Facial Serum Market by Distribution Channel, Product and Geography - Forecast and Analysis 2023-2027

Published: Sep 2023 Pages: 174 SKU: IRTNTR70878

Facial Serum Market 2023-2027

The facial serum market size is estimated to grow at a CAGR of 7.92% between 2022 and 2027. The market size is forecast to increase by USD 466.23 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario. 

The introduction of brands owned or endorsed by celebrities is notable, driving the market growth. Over the past two decades, the beauty and fashion industry has been witnessing fast transformations and advances mainly due to the growing number of fashion-conscious people, particularly in emerging countries such as Asia. Further, the endorsement of fashion and BPC products, such as skincare serums by celebrities, has a high influence on the customers regarding purchasing decisions. Furthermore, including facial serums, the global BPC products market has experienced the launch of different celebrity-owned brands, which is also driving the demand for various BPC solutions. The emergence of their own brands by celebrities is also a crucial part of the marketing strategies adopted by various companies. Companies usually sign multi-year endorsement agreements with high-profile celebrities to improve their market reach and value. Such marketing initiatives are likely to fuel the growth of the facial serum market during the forecast period.

Facial Serum Market Dynamic

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Facial Serum Market Trends

The growing prominence of social media influencers is an emerging trend shaping the market growth. The rapid penetration of the internet and smart devices has been the key to the growing importance of digital media as a key communication and marketing channel. In developed markets, manufacturers of skincare serums invest in social media campaigns, such as in the US, for product promotions and more comprehensive marketing outreach. The popularity of social media influencers in such markets has led prominent brands, such as L'Oreal, to create strategic partnerships with influencers, particularly for their beauty and makeup brands. In the last few years, micro-influencers that have around 2,000 to 50,000 followers on any social media channel and focus on a niche passion, topic, or market have grown in stature as opinion leaders in the global facial serum market.

Consequently, companies such as L'Oreal and The Estee Lauder Companies invest in micro-influencers instead of costly celebrity endorsements. Engaged fanbase, lower price point, higher authenticity, and ease of marketing help micro-influencers replace celebrities as the preferred communicators for face cream products. Therefore, the popularity of social media influencers is anticipated to support markets such as India and China to grow. Thus, the rising importance of social media influencers will drive the growth of the market during the forecast period.

Facial Serum Market Challenges

An increasing number of domestic and niche brands is a significant challenge hindering market growth. Cost-effectiveness and consumer loyalty tend to elongate the product endorsement cycles of established companies. Nevertheless, several domestic and niche brands face competition that are active in certain regions and offer products that suit the specific needs of consumers. As domestic brands are perceived to have a good knowledge of local consumers, their choices, and their skin types and associated issues, they remain highly patronized, causing multiple established brands to fight for shelf space at major specialty stores, hypermarkets, and supermarkets.

For instance, local cosmetics brands such as Lotus Herbals and Jovees have substantial stock-keeping units (SKUs) for skincare products in hypermarkets and supermarkets operating in India. Lotus Herbals delivers a range of skincare, sun care, hair care, and makeup products for retail and professional markets in India, while Jovees has in its portfolio around 125 skin, body, and hair care products that are researched, developed, and produced at the company's state-of-the-art manufacturing units at Noida and Rudrapur in India. Therefore, a rising number of domestic and niche brands can pose a major challenge that may hinder the market growth during the forecast period. 

Facial Serum Market Segmentation 

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. The segment includes departmental stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Some of the largest retail chains are Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) and most of them have a separate retail section for facial serums at their stores. These retail formats support in development of substantial revenue in the global facial serum market.

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The offline segment was the largest segment and was valued at  USD 647.15 million in 2017.  For a long time, retail stores such as Walmart and Walgreens have been dealing with cosmetic serums, including facial serums, on their shelves. Companies are generating huge revenue by establishing new facial serum products at retail stores with mainstream consumers gradually shifting to the adoption of facial care products. For instance, in April 2022, Unilever Plc's brand Ferver launched a collection exclusively at Target Corp, which includes a full range of cleansers, treatments, masks, and moisturizers that use fermented actives. Therefore, systematic product innovation and launches are anticipated to have a favorable influence on the growth of the offline segment of the global facial serum market during the forecast period.

The online distribution channel segment includes company-owned channels (company websites) and online sales channels of various retailers. Online platforms enable consumers to gather information and compare serums, as well as allow them to provide beneficial feedback on products over multiple days such as reviews and ratings. Some services that encourage consumers to buy products online comprise secure transactions, cash-on-delivery (COD) options, convenient return policies, integrated and centralized consumer service, various options, and most importantly easy accessibility. Consumer choices shifting toward online purchasing, especially on products such as skin care serum and cosmetic face serum are also positively influencing the market. Therefore the expanded penetration of the Internet along with the consumer's preference for online platforms drive the market growth during the forecast period. 

Regional Analysis

APAC is estimated to contribute 43% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In APAC, relying on the specific climatic conditions, skin care regimes in various countries differ, with consumers in a few countries, such as South Korea, preferring 8-10-step beauty rituals while people in other countries, such as India, have 3-4-step beauty rituals. Consequently, markets in various nations in the region are in different stages. Countries such as China and India have emerging markets that are moving fast on the growth trajectory while Japan and South Korea have relatively mature markets with high penetration of skin care products.

In addition, social media campaigning and celebrity endorsements for cosmetic products in the region are advancing. Promotional videos and advertisements by celebrities on social media platforms, such as YouTube, Instagram, and Facebook, influence the purchasing patterns of consumers, particularly targeting the Millennial population. Therefore, celebrity endorsements in APAC are a critical marketing strategy for companies operating in the cosmetic industry. Such factors are expected to drive the market growth during the forecast period. 

In 2020, the region was the epicenter of the COVID-19 pandemic and the market experienced favorable growth.  However, in 2021, following the initiation of large-scale COVID-19 vaccination programs across the region, the growth of the global facial serum market resumed. The removal of lockdown restrictions owing to the large-scale vaccination drives carried out in the region led to the reopening of manufacturing operations, which increased the sales of skin care serums and cosmetic face serums. The augmented demand for the product from offline retail stores owing to the rise in the number of consumers visiting brand outlets had a favorable impact on the growth of the regional skin care serum market in 2021. With growing internet penetration and availability of smart devices in countries across the region, the e-commerce market in the region is expected to grow, which will further fuel the growth of the facial serum market in APAC during the forecast period.

Who are the Major Facial Serum Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering - A.G. Industries - The company offers face serums such as collagen and retinol serum, colour-correcting serum and hyaluronic acid serum.
  • Key Offering - Amway Corp. - The company offers face serum namely SIGNATURE SELECT Base Serum under its brand ARTISTRY. 
  • Key Offering - Beiersdorf AG - The company offers facial serum with these benefits anti-ageing, firming, and hyaluronic acid.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • A.G. Industries
  • Amway Corp.
  • Beiersdorf AG
  • Bio Veda Action Research Co.
  • Chanel Ltd.
  • Coty Inc.
  • EMK Products LLC
  • HCP Wellness
  • Johnson and Johnson
  • Kao Corp.
  • LOreal SA
  • Natura and Co Holding SA
  • O3plus
  • PEP Technologies Pvt. Ltd.
  • Procter and Gamble
  • Radha Beauty
  • Saks Direct Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The facial serum market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Product Outlook (USD Million, 2017 - 2027)
    • Eye serum
    • Blemish and acne treatment serums
    • Face sunscreen serums
    • Face moisturizing serums
    • Facial self-tanning serums
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile 
      • Brazil 
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Facial Serum Market Scope

Report Coverage

Details

Page number

174

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.92%

Market growth 2023-2027

USD 466.23 million

Market structure

Fragmented

YoY growth 2022-2023(%)

7.55

Regional analysis

APAC, North America, Europe, South America, and the Middle East and Africa

Performing market contribution

APAC at 43%

Key countries

US, China, Japan, India, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

A.G. Industries, Amway Corp., Beiersdorf AG, Bio Veda Action Research Co., Chanel Ltd., Coty Inc., EMK Products LLC, HCP Wellness, Johnson and Johnson, Kao Corp., LOreal SA, Natura and Co Holding SA, O3plus, PEP Technologies Pvt. Ltd., Procter and Gamble, Radha Beauty, Saks Direct Inc., Shiseido Co. Ltd., The Estee Lauder Companies, and Unilever PLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Facial Serum Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across APAC, North America, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global facial serum market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global facial serum market 2017 - 2021 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 44: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 46: Chart on Comparison by Product
      • Exhibit 47: Data Table on Comparison by Product
    • 7.3 Eye serum - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Eye serum - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Eye serum - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Eye serum - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Eye serum - Year-over-year growth 2022-2027 (%)
    • 7.4 Blemish and acne treatment serums - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Blemish and acne treatment serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Blemish and acne treatment serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Blemish and acne treatment serums - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Blemish and acne treatment serums - Year-over-year growth 2022-2027 (%)
    • 7.5 Face sunscreen serums - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Face sunscreen serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Face sunscreen serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Face sunscreen serums - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Face sunscreen serums - Year-over-year growth 2022-2027 (%)
    • 7.6 Face moisturizing serums - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Face moisturizing serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Face moisturizing serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Face moisturizing serums - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Face moisturizing serums - Year-over-year growth 2022-2027 (%)
    • 7.7 Facial self-tanning serums - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Facial self-tanning serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Facial self-tanning serums - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Facial self-tanning serums - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Facial self-tanning serums - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 68: Market opportunity by Product ($ million)
      • Exhibit 69: Data Table on Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 111: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ million)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 A.G. Industries
              • Exhibit 123: A.G. Industries - Overview
              • Exhibit 124: A.G. Industries - Product / Service
              • Exhibit 125: A.G. Industries - Key offerings
            • 12.4 Amway Corp.
              • Exhibit 126: Amway Corp. - Overview
              • Exhibit 127: Amway Corp. - Product / Service
              • Exhibit 128: Amway Corp. - Key news
              • Exhibit 129: Amway Corp. - Key offerings
            • 12.5 Beiersdorf AG
              • Exhibit 130: Beiersdorf AG - Overview
              • Exhibit 131: Beiersdorf AG - Business segments
              • Exhibit 132: Beiersdorf AG - Key news
              • Exhibit 133: Beiersdorf AG - Key offerings
              • Exhibit 134: Beiersdorf AG - Segment focus
            • 12.6 Chanel Ltd.
              • Exhibit 135: Chanel Ltd. - Overview
              • Exhibit 136: Chanel Ltd. - Product / Service
              • Exhibit 137: Chanel Ltd. - Key offerings
            • 12.7 Coty Inc.
              • Exhibit 138: Coty Inc. - Overview
              • Exhibit 139: Coty Inc. - Business segments
              • Exhibit 140: Coty Inc. - Key offerings
              • Exhibit 141: Coty Inc. - Segment focus
            • 12.8 EMK Products LLC
              • Exhibit 142: EMK Products LLC - Overview
              • Exhibit 143: EMK Products LLC - Product / Service
              • Exhibit 144: EMK Products LLC - Key offerings
            • 12.9 Johnson and Johnson
              • Exhibit 145: Johnson and Johnson - Overview
              • Exhibit 146: Johnson and Johnson - Business segments
              • Exhibit 147: Johnson and Johnson - Key news
              • Exhibit 148: Johnson and Johnson - Key offerings
              • Exhibit 149: Johnson and Johnson - Segment focus
            • 12.10 Kao Corp.
              • Exhibit 150: Kao Corp. - Overview
              • Exhibit 151: Kao Corp. - Business segments
              • Exhibit 152: Kao Corp. - Key offerings
              • Exhibit 153: Kao Corp. - Segment focus
            • 12.11 LOreal SA
              • Exhibit 154: LOreal SA - Overview
              • Exhibit 155: LOreal SA - Business segments
              • Exhibit 156: LOreal SA - Key news
              • Exhibit 157: LOreal SA - Key offerings
              • Exhibit 158: LOreal SA - Segment focus
            • 12.12 Natura and Co Holding SA
              • Exhibit 159: Natura and Co Holding SA - Overview
              • Exhibit 160: Natura and Co Holding SA - Business segments
              • Exhibit 161: Natura and Co Holding SA - Key offerings
              • Exhibit 162: Natura and Co Holding SA - Segment focus
            • 12.13 PEP Technologies Pvt. Ltd.
              • Exhibit 163: PEP Technologies Pvt. Ltd. - Overview
              • Exhibit 164: PEP Technologies Pvt. Ltd. - Product / Service
              • Exhibit 165: PEP Technologies Pvt. Ltd. - Key offerings
            • 12.14 Procter and Gamble
              • Exhibit 166: Procter and Gamble - Overview
              • Exhibit 167: Procter and Gamble - Business segments
              • Exhibit 168: Procter and Gamble - Key offerings
              • Exhibit 169: Procter and Gamble - Segment focus
            • 12.15 Shiseido Co. Ltd.
              • Exhibit 170: Shiseido Co. Ltd. - Overview
              • Exhibit 171: Shiseido Co. Ltd. - Product / Service
              • Exhibit 172: Shiseido Co. Ltd. - Key offerings
            • 12.16 The Estee Lauder Companies
              • Exhibit 173: The Estee Lauder Companies - Overview
              • Exhibit 174: The Estee Lauder Companies - Product / Service
              • Exhibit 175: The Estee Lauder Companies - Key offerings
            • 12.17 Unilever PLC
              • Exhibit 176: Unilever PLC - Overview
              • Exhibit 177: Unilever PLC - Business segments
              • Exhibit 178: Unilever PLC - Key news
              • Exhibit 179: Unilever PLC - Key offerings
              • Exhibit 180: Unilever PLC - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 181: Inclusions checklist
                • Exhibit 182: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 183: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 184: Research methodology
                • Exhibit 185: Validation techniques employed for market sizing
                • Exhibit 186: Information sources
              • 13.5 List of abbreviations
                • Exhibit 187: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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