Events Industry Market by Type and Geography - Forecast and Analysis - 2022-2026

Published: Oct 2022

Pages: 121

SKU: IRTNTR74592

Snapshot

Events Industry Market Statistics:

Events Industry Market size is projected to grow by USD 614.33 billion with a CAGR of 10.59% during the forecast period 2021 to 2026.

This report extensively covers the events industry market segmentation by type (corporate events and seminars, music concert, festival, sports, and others) and geography (Europe, North America, APAC, the Middle East and Africa, and South America).

What will the Events Industry Market Size be During the Forecast Period?

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Events Industry Market: Key Drivers, Trends, and Challenges

The rise in the number of corporate events is notably driving the events industry market growth, although factors such as the emerging threats from open-source virtual event solutions may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the events industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Events Industry Market Driver

The rise in the number of corporate events is notably driving the events industry market growth. The increasing number of corporate events such as conferences, training programs, seminars, and fundraisers has been driving the global events industry market in recent years. This trend is expected to continue during the forecast period. Corporate events are conducted by organizations for employees, business partners, and current and future clients. Events are also organized for lead nurturing and lead generation, launching or marketing new products, and celebrating the success of products and services. Training and internal team meetings will emerge as one of the predominant areas for growth during the forecast period due to budget constraints involved in individual and face-to-face discussions. Thus, organizations use corporate events to ensure efficiency and cost-effectiveness, save advertising costs, and help them reach out to many viewers. These factors will drive the growth of the global events industry market during the forecast period.

Key Events Industry Market Trend

The growing popularity of online events in the education sector is the primary trend driving the events industry market growth. The usage of virtual classrooms to impart education is becoming popular, even in traditional educational institutions. This type of training provides study sessions to students at any time and from anywhere. In addition, students get free educational sessions that aid in reducing expenses and improving their knowledge. Virtual events ensure access to learning from qualified staff members, transcending geographical boundaries. For instance, virtual events can use game dynamics to inculcate interest among students and improve their attention span along with time management skills. Moreover, virtual conferencing has improved the interactions between the students and the faculty members while connecting event profiles with social media profiles. This, in turn, will help faculty and students to connect with each other on a real-time basis. Online classes are an invaluable tool for continuous education, which has been found to be more convenient for students. For instance, Cisco WebEx Training Center helps in overcoming the online instructional challenges of keeping students engaged during class. Instructors can teach online by using high-definition videos for face-to-face interaction. Some features of the Cisco WebEx Training Center are audio, video, data sharing, and breakout sessions to create collaborative and individualized learning experiences. These trends will propel the growth of the global events industry market during the forecast period.

Key Events Industry Market Challenge

The emerging threat from open-source virtual event solutions is the major challenge impeding the events industry market growth. Open-source solutions offer solid competition to commercial enterprise virtual events. The open-source software can be downloaded and run on all platforms. As the purchasing and licensing costs for commercial virtual events are high, several micro and small-scale enterprises and individual users opt for open-source products, which are freely available on the Internet. The availability of open-source virtual events is a major challenge for propriety global events industry market vendors. The basic and common features provided in propriety virtual events are available in most open-source virtual events. Individual users, who are planning to host small-scale events, prefer open-source virtual events due to their cost-effectiveness. Thus, the presence of open-source virtual event solutions poses a threat to the market. This will slightly hinder the growth of the global events industry market during the forecast period.

This events industry market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Events Industry Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the events industry market encompasses successful business strategies deployed by the key vendors. The events industry market is fragmented, and the vendors are deploying growth strategies such as product or service extensions, technological innovations, and M&A to compete in the market.

Product Insights and News

accessdmc.com - The company offers event services such as event designs and event production.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report events industry market contains comprehensive market knowledge and an in-depth vendor landscape add-on to an analysis of the key vendors.

Events Industry Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the events industry market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for the Events Industry Market?

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34% of the market’s growth will originate from Europe during the forecast period. Germany and UK are the key markets for the events industry market in Europe. Market growth in this region will be faster than the growth of the market in other regions.

The adoption of video conferencing services will facilitate the events industry market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

Virtual events and business activities surged in Europe in 2020 due to the COVID-19 pandemic and the restrictions imposed by regulatory authorities on organizing physical events. This temporary surge during 2020-2021 declined in the post-pandemic period in 2022, thereby leading to normal market conditions due to the lack of demand for virtual events and the commencement of physical public events in the region. The market in focus witnessed growth in 2021, with most of the non-essential businesses resuming normal operations. In addition, with the initiation of vaccination drives, EDM festivals such as Tomorrowland were rescheduled to be held in 2021. All these factors positively impacted the regional market in focus in 2021. Therefore, the global events industry market in Europe is expected to witness moderate growth during the forecast period.

What are the Revenue-generating Type Segments in the Events Industry Market?

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The events industry market share growth in the corporate events and seminar segment will be significant during the forecast period. Complete digitization of core event management processes, the adoption of customer-centric models, and increased organizing of events such as product launches, conferences, seminars, company outings, dinners, and team-building events are the primary factors driving this segment. The corporate events and seminars segment involves end-users such as private organizations and businesses, corporations, trading associations, educational institutions, and political parties.

This report provides an accurate prediction of the contribution of all the segments to the growth of the events industry market size and actionable market insights on the post-COVID-19 impact on each segment.

Events Industry Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 10.59%
Market growth 2022-2026	USD 614.33 billion
Market structure	Fragmented
YoY growth (%)	3.6
Regional analysis	Europe, North America, APAC, the Middle East and Africa, and South America
Performing market contribution	Europe at 34%
Key consumer countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Access Destination Services, Anschutz Entertainment Group Inc., ATPI Ltd., BCD Travel BV, Capita Plc, CL Events, Clarion Events Ltd., Cvent Inc., DRP Holdings Ltd., Entertaining Asia Ltd., Event Rhythm, Group Seven Events Ltd., Live Nation Entertainment Inc., Outback Concerts LLC, Questex Media Group LLC, Reed Exhibitions Ltd., Riviera Events, The Freeman Co., Versatile Event Management, and Viagogo Entertainment Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Events Industry Market Research Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive events industry market growth during the next five years
Precise estimation of the events industry market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the events industry market across Europe, North America, APAC, the Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of events industry market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

5.1 Market segments
- Exhibit 24: Chart on Type - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

5.2 Comparison by Type
- Exhibit 26: Chart on Comparison by Type
- Exhibit 27: Data Table on Comparison by Type

5.3 Corporate events and seminar - Market size and forecast 2021-2026
- Exhibit 28: Chart on Corporate events and seminar - Market size and forecast 2021-2026 ($ billion)
- Exhibit 29: Data Table on Corporate events and seminar - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Chart on Corporate events and seminar - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Corporate events and seminar - Year-over-year growth 2021-2026 (%)

5.4 Music concert - Market size and forecast 2021-2026
- Exhibit 32: Chart on Music concert - Market size and forecast 2021-2026 ($ billion)
- Exhibit 33: Data Table on Music concert - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Chart on Music concert - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Music concert - Year-over-year growth 2021-2026 (%)

5.5 Festival - Market size and forecast 2021-2026
- Exhibit 36: Chart on Festival - Market size and forecast 2021-2026 ($ billion)
- Exhibit 37: Data Table on Festival - Market size and forecast 2021-2026 ($ billion)
- Exhibit 38: Chart on Festival - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Festival - Year-over-year growth 2021-2026 (%)

5.6 Sports - Market size and forecast 2021-2026
- Exhibit 40: Chart on Sports - Market size and forecast 2021-2026 ($ billion)
- Exhibit 41: Data Table on Sports - Market size and forecast 2021-2026 ($ billion)
- Exhibit 42: Chart on Sports - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Sports - Year-over-year growth 2021-2026 (%)

5.7 Others - Market size and forecast 2021-2026
- Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ billion)
- Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
- Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)

5.8 Market opportunity by Type
- Exhibit 48: Market opportunity by Type ($ billion)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison

7.3 Europe - Market size and forecast 2021-2026
- Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.4 North America - Market size and forecast 2021-2026
- Exhibit 58: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 59: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 60: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.7 South America - Market size and forecast 2021-2026
- Exhibit 70: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 71: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 72: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 Germany - Market size and forecast 2021-2026
- Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.11 Japan - Market size and forecast 2021-2026
- Exhibit 86: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 87: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 88: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.12 UK - Market size and forecast 2021-2026
- Exhibit 90: Chart on UK - Market size and forecast 2021-2026 ($ billion)
- Exhibit 91: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
- Exhibit 92: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 94: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 95: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 97: Overview on factors of disruption

9.4 Industry risks
- Exhibit 98: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 99: Vendors covered

10.2 Market positioning of vendors
- Exhibit 100: Matrix on vendor position and classification

10.3 Access Destination Services
- Exhibit 101: Access Destination Services - Overview
- Exhibit 102: Access Destination Services - Product / Service
- Exhibit 103: Access Destination Services - Key offerings

10.4 Anschutz Entertainment Group Inc.
- Exhibit 104: Anschutz Entertainment Group Inc. - Overview
- Exhibit 105: Anschutz Entertainment Group Inc. - Product / Service
- Exhibit 106: Anschutz Entertainment Group Inc. - Key offerings

10.5 ATPI Ltd.
- Exhibit 107: ATPI Ltd. - Overview
- Exhibit 108: ATPI Ltd. - Product / Service
- Exhibit 109: ATPI Ltd. - Key offerings

10.6 BCD Travel BV
- Exhibit 110: BCD Travel BV - Overview
- Exhibit 111: BCD Travel BV - Product / Service
- Exhibit 112: BCD Travel BV - Key offerings

10.7 Cvent Inc.
- Exhibit 113: Cvent Inc. - Overview
- Exhibit 114: Cvent Inc. - Product / Service
- Exhibit 115: Cvent Inc. - Key offerings

10.8 Entertaining Asia Ltd.
- Exhibit 116: Entertaining Asia Ltd. - Overview
- Exhibit 117: Entertaining Asia Ltd. - Product / Service
- Exhibit 118: Entertaining Asia Ltd. - Key offerings

10.9 Live Nation Entertainment Inc.
- Exhibit 119: Live Nation Entertainment Inc. - Overview
- Exhibit 120: Live Nation Entertainment Inc. - Business segments
- Exhibit 121: Live Nation Entertainment Inc. - Key offerings
- Exhibit 122: Live Nation Entertainment Inc. - Segment focus

10.10 Questex Media Group LLC
- Exhibit 123: Questex Media Group LLC - Overview
- Exhibit 124: Questex Media Group LLC - Product / Service
- Exhibit 125: Questex Media Group LLC - Key offerings

10.11 Riviera Events
- Exhibit 126: Riviera Events - Overview
- Exhibit 127: Riviera Events - Product / Service
- Exhibit 128: Riviera Events - Key offerings

10.12 Viagogo Entertainment Inc.
- Exhibit 129: Viagogo Entertainment Inc. - Overview
- Exhibit 130: Viagogo Entertainment Inc. - Product / Service
- Exhibit 131: Viagogo Entertainment Inc. - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 132: Inclusions checklist
- Exhibit 133: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 134: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 135: Research methodology
- Exhibit 136: Validation techniques employed for market sizing
- Exhibit 137: Information sources

11.5 List of abbreviations
- Exhibit 138: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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