False Eyelashes Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, UK, Germany - Size and Forecast 2024-2028

False Eyelashes Market Forecast 2024-2028

The false eyelashes market size is forecast to increase by USD 390.36 million, at a CAGR of 5.25% between 2022 and 2027. Market growth relies on several factors, including heightened awareness of eye makeup, the expanding demographic of working women, and endorsements from celebrities and influencers on social media. These elements collectively contribute to the market's momentum, shaping consumer preferences and driving demand for eye cosmetics. With the increasing influence of social media and celebrity endorsements, consumers are more inclined towards experimenting with eye makeup trends, thus fueling market growth. As the working women population continues to rise, there's a parallel surge in demand for cosmetics tailored to their needs, further stimulating market expansion in the beauty industry. 

What will be the size of the Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by distribution channel (offline and online), type (synthetic and natural), and geography (North America, APAC, Europe, South America, and Middle East and Africa). Furthermore, the report includes historic market data from 2017 to 2021. A Focus on eyelashes has been a popular cosmetic trend for several decades, with Beauty and Makeup, Cosmetics, and Fashion being key industries driving their demand. Urbanization and Influencers play a significant role in popularizing false eyelashes, as people seek to enhance their appearance and follow beauty trends. The market for false eyelashes is projected to grow significantly due to the increasing preference for non-surgical methods to enhance eyes and the availability of various types, such as strip lashes, individual lashes, and magnetic lashes. Producers like Beauty, Care, and Personal, as well as retailers like Amazon and Urban Outfitters, offer a wide range of false eyelashes, catering to diverse consumer preferences. Trends in the false eyelashes market include the use of natural and cruelty-free materials, customizable options, and innovative designs. 

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels sell a variety of eyelashes from different brands. The offline retail format is further segmented into specialty stores; hypermarkets, supermarkets, convenience stores, and warehouse clubs; and others (drugstores, salons and spas, department stores, and medical care centers). 

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels sell a variety of eyelashes from different brands. The offline retail format is further segmented into specialty stores; hypermarkets, supermarkets, convenience stores, and warehouse clubs; and others (drugstores, salons and spas, department stores, and medical care centers). 

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels sell a variety of eyelashes from different brands. The offline retail format is further segmented into specialty stores; hypermarkets, supermarkets, convenience stores, and warehouse clubs; and others (drugstores, salons and spas, department stores, and medical care centers). 

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels sell a variety of eyelashes from different brands. The offline retail format is further segmented into specialty stores; hypermarkets, supermarkets, convenience stores, and warehouse clubs; and others (drugstores, salons and spas, department stores, and medical care centers). 

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The offline segment was valued at USD 1.12 billion in 2017. Eye makeup brands have been able to increase their visibility and reach due to the growing presence of organized retail stores, which stock a variety of products from numerous brands. In the US, Walmart and Target retailers are well-known sellers of cosmetic products for the eyes. Moreover, customers seeking a large selection of goods in particular product categories frequently visit specialty retailers like Sephora (one of the major retailers of beauty and personal care products). As a result, it is anticipated that during the forecast period, the offline segment will propel the growth of the global market.

By Type

The market encompasses the production and sale of false eyelashes, including strip lashes made from synthetic fibers, acrylic material, rubber, or polymers, as well as semi-permanent options made from human hair, mink hair, sable hair, or silk. This market caters to buyers seeking to enhance their appearance for various occasions, such as weddings, parties, functions, and events. Trained beauticians and beauty artists in salons apply false lashes for clients, while millennials and youngsters increasingly turn to social media influencers like YouTube and Instagram for tutorials. Public figures and brand image-conscious individuals, including fashion celebrities and Hollywood industry professionals, contribute to the global demand for false lashes. The false lashes market consists of three main segments: natural hair, mink hair, sable hair, silk), synthetic (acrylic material, rubber, polymers, synthetic fibers), and semi-permanent. Brands like Lashify and Estée Lauder dominate the market, catering to diverse styles and lengths desired by consumers.

By Region

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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to Companies is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

The market for cosmetics products is projected to expand at a consistent pace. Key contributors to this growth are the US, Canada, and Mexico. Factors fueling market expansion include the increasing population of working women with higher income levels and a growing focus on personal appearance and eye makeup. Customizable false eyelashes from companies like Velour and celebrity endorsements, along with social media influence, further boosts market growth.  The development of the market in the region will also be aided by the introduction of customizable by companies like Velour, an increase in celebrity endorsement of fake eyelashes, and social media influence. Additionally, the primary factors driving the growth of the market in the region is the introduction of handmade false eyelashes and multichannel marketing. The surge in demand for cruelty-free and vegan makeup is another significant factor influencing the growth of eye makeup products. Thus, all such factors will boost the regional market growth during the forecast period. 

Market Dynamics and Customer Landscape

The market is thriving due to the growing interest in makeup and cosmetics, driven by evolving fashion trends and increased personal care awareness. These beauty products, made from synthetic or natural hair and fibers, cater to various needs and styles, enhancing the appearance of eyelids and eyes. Beauty professionals and influencers play a significant role in promoting false eyelashes, especially for special occasions like weddings. However, there are concerns about eye infections and injuries, highlighting the importance of choosing high-quality products and proper application techniques. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing working women population is notably driving the market growth. Due to their desire for value, young women are the main target market. Manufacturers are compelled to release new beauty products due to shifting consumer preferences and fashion trends. Moreover, growing self-consciousness about appearance and ongoing product innovation is further expanding the market. In developing nations like China, the number of working women has been rising in recent years. Women make up 46% of the labor force and 49% of the population in China. In 2016, the proportion of working women in China's workforce increased to 64%. The number of households with dual incomes has increased as a result of the rise in the number of working women. This has increased their purchasing power and boosted the demand for eye makeup products and grooming products. Additionally, urbanization has led to a rise in the number of beauty professionals and salons, influencing consumer choices through influencer marketing and increasing the demand for wedding cosmetics and other beauty products. Thus, these factors are expected to drive the growth of the global market during the forecast period.

Significant Market Trends

Multichannel marketing is an emerging trend in the market. Multichannel consumers are the ones who drive omnichannel or multichannel marketing. Shoppers who use multiple channels, whether offline or online, combine their purchases. As consumers now shop at their convenience and have lower brand loyalty, manufacturers are making efforts to make sure that their products are easily accessible to consumers. Therefore, brands always ensure that their product is accessible to customers at any given marketplace or time. If one brand's product is unavailable on the shelf, consumers tend to buy other brand products and may become loyal customers to the newly adopted brands.

By giving customers a better shopping experience across channels, multichannel marketing enables Companies to maximize their business across channels and generate higher revenues. The overall sales volume and revenue of Companies over the past five years have been impacted by the growing use of the internet, smartphones, and customer engagement strategies by Companies (through their web portals and third-party online sellers). Thus, multichannel marketing is a major trend for the growth of the global market during the forecast period.

Major Market Challenge

The presence of local and unorganized players is a major challenge impeding market growth. The low prices of products offered by the local and unorganized players have helped them gain popularity in the market. Thus, major players' sales revenue has been impacted by this. Moreover, consumers who do not have strong brand loyalty tend to switch between brands which also affects the sales of the genuine players in the market. 

Unorganized market players offer low-cost goods to consumers, which presents a significant obstacle for international players in the global market. These players make a sizable market contribution. They compete with established players by offering their products at lower price points that are aimed at meeting the needs of local consumers. Companies in the majority of developing nations contend with fierce competition from smaller regional players. The low-price offerings of these players pose a threat to market leaders. Thus, the presence of local and unorganized players is a major challenge to the growth of the global market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

 Market Customer Landscape

Who are the Major False Eyelashes Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Blink Lash Store - The company focuses on the manufacturing of quality eyelash extensions. The key offerings of the company include B curl individual synthetic lashes which have a high gloss, curled and tapered to get perfection.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Acelashes
• Babil Lashes Factory Co.
• Bella Lash Extensions
• Esqido Ltd.
• Gianni Lashes
• Gold Lashes Group
• HB USA Holdings Inc.
• House of Lashes
• Jauntsky Arts and Crafts Co. Ltd.
• JTFIL False Eyelash Co. Ltd.
• KISS Products Inc.
• Lash Affair
• Lemer Lashes
• Lilly Lashes LLC
• NovaLash

Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online

• Type Outlook 
  • Synthetic
  • Natural

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

In the cosmetics industry, one product that has gained significant popularity is Social Media influencers', and fashionistas' favorite false eyelashes. These Consumers seek out Platforms like Instagram and YouTube for inspiration and guidance on how to apply and choose the best Influencers' recommendations. Infused with the desire to enhance their natural beauty, people are increasingly turning to Influencers for advice on which brands to trust. The Influence of influencers has led to an increase in the demand for high-quality, affordable, and stylish false eyelashes. Brands like Beauticians, Synthetics, and Applicants have capitalized on this trend, offering a wide range of products to cater to various consumer preferences.  

Consumers are drawn to these brands due to their Consumer-friendly pricing, wide variety of styles, and ease of application. Moreover, the Influence of e-commerce platforms like Amazon and Influenster has made it easier for consumers to access and purchase false eyelashes from the comfort of their own homes. With the convenience of online shopping and the ability to read customer reviews, consumers can make informed decisions about which artificial eyelashes to try. Men are increasingly showing interest in enhancing their appearance, with a growing focus on areas such as their upper eyelashes. This trend has led to the emergence of multipack packages containing clusters of lashes or lash strips specifically designed for male users. While some opt to visit a trained beautician for semi-permanent solutions, others are turning to DIY (Do It Yourself) methods to achieve their desired look. In response to this shifting landscape, brands like Lashify have gained prominence, offering innovative products tailored to meet the needs of male consumers. Beauty giants are also taking note of this trend and are beginning to diversify their offerings to cater to this growing market segment. With the availability of multipack packages and easy-to-use lash strips like Lashify brand, men have more options than ever to experiment with different looks and styles. Whether they choose to seek professional assistance or take matters into their own hands, the trend of enhancing upper eyelashes is undoubtedly on the rise among male consumers.

The various techniques like magnetic and lash lifts, provide consumers with more options to enhance their look. In conclusion, the market continues to thrive in the Fashion industry and Beauty industries, offering consumers a simple yet effective way to enhance their appearance. With constant innovation and competition, the market is sure to continue growing and evolving in the Natural segment. Hence the market is thriving due to the influence of social media influencers, the wide variety of styles and brands available, and the convenience of online shopping. Consumers are increasingly turning to these platforms to discover new products and enhance their natural beauty. 

Natural lashes have always been a focal point in the world of beauty, and cosmetic brands have capitalized on this by offering a range of products, including customized fake eyelashes. With the popularity of Do-It-Yourself (DIY) strip lashes on the rise, individuals can now achieve the desired look of curved eyelashes and experiment with colored eyeshadows to complement their style. Innovations such as virtual eyelash applying applications have revolutionized the way people explore different looks before committing to a purchase. Beauty salons also offer professional services, although there is a risk of eye infection associated with formaldehyde compound-based eyelashes. While strip lashes provide a temporary solution for enhancing lash appearance, improper application or removal can lead to damage and swelling of natural lashes. Individual flare lashes offer a more subtle alternative, using synthetic hair to blend seamlessly with natural lashes, however it can cause damage to natural eyelashes. Do-it-yourself (DIY) eyelashes are available in the market these days, for example, Strip false eyelashes  that use Formaldehyde compound is very popular. 

The convenience of purchasing these products in the Synthetic segment from online stores has further expanded the market, with liquid lipsticks often accompanying eyelash purchases to complete the look. Celebrity fashion choices often influence trends, with formaldehyde compound-free options gaining popularity in response to health concerns. Segmentation within the market includes natural, synthetic, and online segments, each catering to different preferences and needs. Permanent glue offers a dramatic appeal for those seeking thicker and healthier lashes, while multiple colors provide versatility for various occasions. Cosmetic brand manufacturers continue to innovate, offering premium eyelash products such as handmade lashes for a more luxurious experience. Whether for regular use or as a special occasion makeup accessory, artificial lashes and adhesives play a significant role in enhancing eye beauty and achieving desired aesthetics. 

Market Scope
Report Coverage	Details
Page number	152
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.25%
Market growth 2023-2027	USD 390.36 million
Market structure	Fragmented
YoY growth 2022-2023(%)	4.65
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 35%
Key countries	US, Canada, China, UK, and Germany
Competitive landscape	Leading Companies , Market Positioning of Companies , Competitive Strategies, and Industry Risks
Key companies profiled	Acelashes, Babil Lashes Factory Co., Bella Lash Extensions, Blink Lash Store, Esqido Ltd., Gianni Lashes, Gold Lashes Group, HB USA Holdings Inc., House of Lashes, Jauntsky Arts and Crafts Co. Ltd., JTFIL False Eyelash Co. Ltd., KISS Products Inc., Lash Affair, Lemer Lashes, Lilly Lashes LLC, NovaLash, Parfums de Coeur Ltd., PT. Bio Takara, Qingdao Elour Beauty, and The Estee Lauder Co. Inc.
Market dynamics	Parent market analysis, Market forecasting,  Market growth inducers and obstacles, market growth analysis, market research and growth, market research report, market growth and forecasting, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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