External Nasal Dilator Market by Application, End-user and Geography - Forecast and Analysis 2023-2027

External Nasal Dilator Market 2023-2027

The global external nasal dilator market size is estimated to grow/decline by USD 245.44 million at a CAGR of 7.22% between 2022 and 2027. 

Using a nasal dilator is an effective solution for breathing issues such as snoring while sleeping. It gently widens the nostrils, reducing airway resistance and allowing oxygen to flow easily into the lungs through the nose. As soon as the body senses nasal respiration is restored, it automatically switches to healthier nasal breathing instead of mouth breathing. The popularity of external nasal dilators is growing due to the increasing awareness of their effectiveness in treating sleep-disordered breathing problems. These devices are widely available over the counter and can be found on popular online websites like Amazon and Walmart. Several vendors, including GlaxoSmithKline, Walmart, and HealthRight Products, offer external nasal dilators. Some examples of these products include Breathe Right by GlaxoSmithKline, Breathe Clear by HealthRight Products, and Equate Clear Nasal Strips by Walmart. Therefore, easy availability has facilitated the sales of external nasal dilators, thereby driving the global external nasal dilator market during the forecast period.

Technavio has segmented the market into  application, end-user, and geography

• The application  segment is classified into nasal congestion, snoring, and others
• The end-user segment is classified into adults and pediatrics
• The geography segment includes key regions such as North America, Europe, Asia, and Rest of World (ROW)

It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

What will be the Size of the External Nasal Dilator Market During the Forecast Period?

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External Nasal Dilator Market Segmentation by Application, End-user and Geography Analysis

Application Analysis 

Nasal congestion

The market share growth by the nasal congestion segment will be significant during the forecast period. Nasal congestion, commonly known as a stuffy nose, occurs when the nasal and nearby tissues, along with blood vessels, become inflamed or swollen with excess fluid. This inflammation causes a blocked, plugged, or stuffy feeling in the nose. Nasal congestion can be particularly troublesome for children whose sleep is disrupted by congestion, or for infants who experience feeding difficulties due to congestion. 

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The nasal congestion segment was valued at USD 229.81 million in 2017. External nasal dilators work by expanding the nasal airspace, allowing for improved breathing. The more the nasal cavity is enlarged, the greater the relief for people with a congested nose. In 2023, on May 3, Bausch Health Companies Inc. announced that their new prescription medication, RYALTRIS (olopatadine hydrochloride and mometasone furoate nasal spray), is now available across Canada. RYALTRIS has been approved by Health Canada for the symptomatic management of moderate to severe seasonal allergic rhinitis (SAR) and related ocular symptoms in adults, adolescents, and children aged 6 years and older. As the prevalence of nasal congestion increases, the demand for external nasal dilators is also growing, which is contributing to the growth of the global external nasal dilator market during the forecast period.

End-user Analysis 

Adults

Many adults suffer from sleep-disordered breathing problems which make it difficult to breathe while sleeping. One of these problems is chronic sinusitis, which causes inflammation in the nasal cavities for at least 12 weeks. In the US alone, over 89 million adults experience periodic snoring, with over 36 million snoring on a regular basis. While occasional snoring is common, habitual snoring is even more widespread. The RELIEVA TRACT Nasal Balloon Dilation System is a device that can temporarily relieve nasal blockages by dislodging the inferior turbinate and lower nasal septum, while also increasing intranasal space to improve access for endonasal and trans-nasal operations. This device is available for use by individuals who are 17 years or older. As a result, the demand for external nasal dilators that alleviate various nasal blockage problems is driving the growth of the global external nasal dilator market during the forecast period.

Pediatrics

Getting good sleep is crucial, especially for children and teenagers. However, their sleep can be disrupted by irregular breathing due to nasal congestion. Pediatric external nasal dilators can be used by children and adults to stop sleep-disordered breathing. These devices can help increase nasal patency in healthy children and those with nasal congestion. Additionally, external nasal dilators can subjectively reduce nasal air passage stuffiness in both seated and supine positions. As a result, the demand for external nasal dilators for pediatrics is boosting the growth of the global market for external nasal dilators in the pediatrics segment.

Regional Analysis

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. North America is the major revenue contributor to the external nasal dilator market, driven by the high prevalence of chronic sinusitis, established vendors, and growing awareness of the benefits of external nasal dilation over other methods. Good sleep is essential for good health. Sleep disorders can result in low productivity at work and significant health implications. According to the CDC, about one-third of the adult population in the US sleeps for less than the recommended duration, and sleep disorders are considered a public health epidemic in the country. Walmart and HealthRight Products are two established vendors in the region.

In addition, the rising number of chronic diseases in North America has led to an increase in healthcare expenditure. Due to the high prevalence of snoring, chronic sinusitis, and rhinosinusitis, North America is expected to have the highest revenue share in the global external nasal dilator market, which in turn drives the regional market during the forecast period.

COVID Recovery Analysis

The COVID-19 pandemic has had a major impact on the global external nasal dilator market in North America. However, the government's initiation of massive vaccination drives helped in resuming the supply chain operations. External nasal dilators, which can aid in improving breathing in those with these disorders, are now more popular. As a result, people are now more aware of the value of nasal breathing and the detrimental effects that nasal congestion can have on general health. External nasal dilators, which can assist in enhancing nasal breathing and lessen nasal congestion, will increase the regional external nasal dilator market during the forecast period.

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Key External Nasal Dilator Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

ACHIEVE EQUINE LLC - The company offers external nasal dilators namely FLAIR Equine nasal strips that reduce the effort needed to move air in and out of the lungs, resulting in less stress on the lungs during exercise and a faster recovery after exercise.

• ACHIEVE EQUINE LLC
• AdvaCare Pharma
• Aso Group
• Buteyko Clinic International
• Foundation Consumer Healthcare LLC
• GlaxoSmithKline Plc
• HealthRight Product LLC
• Laganshire Ltd
• Mckeon Products Inc.
• Nasal Aid
• Perrigo Co. Plc
• Pharmacure Health Care International AB
• Potters Hollow Company Ltd
• Rhinomed Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

External Nasal Dilator Market: Key Drivers, Trends, Challenges, and Customer Landscape

There are multiple factors influencing market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. 

Key External Nasal Dilator Market Drivers

Growing awareness about external nasal dilators is notably driving the market growth. External nasal dilators are devices that are used to improve breathing by unblocking the nasal airway passage. These dilators are affordable, painless, and hassle-free, making them a convenient option for individuals looking to improve their sleep quality. Proper sleep is crucial for maintaining good health and productivity, and nasal dilators can help in achieving this by ensuring proper breathing during sleep. External nasal dilators were originally used by American footballers who wear mouthguards that make it difficult to breathe through the mouth. Breathing through the nose is more important during physical exercise, and in such cases, external nasal dilators make it easier to breathe properly through the nose even when wearing mouthguards.

Moreover, this has helped improve the performance of athletes and players who use them. The increasing awareness about the efficiency of external nasal dilators in combating breathing issues, snoring, nasal congestion, and other sleep disorders has positively impacted the growth of the global external nasal dilator market during the forecast period

Significant External Nasal Dilator Market Trends

Huge growth potential in emerging economies is an emerging trend shaping market growth. The healthcare system in emerging markets is rapidly changing due to various factors. The population is increasing with a higher proportion of older people, and there is also a growing middle-class community with increasing disposable income. Urbanization is leading to more sedentary lifestyles which, in turn, leads to a rising number of chronic diseases such as obesity, diabetes, and heart disease. In emerging markets, people generally pay for their own healthcare. By 2022, around 75% of urban households in China are expected to be considered middle class, which means that there will be a larger patient pool with increased demand for affordable and quality healthcare. In such economies, patient choice is crucial, as people tend to opt for affordable medications that offer the best results.

However, most people spend money on healthcare and usually have greater control over the brands they choose to buy from. This makes the role of pharmacists and pharmacies extremely important, especially in developing countries where many patients treat their pharmacists as their health counsellors for over-the-counter medications. Therefore, emerging economies offer huge potential for the growth of the global external nasal dilator market during the forecast period. 

Major External Nasal Dilator Market Challenges

Drawbacks related to external nasal dilators are a significant challenge hindering market growth. External nasal dilators are devices that can help reduce snoring by improving breathing patterns. These dilators are made up of thin plastic strips with an adhesive that sticks to the bridge of the nose. They work by gently pulling open the nasal passages, allowing for increased airflow. However, there are some potential drawbacks to using external nasal dilators. The adhesive can cause minor skin irritation and discomfort, and they are not reusable. Additionally, there is a chance that the dilator may slip out of position during sleep.

Ultimately, it's important to note that nasal dilators are not effective for all types of snoring. They may not be helpful for snoring that originates from the mouth or throat. These factors may present challenges for the global external nasal dilator market during the forecast period

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Key External Nasal Dilator Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global External Nasal Dilator Market Customer Landscape

Segment Overview

The external nasal dilator market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Application Outlook (USD Million, 2017 - 2027)
  • Nasal congestion
  • Snoring
  • Others

• End-user Outlook (USD Million, 2017 - 2027)
  • Adults
  • Pediatrics

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
  • ROW
    • Brazil
    • Argentina 
    • Australia 

External Nasal Dilator Market Scope
Report Coverage	Details
Page number	158
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.22%
Market growth 2023-2027	USD 245.44 million
Market structure	Fragmented
YoY growth 2022-2023(%)	5.96
Regional analysis	North America, Europe, Asia, and Rest of World (ROW)
Performing market contribution	North America at 34%
Key countries	US, Canada, UK, Germany, and China
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	ACHIEVE EQUINE LLC, AdvaCare Pharma, Aso Group, Buteyko Clinic International, Foundation Consumer Healthcare LLC, GlaxoSmithKline Plc, HealthRight Product LLC, Laganshire Ltd, Mckeon Products Inc., Nasal Aid, Perrigo Co. Plc, Pharmacure Health Care International AB, Potters Hollow Company Ltd, Rhinomed Ltd., The Sleep Better Company, Victoreks Health Products Ltd., and Wilko
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this External Nasal Dilator Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the external nasal dilator market  between 2023 and 2027
• Precise estimation of the external nasal dilator market size and its contribution to the market in focus on the parent market
• Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies' position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, Asia, and Rest of World (ROW)
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of external nasal dilator market companies

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