • Exhibit 144: New Look Retailers Ltd. - Business segments
              • Exhibit 145: New Look Retailers Ltd. - Key offerings
              • Exhibit 146: New Look Retailers Ltd. - Segment focus
            • 12.15 Primark Stores Ltd.
              • Exhibit 147: Primark Stores Ltd. - Overview
              • Exhibit 148: Primark Stores Ltd. - Product / Service
              • Exhibit 149: Primark Stores Ltd. - Key offerings
            • 12.16 PUNTO FA SL
              • Exhibit 150: PUNTO FA SL - Overview
              • Exhibit 151: PUNTO FA SL - Product / Service
              • Exhibit 152: PUNTO FA SL - Key offerings
            • 12.17 Stradivarius
              • Exhibit 153: Stradivarius - Overview
              • Exhibit 154: Stradivarius - Product / Service
              • Exhibit 155: Stradivarius - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 156: Inclusions checklist
                • Exhibit 157: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 158: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 159: Research methodology
                • Exhibit 160: Validation techniques employed for market sizing
                • Exhibit 161: Information sources
              • 13.5 List of abbreviations
                • Exhibit 162: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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