Fragrances Market in Middle East by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The fragrances market share in the Middle East is expected to increase to USD 1.24 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.5%.

This Middle East fragrances market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fragrances market in the Middle East segmentation by distribution channel (offline and online) and geography (Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East). The fragrances market in the Middle East report also offers information on several market vendors, including Allied Enterprises LLC, Anfas, DESIGNER SHAIK Inc., Emirates Pride Perfume, Kayali, KHALIS PERFUMES, Lootah Perfumes, Majan, MASH CONCEPT INVESTMENT LLC, ODICT GENERAL TRADING Co., Oman Luxury, Rasasi, Splash Fragrance, Swiss Arabian, The Fragrance Kitchen, The Spirit of Dubai FZC, WIDIAN, and YAS Perfumes among others.

What will the Fragrances Market Size in Middle East be During the Forecast Period?

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Fragrances Market in the Middle East: Key Drivers, Trends, and Challenges

The replenishing personal grooming is notably driving the fragrances market growth in the Middle East, although factors such as side effects of fragrance ingredients may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fragrances industry in the Middle East. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Middle East Fragrances Market Driver 

• Replenishing personal grooming is one of the key factors driving the Middle East fragrances market growth.
• Personal grooming is the process of keeping oneself neat, tidy, and attractive. Moreover, perfumes, shower gels, shampoos, and shaving creams are essential for the process of personal grooming.
• Typically, perfume speaks volumes about a person as an individual, as well as his or her personal taste and style. 
• Premium perfumes help people create an aura of sophistication around them. Hence, premium perfumes are items of personal grooming that are required by people on a regular basis.
• The high disposable income of people in the region drives the investment toward personal grooming because of which vendors offer a wide range of products.

Key Middle East Fragrances Market Trend 

• Expansion of the e-commerce market is one of the key Middle East fragrances market trends propelling the market growth.
• The expansion of the e-commerce market and globalization and liberalization policies have simplified cross-border trade and led to the growing trend of Business-to-Business (B2B) and business-to-consumer (B2C) businesses.
• Advancements in technology, coupled with increasing Internet penetration, have increased online purchases and sales of goods and services across the world.
• The growth of information and communication technology, artificial intelligence, and other modern technologies has expanded the customer base, thereby creating lucrative growth prospects for key market vendors.
• The advent of social media, increasing Internet penetration, and the growing adoption of smartphones have allowed customers to get reliable access to a wide range of personal care products, including fragrances. This, in turn, will propel the Middle East fragrances market growth during the forecast period.

Key Middle East Fragrances Market Challenge

• Side effects of fragrance ingredients is one of the factors hampering the Middle East fragrances market growth.
• Fragrance ingredients can cause allergic reactions. Also, some ingredients in fragrances can cause side effects such as allergies, migraines, cancer, and asthma.
• Compounds such as acetaldehyde, which is a commonly used fragrance ingredient, can cause cancer and can affect the kidneys and the reproductive, nervous, and respiratory systems.

The above-mentioned limitations and side effects of perfumes may hamper the growth of the Middle East fragrances market during the forecast period.

This fragrances market in the Middle East analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the fragrances market in Middle East as a part of the global diversified chemicals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fragrances market in the Middle East during the forecast period.

Who are the Major Fragrances Market Vendors in the Middle East?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Allied Enterprises LLC
• Anfas
• DESIGNER SHAIK Inc.
• Emirates Pride Perfume
• Kayali
• KHALIS PERFUMES
• Lootah Perfumes
• Majan
• MASH CONCEPT INVESTMENT LLC
• ODICT GENERAL TRADING Co.
• Oman Luxury
• Rasasi
• Splash Fragrance
• Swiss Arabian
• The Fragrance Kitchen
• The Spirit of Dubai FZC
• WIDIAN
• YAS Perfumes

 

This statistical study of the fragrances market in the Middle East encompasses successful business strategies deployed by the key vendors. The fragrances market in the Middle East is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.

Product Insights and News

• Allied Enterprises LLC - Under the unified segment, the company offers fragrances, concentrated perfumes, hair mist, and solutions for bath and body. 
• Allied Enterprises LLC - The company offers fragrances that are oil-based fragrances that are ideal for pulse points and for layering with perfumes. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The fragrances market in the Middle East forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Fragrances Market in the Middle East Value Chain Analysis

Our report provides extensive information on the value chain analysis for the fragrances market in the Middle East, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Fragrances Market in the Middle East?

Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East are the key markets for fragrances in the Middle East in the Middle East. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic had a negative impact on the regional market. However, vaccination drives resulted in the reopening of retail outlets, such as supermarkets, hypermarkets, and convenience stores, among others, which enabled the availability of personal care products, household care products, and fine fragrances. Thus, the preference of consumers to purchase premium, high-quality natural fragrance products will continue to increase the demand for fragrances during the forecast period. 

What are the Revenue-generating Distribution Channel Segments in the Fragrances Market in the Middle East?

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The fragrances market share growth in the Middle East by the offline segment will be significant during the forecast period. For instance, in March 2021, Yas Mall planned to build more than 100 new retail stores in Abu Dhabi. The project is expected to complete by the end of 2022. Moreover, retail stores offer more convenience of trying and testing products before purchasing. The staff at the store also guides customers on products and offerings according to their preferences. Such factors are expected to drive the sales of fragrances through offline channels in the Middle East during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the fragrances market size in the Middle East and actionable market insights on post COVID-19 impact on each segment.

 

Fragrances Market Scope in the Middle East
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 6.5%
Market growth 2022-2026	$ 1.24 billion
Market structure	Fragmented
YoY growth (%)	5.5
Key consumer countries	Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Allied Enterprises LLC, Anfas, DESIGNER SHAIK Inc., Emirates Pride Perfume, Kayali, KHALIS PERFUMES, Lootah Perfumes, Majan, MASH CONCEPT INVESTMENT LLC, ODICT GENERAL TRADING Co., Oman Luxury, Rasasi, Splash Fragrance, Swiss Arabian, The Fragrance Kitchen, The Spirit of Dubai FZC, WIDIAN, and YAS Perfumes
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Fragrances Market in Middle East Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive fragrances market growth in the Middle East during the next five years
• Precise estimation of the fragrances market size in the Middle East and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the fragrances industry in the Middle East across Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of fragrances market vendors in the Middle East 

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