Fabric Conditioner Market by Distribution Channel, Product and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 162

SKU: IRTNTR44919

Snapshot

Fabric Conditioner Market Forecast 2023-2027

The Fabric Conditioner Market size is projected to increase by USD 3.22 billion and the market size is estimated to grow at a CAGR of 4.43% between 2022 and 2027. The growing popularity of concentrated fabric conditioners is the key driver for the growth of the global market. These conditioners have some features such as thicker consistency and are less diluted than traditional conditioners. The consumer can use the product according to their choice. Also, factors such as less space per unit, which can be transported in greater quantities reduce fuel consumption and transportation costs. Therefore, vendors are able to save time and money when manufacturing concentrated conditioners. Moreover, for instance, Unilever's Comfort offers some of the most popular concentrated conditioners in the market. The conditioners have several benefits over traditional detergents such as they completely dissolve in water, do not accumulate on textile, liquid form reduces the chances of allergic reactions, have a higher cleaning efficiency, and are compact and easier to use. Such factors drive the demand for these conditioners and are expected to drive the global market during the forecast period.

Fabric Conditioner Market Dynamic

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Trends - Demand for new formats

Different forms of the conditioners, such as capsules, sprays, bars, and crystals. Another format that shows the increasing demand is a ball-shaped organic conditioner made of wool, which is environment-friendly. For instance, P&G's Downy Unstoppable is available in a wide range of fragrances and in the form of sprays and crystals. Similarly, Unilever's Comfort has launched liquid capsules in Europe and China. Furthermore, another innovation is the MosquitNo, which is an insect-repellent conditioner. The addition of this to clothing during the wash cycle makes the fabric repellent to insects for at least ten washes. Hence, the emergence of conditioners in different forms, like, capsules, bars, sprays, and others, led to the demand for such conditioners, Which will propel the growth of the global market in the forecast period.

Challenge - Low penetration of advanced products in developing regions

The perforation of branded laundry care products is low in developing countries due to which it affects the demand for fabric softeners and liquid detergents. Additionally, other detergents, such as powder and bars are still highly used in rural areas. Owing to the presence of a highly price-sensitive customer base, and low awareness among the population about the benefits associated with such products affects the penetration of the products. Moreover, in APAC, the adoption of such advanced laundry care products is low in countries like India, China, Indonesia, and the Philippines. Customers are price-sensitive and they prefer detergents that are less priced and serve multiple purposes. Such factors can significantly affect the adoption of fabric softeners and liquid detergents, which hinder the growth of the global market during the forecast period.

Market Segmentation

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel generates revenues from the sales of the conditioners through specialty stores, hypermarkets, supermarkets, drugstores, convenience stores, clubhouse stores, and department stores. Although the revenue generated by the offline distribution channel has been declining gradually over the past few years because of the increasing preference for online shopping, Manufacturers of laundry care products sell their products through specialty stores and other retailing formats, which increases market competition.
The offline segment was valued at USD 9,022.05 million in 2017 and continued to grow until 2021. Vendors are also focusing on the online-to-offline (O2O) business strategy to enhance sales through offline distribution channels. The O2O channel provides various benefits to buyers in various ways such as in-store pickup of the goods purchased online, and returning products purchased online to the preferred physical stores. Owing to these strategies, it will help vendors increase their market share and expand their consumer base. Hence, the business strategies adopted by the offline vendors to expand sales will drive the growth of the offline segment in the global market during the forecast period.

The online distribution channel is the fastest-growing segment, with various online services enhancing customer satisfaction by saving time and effort. The shift in consumers' shopping preferences for conditioners worldwide indicates that online shopping is gaining traction in the global market. Some of the benefits that encourage consumers to purchase products online such as cash on delivery (COD) option Convenient return policies Secured transactions Wider options to choose from and 24-hour accessibility Hence, consumers' shift in the preference for shopping through online portals and a rising online retailing will drive the growth of the market during the forecast period.

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By Product

Rinse cycle fabric softeners (RCFS) is a liquid conditioner that is made from cationic ammonium compounds, which come in concentrated as well as regular forms. RCFS and dryer sheets are the most used kinds or softeners worldwide. As the concentrated RCFS is thicker than the regular one, users can use products to achieve better results, which has added to their wide-scale adoption among consumers as a cost-effective product.d. Hence, the rise in the wide-scale adoption of RCFS will drive the growth of the RCFS segment in the global market during the forecast period.

Even though the dryer sheets segment volume of sales is on a decline, because of practical difficulties in their usage, dryer sheets can get stuck on clothes during washing and leave stains. Liquid conditioners are mainly used and suited in washing machines, as dryer sheets may clog the machine. Hence, owing to its less popularity and drawbacks in usage drive the market growth during the forecast period.

Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC constitutes a significant portion of the global market. China is a key market in APAC, followed by Japan and India. Countries like China and India are expected to be the fastest-growing markets in the world because of their healthy economic growth. Vendors like Unilever are increasingly focusing on these countries and are setting up production plants and creating product portfolios to cater to the region

Moreover, the factors such as positive economic growth, combined with the rise in per capita income, have had a significant positive impact on consumer products. The growth of the market in the country is corroborated by the growth in urban population, increasing product awareness, and relative growth in per capita spending on household supplies. While multiple brands are operating in the market, international brands like Comfort and Downy have carved a considerable niche for themselves.

Who are the Major Fabric Conditioner Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Church and Dwight Co. Inc.: The company offers fabric conditioners under its brand Arm and Hammer.
Key Offering - Dropps: The company offers fabric conditioners such as orange blossom fabric softener.
Key Offering - LG Corp.: The company offers fabric conditioners through its subsidiary LG Household and Health Care.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Market is influenced by consumer products domain experts, with a shift towards eco-friendly options and natural ingredients due to concerns over petroleum-based products. Sales through online platforms and eCommerce channels are prominent, particularly for liquid fabric softeners catering to sensitive skin. Strategic partnerships drive innovation, leading to new and improved offerings, including organic fabric softeners. The market also sees growth in low-foaming detergent and zeolite for detergent segments. Leading players focus on DTC channels, acquisitions, and mergers to expand their market presence, with companies like Devan playing a significant role.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online
Product Outlook (USD Million, 2017 - 2027)
- RCFS
- Dryer sheets
Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Fabric Conditioner Market Scope
Report Coverage	Details
Page number	162
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.43%
Market growth 2023-2027	USD 3216.87 million
Market structure	Fragmented
YoY growth 2022-2023(%)	4.09
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 44%
Key countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Church and Dwight Co. Inc., Colgate Palmolive Co., Dropps, Henkel AG and Co. KGaA, Industrias AlEn SA de CV, Kao Corp., LG Corp., Lion Corp., Marico Ltd., Melaleuca Inc., NeoVchem, Norfolk Natural Living, Pigeon Corp., PZ Cussons Plc, Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Unilever PLC, Werner and Mertz GmbH, and Wipro Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our market growth and trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution to the parent market
Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive market analysis and report on the factors that will challenge the market research and growth of market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global fabric conditioner market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global fabric conditioner market 2017 - 2021 ($ million)

4.2 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

4.3 Product Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Product - Market share 2022-2027 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 RCFS - Market size and forecast 2022-2027
- Exhibit 48: Chart on RCFS - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on RCFS - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on RCFS - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on RCFS - Year-over-year growth 2022-2027 (%)

7.4 Dryer sheets - Market size and forecast 2022-2027
- Exhibit 52: Chart on Dryer sheets - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Dryer sheets - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Dryer sheets - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Dryer sheets - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Product
- Exhibit 56: Market opportunity by Product ($ million)
- Exhibit 57: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2022-2027 (%)
- Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2022-2027
- Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.4 North America - Market size and forecast 2022-2027
- Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.5 Europe - Market size and forecast 2022-2027
- Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 UK - Market size and forecast 2022-2027
- Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.11 Japan - Market size and forecast 2022-2027
- Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.12 Germany - Market size and forecast 2022-2027
- Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Church and Dwight Co. Inc.
- Exhibit 111: Church and Dwight Co. Inc. - Overview
- Exhibit 112: Church and Dwight Co. Inc. - Business segments
- Exhibit 113: Church and Dwight Co. Inc. - Key offerings
- Exhibit 114: Church and Dwight Co. Inc. - Segment focus

12.4 Colgate Palmolive Co.
- Exhibit 115: Colgate Palmolive Co. - Overview
- Exhibit 116: Colgate Palmolive Co. - Business segments
- Exhibit 117: Colgate Palmolive Co. - Key news
- Exhibit 118: Colgate Palmolive Co. - Key offerings
- Exhibit 119: Colgate Palmolive Co. - Segment focus

12.5 Dropps
- Exhibit 120: Dropps - Overview
- Exhibit 121: Dropps - Product / Service
- Exhibit 122: Dropps - Key offerings

12.6 Henkel AG and Co. KGaA
- Exhibit 123: Henkel AG and Co. KGaA - Overview
- Exhibit 124: Henkel AG and Co. KGaA - Business segments
- Exhibit 125: Henkel AG and Co. KGaA - Key news
- Exhibit 126: Henkel AG and Co. KGaA - Key offerings
- Exhibit 127: Henkel AG and Co. KGaA - Segment focus

12.7 Kao Corp.
- Exhibit 128: Kao Corp. - Overview
- Exhibit 129: Kao Corp. - Business segments
- Exhibit 130: Kao Corp. - Key offerings
- Exhibit 131: Kao Corp. - Segment focus

12.8 LG Corp.
- Exhibit 132: LG Corp. - Overview
- Exhibit 133: LG Corp. - Business segments
- Exhibit 134: LG Corp. - Key offerings
- Exhibit 135: LG Corp. - Segment focus

12.9 Lion Corp.
- Exhibit 136: Lion Corp. - Overview
- Exhibit 137: Lion Corp. - Business segments
- Exhibit 138: Lion Corp. - Key offerings
- Exhibit 139: Lion Corp. - Segment focus

12.10 Marico Ltd.
- Exhibit 140: Marico Ltd. - Overview
- Exhibit 141: Marico Ltd. - Business segments
- Exhibit 142: Marico Ltd. - Key offerings
- Exhibit 143: Marico Ltd. - Segment focus

12.11 Melaleuca Inc.
- Exhibit 144: Melaleuca Inc. - Overview
- Exhibit 145: Melaleuca Inc. - Product / Service
- Exhibit 146: Melaleuca Inc. - Key offerings

12.12 NeoVchem
- Exhibit 147: NeoVchem - Overview
- Exhibit 148: NeoVchem - Product / Service
- Exhibit 149: NeoVchem - Key offerings

12.13 Pigeon Corp.
- Exhibit 150: Pigeon Corp. - Overview
- Exhibit 151: Pigeon Corp. - Business segments
- Exhibit 152: Pigeon Corp. - Key news
- Exhibit 153: Pigeon Corp. - Key offerings
- Exhibit 154: Pigeon Corp. - Segment focus

12.14 Reckitt Benckiser Group Plc
- Exhibit 155: Reckitt Benckiser Group Plc - Overview
- Exhibit 156: Reckitt Benckiser Group Plc - Business segments
- Exhibit 157: Reckitt Benckiser Group Plc - Key offerings
- Exhibit 158: Reckitt Benckiser Group Plc - Segment focus

12.15 S.C. Johnson and Son Inc.
- Exhibit 159: S.C. Johnson and Son Inc. - Overview
- Exhibit 160: S.C. Johnson and Son Inc. - Product / Service
- Exhibit 161: S.C. Johnson and Son Inc. - Key offerings

12.16 The Procter and Gamble Co.
- Exhibit 162: The Procter and Gamble Co. - Overview
- Exhibit 163: The Procter and Gamble Co. - Business segments
- Exhibit 164: The Procter and Gamble Co. - Key news
- Exhibit 165: The Procter and Gamble Co. - Key offerings
- Exhibit 166: The Procter and Gamble Co. - Segment focus

12.17 Unilever PLC
- Exhibit 167: Unilever PLC - Overview
- Exhibit 168: Unilever PLC - Business segments
- Exhibit 169: Unilever PLC - Key news
- Exhibit 170: Unilever PLC - Key offerings
- Exhibit 171: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 172: Inclusions checklist
- Exhibit 173: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 174: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 175: Research methodology
- Exhibit 176: Validation techniques employed for market sizing
- Exhibit 177: Information sources

13.5 List of abbreviations
- Exhibit 178: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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