Feminine Hygiene Products Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 178 SKU: IRTNTR45713

Feminine Hygiene Products Market Forecast 2024-2028

The feminine hygiene products market size is to increase by USD 14.44 billion, at a CAGR of 6.73% between 2023 and 2028. Our market report examines historical data from 2018-2022, besides analyzing the current market scenario.

The growth rate in Europe feminine hygiene markets is fueled by the increasing consumer demand for products offering convenience and benefits. Align with market growth analysis, Western European markets like the UK, France, and Germany play a pivotal role, in the rising consumption of menstrual cups and tampons. Awareness programs and the introduction of new products with organic ingredients drive trends. Despite the tradition and culture influencing purchase decisions, global influences are evident, with education on feminine hygiene starting early in schools. However, challenges remain, particularly in Eastern Europe, where product availability impacts the market. High disposable incomes drive demand for premium products, leading to increased online sales and forecasts for continued growth.

Overview of the Market

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Emerging Markets and Growth Opportunities 

Market Driver

Increasing aggressive marketing by companies is the key factor driving market growth. A major reason why an increasing number of women are adopting feminine hygiene products is due to aggressive marketing by market players. Several major grocery stores and pharmacies have created a dedicated section for feminine hygiene products for better visibility. For instance, feminine hygiene wash products have been positioned next to sanitary napkins and tampons, which are bought regularly by women. During the forecast period, the introduction of new and innovative products, coupled with advertisements to attract female consumers, particularly the younger generation to purchase feminine hygiene products, is expected to drive market growth.

Further, due to the high rate of Internet penetration in nations such as China and India, major players are stepping up their efforts to market their products through this channel. Also, they are working for the high visibility of their products and establishing brand identity. Through such initiatives, the company focuses on increasing awareness about such products. Thus, the awareness campaigns strengthen brand visibility, resulting in high sales, which, in turn, is expected to boost market growth during the forecast period.

Market Trends

Increasing brand loyalty is the primary trend shaping market growth. Established market players have a wide customer base, making it difficult for new entrants and also private labels to find consumers for their products in the market. Women usually prefer not to take risks and try out new products or brands when it comes to hygiene products. It has also been observed that most products from small vendors are not easily available in stores due to limited demand. Thus, aligned with market trends and analysis, consumers choosing these products often have to order on the company's website. This discourages them from trying out products that well-known brands do not make.

Consequently, brand loyalty can influence the market in both a positive and negative manner during the forecast period; new players and private labels can have a difficult time setting up a customer base, whereas established brands can continue to expect loyalty from old customers with the likelihood of acquiring new customers, who are looking for quality and reliability in feminine hygiene products. Therefore, due to all such factors, the market is expected to witness significant growth during the forecast period.

Market Challenges

The availability of counterfeit products is a challenge that affects market growth. Even though counterfeit feminine hygiene products are less expensive and, therefore, more accessible, they have grown to be a growing threat to market participants. The key differentiator between the original and counterfeit products is the packaging color, wherein the original product is packaged in blue, whereas the counterfeit product is packaged in green. Counterfeit products are not just a financial and image loss for vendors but also a major health concern for users as they are manufactured using poor-quality raw materials.

For example, counterfeit sanitary pads contain a gel that can cause uterine cancer among women and also cause severe infections and allergies. Lack of awareness among retailers about counterfeit products makes them view these as profit-making opportunities compared with their expensive original counterparts, and they unknowingly promote these products. With the rising availability of counterfeit products, the market may face challenges during the forecast period.

Market Segment

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast years. The segment comprises department stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have separate retailing sections for feminine hygiene products at their stores. Market players use promotional and marketing strategies, such as branding through signages and discounts on feminine hygiene products sold at their stores.

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The offline segment was the largest segment and was valued at USD 26.90 billion in 2018. In offline retail, buyers can purchase products immediately, unlike in online stores, wherein a buyer has to wait for a specific period to get the products delivered. Consumers get correct and trusted information inside the store when they need it the most, which enhances the shopper's experience. Further, the growing sales of feminine hygiene products on online platforms have diminished the sales of these products at smaller stores, as the former (online platforms) offer a range of products and brands to choose from. Thus, rising demand for offline sales of feminine hygiene products boosts the growth of the market during the forecast period.

Online retail will be the fastest-growing segment of the market during the forecast period, due to the increase in acceptance of online stores due to the privacy offered and the ability to discuss products, their benefits, and preferences through online chat and forums. Furthermore, it is easy for consumers to buy feminine hygiene products at a low cost and in bulk as these products are required frequently and used on a regular basis. The growth of this market is directly proportional to the increase in the Internet user base as the Internet acts as the medium of sale. Additionally, competitive pricing and quick delivery services are the major factors for the growth of the segment. The online distribution channel of the market is estimated to be the fastest-growing distribution

Regional Analysis

Europe is estimated to contribute 34% to the growth of the global market during the forecast duration.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. The market in Europe is thriving due to increased female workforce participation, especially in the UK, France, and Germany, leading to greater investment in menstrual cups and tampons. Awareness programs and new organic products fuel growth across Western Europe. Menopausal symptoms drive demand for sanitary napkins. Manufacturers target price-sensitive consumers, driving market expansion. Education and cultural factors influence consumer choices, with hygiene education starting early. Sales surge as marketing promotes thin pads over thick ones. Availability remains a concern in Eastern Europe. Rising disposable incomes spur demand for premium products, prompting vendors to offer them online. Thus, such factors will propel the growth of the market in the region during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key offering- BeYou: The company offers feminine hygiene products such as forehead patches, menstrual cup and chafing cream.
  • Key offering- Corman SpA: The company offers feminine hygiene products such as Organyc cotton pads, Organyc tampons and Organyc panty liners.

The Market  growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Edgewell Personal Care Co., Essity AB, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Lagom Labs Private Limited, Maxim Hygiene Products Inc., Ontex BV, Premier, The Good Glamm Group, The Honest Co. Inc., The Procter and Gamble Co., The SCA Group LLC, TZMO SA, Unicharm Corp., and Unitex Composite Mills Ltd

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market research and growth by revenue at global, regional & country levels and provides an analysis of the latest market growth and trends opportunities from 2018 to 2028. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • Product Outlook
    • Sanitary napkins
    • Tampons
    • Pantyliners
    • Menstrual cups
    • Feminine hygiene wash
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview:

The global feminine hygiene products market is experiencing a paradigm shift driven by heightened awareness surrounding menstrual health & hygiene and the overarching goal of women's empowerment. Product advancements focus on developing safer and easier-to-use hygiene products to mitigate issues like allergic reactions and rashes, often caused by synthetic materials and fragrance additives commonly found in traditional products. Embracing sustainability, manufacturers are turning towards biodegradable materials such as organic cotton and sustainably sourced wood pulp, along with innovations like compostable bioplastic to address concerns about environmental impact. Amidst rising literacy rates among females globally, efforts in feminine health and hygiene education are gaining traction, supported by governments administrative agendas aimed at enhancing the education of girls in underdeveloped and developing countries.

However, social stigma and cultural taboos surrounding menstruation persist, hindering the widespread adoption of hygienic products and perpetuating traditional and unsafe practices. As advancements in de-stigmatizing menstruation continue, the social stigma attached to feminine hygiene products industry is witnessing a shift towards more sustainable options like reusable menstrual cups, period underwear, and pads, contributing to waste reduction initiatives championed by organizations like Plastic Oceans International.

Feminine Hygiene Products Market Scope

Report Coverage

Details

Page number

178

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.73%

Market Growth 2024-2028

USD 14.44 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

5.85

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 34%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

BeYou, Corman SpA, Edgewell Personal Care Co., Essity AB, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Lagom Labs Private Limited, Maxim Hygiene Products Inc., Ontex BV, Premier, The Good Glamm Group, The Honest Co. Inc., The Procter and Gamble Co., The SCA Group LLC, TZMO SA, Unicharm Corp., and Unitex Composite Mills Ltd

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market forecast between 2024 and 2028
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global feminine hygiene products market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global feminine hygiene products market 2018 - 2022 ($ billion)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.3 Product Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 44: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Product - Market share 2023-2028 (%)
    • 7.2 Comparison by Product
      • Exhibit 46: Chart on Comparison by Product
      • Exhibit 47: Data Table on Comparison by Product
    • 7.3 Sanitary napkins - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Sanitary napkins - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Sanitary napkins - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Sanitary napkins - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Sanitary napkins - Year-over-year growth 2023-2028 (%)
    • 7.4 Tampons - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Tampons - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Tampons - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Tampons - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Tampons - Year-over-year growth 2023-2028 (%)
    • 7.5 Pantyliners - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Pantyliners - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Pantyliners - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Pantyliners - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Pantyliners - Year-over-year growth 2023-2028 (%)
    • 7.6 Menstrual cups - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Menstrual cups - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Menstrual cups - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Menstrual cups - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Menstrual cups - Year-over-year growth 2023-2028 (%)
    • 7.7 Feminine hygiene wash - Market size and forecast 2023-2028
      • Exhibit 64: Chart on Feminine hygiene wash - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Data Table on Feminine hygiene wash - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 66: Chart on Feminine hygiene wash - Year-over-year growth 2023-2028 (%)
      • Exhibit 67: Data Table on Feminine hygiene wash - Year-over-year growth 2023-2028 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 68: Market opportunity by Product ($ billion)
      • Exhibit 69: Data Table on Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 72: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 107: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ billion)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 BeYou
              • Exhibit 123: BeYou - Overview
              • Exhibit 124: BeYou - Product / Service
              • Exhibit 125: BeYou - Key offerings
            • 12.4 Corman SpA
              • Exhibit 126: Corman SpA - Overview
              • Exhibit 127: Corman SpA - Product / Service
              • Exhibit 128: Corman SpA - Key offerings
            • 12.5 Edgewell Personal Care Co.
              • Exhibit 129: Edgewell Personal Care Co. - Overview
              • Exhibit 130: Edgewell Personal Care Co. - Business segments
              • Exhibit 131: Edgewell Personal Care Co. - Key offerings
              • Exhibit 132: Edgewell Personal Care Co. - Segment focus
            • 12.6 Essity AB
              • Exhibit 133: Essity AB - Overview
              • Exhibit 134: Essity AB - Business segments
              • Exhibit 135: Essity AB - Key offerings
              • Exhibit 136: Essity AB - Segment focus
            • 12.7 First Quality Enterprises Inc.
              • Exhibit 137: First Quality Enterprises Inc. - Overview
              • Exhibit 138: First Quality Enterprises Inc. - Product / Service
              • Exhibit 139: First Quality Enterprises Inc. - Key offerings
            • 12.8 Hengan International Group Co. Ltd.
              • Exhibit 140: Hengan International Group Co. Ltd. - Overview
              • Exhibit 141: Hengan International Group Co. Ltd. - Business segments
              • Exhibit 142: Hengan International Group Co. Ltd. - Key offerings
              • Exhibit 143: Hengan International Group Co. Ltd. - Segment focus
            • 12.9 Johnson and Johnson
              • Exhibit 144: Johnson and Johnson - Overview
              • Exhibit 145: Johnson and Johnson - Business segments
              • Exhibit 146: Johnson and Johnson - Key news
              • Exhibit 147: Johnson and Johnson - Key offerings
              • Exhibit 148: Johnson and Johnson - Segment focus
            • 12.10 Kao Corp.
              • Exhibit 149: Kao Corp. - Overview
              • Exhibit 150: Kao Corp. - Business segments
              • Exhibit 151: Kao Corp. - Key offerings
              • Exhibit 152: Kao Corp. - Segment focus
            • 12.11 Kimberly Clark Corp.
              • Exhibit 153: Kimberly Clark Corp. - Overview
              • Exhibit 154: Kimberly Clark Corp. - Business segments
              • Exhibit 155: Kimberly Clark Corp. - Key news
              • Exhibit 156: Kimberly Clark Corp. - Key offerings
              • Exhibit 157: Kimberly Clark Corp. - Segment focus
            • 12.12 Maxim Hygiene Products Inc.
              • Exhibit 158: Maxim Hygiene Products Inc. - Overview
              • Exhibit 159: Maxim Hygiene Products Inc. - Product / Service
              • Exhibit 160: Maxim Hygiene Products Inc. - Key offerings
            • 12.13 Ontex BV
              • Exhibit 161: Ontex BV - Overview
              • Exhibit 162: Ontex BV - Product / Service
              • Exhibit 163: Ontex BV - Key news
              • Exhibit 164: Ontex BV - Key offerings
            • 12.14 Premier
              • Exhibit 165: Premier - Overview
              • Exhibit 166: Premier - Business segments
              • Exhibit 167: Premier - Key offerings
              • Exhibit 168: Premier - Segment focus
            • 12.15 The Procter and Gamble Co.
              • Exhibit 169: The Procter and Gamble Co. - Overview
              • Exhibit 170: The Procter and Gamble Co. - Business segments
              • Exhibit 171: The Procter and Gamble Co. - Key news
              • Exhibit 172: The Procter and Gamble Co. - Key offerings
              • Exhibit 173: The Procter and Gamble Co. - Segment focus
            • 12.16 TZMO SA
              • Exhibit 174: TZMO SA - Overview
              • Exhibit 175: TZMO SA - Product / Service
              • Exhibit 176: TZMO SA - Key offerings
            • 12.17 Unicharm Corp.
              • Exhibit 177: Unicharm Corp. - Overview
              • Exhibit 178: Unicharm Corp. - Business segments
              • Exhibit 179: Unicharm Corp. - Key offerings
              • Exhibit 180: Unicharm Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 181: Inclusions checklist
                • Exhibit 182: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 183: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 184: Research methodology
                • Exhibit 185: Validation techniques employed for market sizing
                • Exhibit 186: Information sources
              • 13.5 List of abbreviations
                • Exhibit 187: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis