Food Fortifying Agents Market by Application and Geography - Forecast and Analysis 2022-2026

Published: Mar 2022 Pages: 136 SKU: IRTNTR72940

The food fortifying agents market share is expected to increase by USD 41.47 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 10.64%.

This food fortifying agents market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers food fortifying agents market segmentation by application (dietary supplements, dairy and dairy products, cereals and cereal-based products, infant formula, and others) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The food fortifying agents market report also offers information on several market vendors, including Arla Foods Ingredients Group PS, BASF SE, Chr. Hansen Holding AS, Evonik Industries AG, Ingredion Inc., International Flavors and Fragrances Inc., Koninklijke DSM NV, Levex, Nestle SA, Nouryon Chemicals Holding BV, Omya International AG, Prime Merchantiles International Ltd., ProXES GmbH, Spirax Sarco Engineering plc, Tata Sons Pvt. Ltd., Tate and Lyle Plc, Wenda Ingredients LLC, Kellogg Co., and PPG Industries Inc. among others.

What will the Food Fortifying Agents Market Size be During the Forecast Period?

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"The significant increase in the health consciousness of consumers and the bourgeoning support of government organizations will facilitate the fortifying agent market growth in North America over the forecast period." 

Food Fortifying Agents Market: Key Drivers, Trends, and Challenges

The rising concerns on ever-increasing health problems is notably driving the food fortifying agents market growth, although factors such as stringent government regulations may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the food fortifying agents industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Food Fortifying Agents Market Driver

One of the key factors driving the global food fortifying agents industry growth is the rising concerns on ever-increasing health problems. Food fortifying agents help reduce the prevalence of chronic diseases, such as high blood pressure, cardiovascular diseases, and many others. For mandatory food fortifying agents, the United States Food and Drug Administration (US FDA) has established guidelines and standards. In Canada also, the addition of vitamins and minerals (micronutrients) to food is controlled under regulatory provisions first declared in 1964 (Part D Division 3 of the Food and Drug Regulations [FDRs]). These regulations list the foods to which micronutrients may be added and the levels to which they may be added (Health Canada, 2002. Food products like milk, cereals, and others contain food fortifying agents. For example, vitamin C fortifying agents are used in beverages and juices to enhance their vitamin C content. Such factors will support the market growth in the forecast period.

Key Food Fortifying Agents Market Trend

Rising consumption of vitamin-infused food and beverages is one of the key food fortifying agents market trends that is expected to impact the industry positively in the forecast period. The demand for fortified food and beverages has increased due to the rising health consciousness among consumers and the increasing prevalence of vitamin deficiencies that can cause health disorders, such as anemia, scurvy, beriberi, and pellagra, to name a few. A more reasonable approach is to use food fortification to support but not replace dietary improvement strategies (i.e., nutritional education campaigns). Furthermore, the frequent launches of newly formulated products with modified blends of vitamins, such as Alpha mind vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water, and vitamin D fortified milk, are projected to further boost the growth of the market in the coming years.

Key Food Fortifying Agents Market Challenge

One of the key challenges to the global food fortifying agents industry growth is the stringent government regulations of various nations, including the US, India, the UK, and other countries. This is to monitor the regulations on food fortification on a regular basis so as to keep their population safe from the harmful effects of such fortifying agents. For instance, in August 2018, the Indian government announced that all fortified food products in the market would have to carry the "+F" logo on their labels and comply with the standards set for food safety as per the new regulations, i.e., the Food Safety and Standard Regulations, 2018, notified by the Food Safety and Standards Authority of India (FSSAI). The regulations came into effect in January 2019. Such steps will enable consumers to identify the fortified food products easily and ensure the quality of such products. Such factors may limit the market growth in the forecast period.

This food fortifying agents market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global food fortifying agents market as a part of the global commodity chemicals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the food fortifying agents market during the forecast period.

Who are the Major Food Fortifying Agents Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Arla Foods Ingredients Group PS
  • BASF SE
  • Chr. Hansen Holding AS
  • Evonik Industries AG
  • Ingredion Inc.
  • International Flavors and Fragrances Inc.
  • Koninklijke DSM NV
  • Levex
  • Nestle SA
  • Nouryon Chemicals Holding BV
  • Omya International AG
  • Prime Merchantiles International Ltd.
  • ProXES GmbH
  • Spirax Sarco Engineering plc
  • Tata Sons Pvt. Ltd.
  • Tate and Lyle Plc
  • Wenda Ingredients LLC
  • Kellogg Co.
  • PPG Industries Inc.

 

This statistical study of the food fortifying agents market encompasses successful business strategies deployed by the key vendors. The food fortifying agents market is fragmented and the vendors are deploying growth strategies such as mergers and acquisitions (M&A), expansions, and partnerships, along with new product development to compete in the market.

Product Insights and News

  • Arla Foods Ingredients Group PS - Under the early life nutrition segment, the company offers alpha-lactalbumin, casein glycomacropeptide, casein phosphopeptide, lactose, osteopontin, protein hydrolysates, milk minerals, milk fat globule membrane, and more.
  • Arla Foods Ingredients Group PS - Under the medical nutrition segment, the company offers alpha-lactalbumin, beta-lactoglobulin, casein glycomacropeptide, and more.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The food fortifying agents market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Food Fortifying Agents Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the food fortifying agents market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Food Fortifying Agents Market?

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33% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for food fortifying agents in North America. Market growth in this region will be faster than the growth of the market in Europe.

The increase in health consciousness among consumers and the increasing support provided by government organizations will facilitate the food fortifying agents market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, COVID-19 spread widely across North America, especially in the US. Owing to the rising number of deaths from COVID-19, many North American countries, including the US, Canada, and Mexico, implemented a nationwide lockdown. As a result, the manufacturing units across the region except pharmaceutical were closed. However, the region is gradually propelling its economic activities and simultaneously conducting large-scale vaccination drives. This will boost the growth of the regional food activities and consequently, is expected to drive the growth of the regional market during the forecast period.

What are the Revenue-generating Application Segments in the Food Fortifying Agents Market?

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The food fortifying agents market share growth by the dietary supplements segment will be significant during the forecast period. The significant increase in the consumption of dietary supplements will drive the demand for these food fortifying agents during the forecast years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the food fortifying agents market size and actionable market insights on post COVID-19 impact on each segment.

 

Food Fortifying Agents Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 10.64%

Market growth 2022-2026

$ 41.47 billion

Market structure

Fragmented

YoY growth (%)

10.4

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key consumer countries

US, Canada, China, India, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Arla Foods Ingredients Group PS, BASF SE, Chr. Hansen Holding AS, Evonik Industries AG, Ingredion Inc., International Flavors and Fragrances Inc., Koninklijke DSM NV, Levex, Nestle SA, Nouryon Chemicals Holding BV, Omya International AG, Prime Merchantiles International Ltd., ProXES GmbH, Spirax Sarco Engineering plc, Tata Sons Pvt. Ltd., Tate and Lyle Plc, Wenda Ingredients LLC, Kellogg Co., and PPG Industries Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Food Fortifying Agents Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive food fortifying agents market growth during the next five years
  • Precise estimation of the food fortifying agents market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the food fortifying agents industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of food fortifying agents market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Dietary supplements - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Dietary supplements - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Dietary supplements - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Dietary supplements - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Dietary supplements - Year-over-year growth 2021-2026 (%)
    • 5.4 Dairy and dairy products - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Dairy and dairy products - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Dairy and dairy products - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Dairy and dairy products - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Dairy and dairy products - Year-over-year growth 2021-2026 (%)
    • 5.5 Cereals and cereal-based products - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Cereals and cereal-based products - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Cereals and cereal-based products - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Cereals and cereal-based products - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Cereals and cereal-based products - Year-over-year growth 2021-2026 (%)
    • 5.6 Infant formula - Market size and forecast 2021-2026
      • Exhibit 40: Chart on Infant formula - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Data Table on Infant formula - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Chart on Infant formula - Year-over-year growth 2021-2026 (%)
      • Exhibit 43: Data Table on Infant formula - Year-over-year growth 2021-2026 (%)
    • 5.7 Others - Market size and forecast 2021-2026
      • Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.8 Market opportunity by Application
      • Exhibit 48: Market opportunity by Application ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 50: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 52: Chart on Geographic comparison
      • Exhibit 53: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 India - Market size and forecast 2021-2026
      • Exhibit 86: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 87: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 88: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 89: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.12 Canada - Market size and forecast 2021-2026
      • Exhibit 90: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 91: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 92: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 93: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 94: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 95: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 96: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 97: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 98: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 99: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 100: Matrix on vendor position and classification
            • 10.3 Arla Foods Ingredients Group PS
              • Exhibit 101: Arla Foods Ingredients Group PS - Overview
              • Exhibit 102: Arla Foods Ingredients Group PS - Product / Service
              • Exhibit 103: Arla Foods Ingredients Group PS - Key offerings
            • 10.4 BASF SE
              • Exhibit 104: BASF SE - Overview
              • Exhibit 105: BASF SE - Business segments
              • Exhibit 106: BASF SE - Key news
              • Exhibit 107: BASF SE - Key offerings
              • Exhibit 108: BASF SE - Segment focus
            • 10.5 Chr. Hansen Holding AS
              • Exhibit 109: Chr. Hansen Holding AS - Overview
              • Exhibit 110: Chr. Hansen Holding AS - Business segments
              • Exhibit 111: Chr. Hansen Holding AS - Key news
              • Exhibit 112: Chr. Hansen Holding AS - Key offerings
              • Exhibit 113: Chr. Hansen Holding AS - Segment focus
            • 10.6 Ingredion Inc.
              • Exhibit 114: Ingredion Inc. - Overview
              • Exhibit 115: Ingredion Inc. - Business segments
              • Exhibit 116: Ingredion Inc. - Key news
              • Exhibit 117: Ingredion Inc. - Key offerings
              • Exhibit 118: Ingredion Inc. - Segment focus
            • 10.7 International Flavors and Fragrances Inc.
              • Exhibit 119: International Flavors and Fragrances Inc. - Overview
              • Exhibit 120: International Flavors and Fragrances Inc. - Business segments
              • Exhibit 121: International Flavors and Fragrances Inc. - Key news
              • Exhibit 122: International Flavors and Fragrances Inc. - Key offerings
              • Exhibit 123: International Flavors and Fragrances Inc. - Segment focus
            • 10.8 Koninklijke DSM NV
              • Exhibit 124: Koninklijke DSM NV - Overview
              • Exhibit 125: Koninklijke DSM NV - Business segments
              • Exhibit 126: Koninklijke DSM NV - Key news
              • Exhibit 127: Koninklijke DSM NV - Key offerings
              • Exhibit 128: Koninklijke DSM NV - Segment focus
            • 10.9 Nestle SA
              • Exhibit 129: Nestle SA - Overview
              • Exhibit 130: Nestle SA - Business segments
              • Exhibit 131: Nestle SA - Key news
              • Exhibit 132: Nestle SA - Key offerings
              • Exhibit 133: Nestle SA - Segment focus
            • 10.10 Spirax Sarco Engineering plc
              • Exhibit 134: Spirax Sarco Engineering plc - Overview
              • Exhibit 135: Spirax Sarco Engineering plc - Business segments
              • Exhibit 136: Spirax Sarco Engineering plc - Key offerings
              • Exhibit 137: Spirax Sarco Engineering plc - Segment focus
            • 10.11 Tata Sons Pvt. Ltd.
              • Exhibit 138: Tata Sons Pvt. Ltd. - Overview
              • Exhibit 139: Tata Sons Pvt. Ltd. - Business segments
              • Exhibit 140: Tata Sons Pvt. Ltd. - Key offerings
              • Exhibit 141: Tata Sons Pvt. Ltd. - Segment focus
            • 10.12 Tate and Lyle Plc
              • Exhibit 142: Tate and Lyle Plc - Overview
              • Exhibit 143: Tate and Lyle Plc - Business segments
              • Exhibit 144: Tate and Lyle Plc - Key news
              • Exhibit 145: Tate and Lyle Plc - Key offerings
              • Exhibit 146: Tate and Lyle Plc - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 147: Inclusions checklist
                • Exhibit 148: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 149: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 150: Research methodology
                • Exhibit 151: Validation techniques employed for market sizing
                • Exhibit 152: Information sources
              • 11.5 List of abbreviations
                • Exhibit 153: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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