MEA Free-From Food Market by Distribution channel and Geography - Forecast and Analysis 2022-2026

Published: Mar 2022 Pages: 120 SKU: IRTNTR72758

The free-from food market share in MEA is expected to increase by USD 1.55 billion from 2021 to 2026, at a CAGR of 4.52%.

This free-from food market in MEA research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers free-from food market in MEA segmentation by distribution channel (offline and online) and geography (South Africa, UAE, Saudi Arabia, and Rest of MEA). The MEA free-from food market report also offers information on several market vendors, including Dr. Schar AG Spa, General Mills Inc., Hunter Foods LLC, Kellogg Co., Nestle SA, Orgran, Sofina SA, The Hain Celestial Group Inc., Unilever PLC, and Upfield Group BV among others.

What will the Free-from Food Market Size in MEA be During the Forecast Period?

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Free-from Food Market in MEA: Key Drivers, Trends, and Challenges

The growing demand for gluten-free food products is notably driving the free-from food market growth in MEA, although factors such as the high price of free-from food products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the free-from food industry in MEA. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Free-from Food Market Driver in MEA

The growing demand for gluten-free food products is one of the key drivers supporting the free-from food market growth in MEA. Consumers choose gluten-free bakery and confectionery food products for two reasons, which can be either as a medication for celiac disease or due to the perceived benefits of gluten-free products as a preventive measure for gluten intolerance. Moreover, in Saudi Arabia, about 0.64% of the population suffers from issues related to celiac disease, which is mainly caused by the consumption of gluten.  Thus, people are becoming highly aware of the disease, which creates a higher demand for gluten-free food products. Additionally, to address the growing demand, their bakers are expanding their presence and increasing the availability of gluten-free products by launching exclusive outlets for these foods in the region. Such initiations are expected to drive market growth during the forecast period.

Key Free-from Food Market Trend in MEA

The growing influence of online retailing is one of the key trends contributing to the free-from-food market growth in MEA. Customers prefer online shopping due to its convenience and easy payment process, which helps them in avoiding time-consuming journeys and billing queues. Online shopping portals have enhanced security features that increase sales and purchases, along with user-friendly website designs that offer enhanced and efficient product visibility. This trend is encouraging vendors to focus on the internet-savvy customer segment. This mode of business will assist vendors in saving operating costs and overheads, which are lower in the online retail format than that in the physical store format. Thus, owing to the benefits of online shopping the free-from-food market in MEA is expected to have a positive impact during the forecast period.

Key Free-from Food Market Challenge in MEA

The high price of free-from food products is one of the factors hindering the free-from food market growth in MEA. The manufacturing cost of free-from food products is higher than that of products with gluten and others, and the same reflects in the selling price of gluten-free products. Also, the fluctuation of raw material prices such as rice, wheat, and others negatively impact the price of free-from food. For instance, in 2021, the wholesale price of rice flour soared by 26% as compared to 2020, promoting concerns over the impact on ?free from? products.  Such high prices increase the overall monthly food expense of families. free-from food products are expensive in all regions, such as MEA, owing to their superior quality and complex manufacturing process. Therefore, the high cost of free-from food might hinder the growth of the global free-from food market during the forecast period. 

This free-from food market in MEA analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the ree-from food market in MEA as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the free-from food market in MEA during the forecast period.

Who are the Major Free-from Food Market Vendors in MEA?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Dr. Schar AG Spa
  • General Mills Inc.
  • Hunter Foods LLC
  • Kellogg Co.
  • Nestle SA
  • Orgran
  • Sofina SA
  • The Hain Celestial Group Inc.
  • Unilever PLC
  • Upfield Group BV

 

This statistical study of the MEA free-from food market encompasses successful business strategies deployed by the key vendors. The free-from food market in MEA is fragmented and the vendors are deploying growth strategies such as price and quality of products, as well as product differentiation, distribution, and promotion to compete in the market.

Product Insights and News

  • General Mills Inc. - The company offers free from food products such as pastas, snacks, mac and cheese, cereal, and special diets.
  • Hunter Foods LLC - The company offers free from food products such as potato chips, oats, cereals, granola, biscuits, and crackers.
  • Kellogg Co. - The company offers free from food products such as beans, lentils, peas, peanuts, fresh beef, pork, lamb, bison, tofu, tempeh, and edamame.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The free-from food market in MEA forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Free-from Food Market in MEA Value Chain Analysis

Our report provides extensive information on the value chain analysis for the free-from food market in MEA, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the packaged foods and meats market includes the following core components:

  • Inputs
  • Inbound logistics
  • Primary processing
  • Secondary and tertiary processing
  • Outbound logistics
  • Marketing and sales
  • Services

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

 

Which are the Key Regions for Free-from Food Market in MEA?

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33% of the market's growth will originate from South Africa during the forecast period. South Africa is the key market for free-from food market in MEA. Market growth in this region will be slower than the growth of the market in other regions.

The wide acceptance of gluten-free diets will facilitate the free-from food market growth in South Africa over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In the first half of 2020, the market in the region witnessed certain challenges due to lockdown restrictions and other pandemic impacts. However, an increase in vaccination rates in the country led to the removal of restrictions, which helped in the growth of the market during the first half of 2021. This will eventually lead to the growth of the regional free-from food market during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Free-from Food Market in MEA?

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The free-from food market share growth in MEA by the offline segment will be significant during the forecast period. The offline segment comprises departmental stores, supermarkets, hypermarkets, convenience stores, and restaurants. Retail stores such as Walmart and Walgreens have been selling a wide range of gluten-free and dairy-free food products on their shelves for a long time. Vendors operate in the organized retail sector based on the factors such as geographical presence, ease of production and inventory management, and goods transportation. Moreover, supermarkets and hypermarkets have dedicated aisles for gluten-free foods, which increases the visibility of these specialty products. Thus, the growing retail industry and the establishment of numerous retail outlets are driving sales in this segment.

This report provides an accurate prediction of the contribution of all the segments to the growth of the free-from food market size in MEA and actionable market insights on post COVID-19 impact on each segment.

 

Free-from Food Market Scope in MEA

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 4.52%

Market growth 2022-2026

$ 1.55 billion

Market structure

Fragmented

YoY growth (%)

6.98

Regional analysis

South Africa, UAE, Saudi Arabia, and Rest of MEA

Performing market contribution

South Africa at 33%

Key consumer countries

Afghanistan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Dr. Schar AG Spa, General Mills Inc., Hunter Foods LLC, Kellogg Co., Nestle SA, Orgran, Sofina SA, The Hain Celestial Group Inc., Unilever PLC, and Upfield Group BV

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Free-from Food Market in MEA Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive free-from food market growth in MEA during the next five years
  • Precise estimation of the free-from food market size in MEA and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the free-from food industry in MEA across South Africa, UAE, Saudi Arabia, and Rest of MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of free-from food market vendors in MEA 

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***1. Executive Summary                           

                **1.1 Market Overview

                                *Exhibit 01:  Key Finding 1

                                *Exhibit 02:  Key Finding 2

                                *Exhibit 03:  Key Finding 3

                                *Exhibit 04:  Key Finding 5

                                *Exhibit 05:  Key Finding 6

                                *Exhibit 06:  Key Finding 7

***2. Market Landscape                             

                **2.1 Market ecosystem             

                                *Exhibit 07:  Parent market

                                *Exhibit 08:  Market characteristics

                **2.2 Value chain analysis           

                                *Exhibit 09:  Value chain analysis: Packaged foods and meat

                                *2.2.1 Inputs

                                *2.2.2 Inbound logistics

                                *2.2.3 Primary processing

                                *2.2.4 Secondary and tertiary processing

                                *2.2.5 Outbound logistics

                                *2.2.6 Marketing and sales

                                *2.2.7 Services

***3. Market Sizing                       

                **3.1 Market definition

                                *Exhibit 10:  Offerings of vendors included in the market definition

                **3.2 Market segment analysis 

                                *Exhibit 11:  Market segments

                **3.3 Market size 2021 

                **3.4 Market outlook: Forecast for 2021 - 2026 

                                *3.4.1 Estimating growth rates for emerging and high-growth markets

                                *3.4.2 Estimating growth rates for mature markets

                                *Exhibit 12:  Global - Market size and forecast 2021 - 2026 ($ million)

                                *Exhibit 13:  Global market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                          

                **4.1 Five Forces Summary        

                                *Exhibit 14:  Five forces analysis 2021 & 2026

                **4.2 Bargaining power of buyers           

                                *Exhibit 15: Bargaining power of buyers

                **4.3 Bargaining power of suppliers       

                                *Exhibit 16: Bargaining power of suppliers

                **4.4 Threat of new entrants    

                                *Exhibit 17: Threat of new entrants

                **4.5 Threat of substitutes         

                                *Exhibit 18: Threat of substitutes

                **4.6 Threat of rivalry   

                                *Exhibit 19: Threat of rivalry

                **4.7 Market condition

                                *Exhibit 20:  Market condition - Five forces 2021

***5 Market Segmentation by Distribution channel                       

                **5.1 Market segments

                                *Exhibit 21:  Distribution channel - Market share 2021-2026 (%)

                **5.2 Comparison by Distribution channel           

                                *Exhibit 22:  Comparison by Distribution channel

                **5.3 Offline - Market size and forecast 2021-2026           

                                *Exhibit 23:  Offline - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 24:  Offline - Year-over-year growth 2021-2026 (%)

                **5.4 Online - Market size and forecast 2021-2026            

                                *Exhibit 25:  Online - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 26:  Online - Year-over-year growth 2021-2026 (%)

                **5.5 Market opportunity by Distribution channel            

                                *Exhibit 27:  Market opportunity by Distribution channel

***6. Customer landscape                         

                **6.1 Overview

                                *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                *Exhibit 28: ?Customer landscape?

***7. Geographic Landscape                     

                **7.1 Geographic segmentation

                                *Exhibit 29:  Market share by geography 2021-2026 (%)

                **7.2 Geographic comparison   

                                *Exhibit 30: Geographic comparison

                **7.3 South Africa - Market size and forecast 2021-2026

                                *Exhibit 31:  South Africa - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 32:  South Africa - Year-over-year growth 2021-2026 (%)

                **7.4 UAE - Market size and forecast 2021-2026

                                *Exhibit 33:  UAE - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 34:  UAE - Year-over-year growth 2021-2026 (%)

                **7.5 Saudi Arabia - Market size and forecast 2021-2026                

                                *Exhibit 35:  Saudi Arabia - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 36:  Saudi Arabia - Year-over-year growth 2021-2026 (%)

                **7.6 Rest of MEA - Market size and forecast 2021-2026

                                *Exhibit 37:  Rest of MEA - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 38:  Rest of MEA - Year-over-year growth 2021-2026 (%)

                **7.7 Market opportunity by geography

                                *Exhibit 39: Market opportunity by geography

***8. Drivers, Challenges, and Trends                   

                **8.1 Market drivers     

                                *8.1.1 Growing demand for gluten-free food products

                                *8.1.2 Increasing awareness about health benefits of free-from food

                                *8.1.3 Increasing gluten-free food in restaurant menus

                **8.2 Market challenges              

                                *8.2.1 High price of free-from food products

                                *8.2.2 Cross-contamination of gluten-free food products

                                *8.2.3 Stringent regulations in the free-from food market

 

                                *Exhibit 40:  Impact of drivers and challenges

                **8.3 Market trends      

                                *8.3.1 Growing influence of online retailing

                                *8.3.2 Product premiumization 

                                *8.3.3 Growing demand for organic gluten-free food products

***9. Vendor Landscape                             

                **9.1 Overview

                                *Exhibit 41: Vendor landscape

                                *The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                **9.2 Landscape disruption        

                                *Exhibit 42: ?Landscape disruption?

                                *Exhibit 43: Industry risks

***10. Vendor Analysis               

                **10.1 Vendors covered              

                                *Exhibit 44: Vendors covered

                **10.2 Market positioning of vendors    

                                *Exhibit 45: ?Market positioning of vendors?

                *10.3 Dr. Schar AG Spa

                                *Exhibit 46:  Dr. Schar AG Spa - Overview

                                *Exhibit 47:  Dr. Schar AG Spa - Product and service

                                *Exhibit 48:  Dr. Schar AG Spa - Key offerings

                **10.4 General Mills Inc.              

                                *Exhibit 49:  General Mills Inc. - Overview

                                *Exhibit 50:  General Mills Inc. - Business segments

                                *Exhibit 51:  General Mills Inc. - Key offerings

                                *Exhibit 52:  General Mills Inc. - Segment focus

                **10.5 Hunter Foods LLC              

                                *Exhibit 53:  Hunter Foods LLC - Overview

                                *Exhibit 54:  Hunter Foods LLC - Product and service

                                *Exhibit 55:  Hunter Foods LLC - Key offerings

                **10.6 Kellogg Co.          

                                *Exhibit 56:  Kellogg Co. - Overview

                                *Exhibit 57:  Kellogg Co. - Business segments

                                *Exhibit 58:  Kellogg Co. - Key offerings

                                *Exhibit 59:  Kellogg Co. - Segment focus

                **10.7 Nestle SA             

                                *Exhibit 60:  Nestle SA - Overview

                                *Exhibit 61:  Nestle SA - Business segments

                                *Exhibit 62:  Nestle SA - Key offerings

                                *Exhibit 63:  Nestle SA - Segment focus

                **10.8 Orgran  

                                *Exhibit 64:  Orgran - Overview

                                *Exhibit 65:  Orgran - Product and service

                                *Exhibit 66:  Orgran - Key offerings

                **10.9 Sofina SA             

                                *Exhibit 67:  Sofina SA - Overview

                                *Exhibit 68:  Sofina SA - Product and service

                                *Exhibit 69:  Sofina SA - Key offerings

                **10.10 The Hain Celestial Group Inc.    

                                *Exhibit 70:  The Hain Celestial Group Inc. - Overview

                                *Exhibit 71:  The Hain Celestial Group Inc. - Business segments

                                *Exhibit 72:  The Hain Celestial Group Inc. - Key offerings

                                *Exhibit 73:  The Hain Celestial Group Inc. - Segment focus

                **10.11 Unilever PLC    

                                *Exhibit 74:  Unilever PLC - Overview

                                *Exhibit 75:  Unilever PLC - Business segments

                                *Exhibit 76:  Unilever PLC - Key offerings

                                *Exhibit 77:  Unilever PLC - Segment focus

                **10.12 Upfield Group BV           

                                *Exhibit 78:  Upfield Group BV - Overview

                                *Exhibit 79:  Upfield Group BV - Product and service

                                *Exhibit 80:  Upfield Group BV - Key offerings

***11. Appendix                            

                **11.1 Scope of the report         

                                *11.1.1 ????Market definition

                                *11.1.2 ????Objectives

                                *Notes and caveats

                **11.2 Currency conversion rates for US$            

                                *Exhibit 81: ?Currency conversion rates for US$?

                **11.3 Research Methodology 

                                *Exhibit 82: ?Research Methodology

                                *Exhibit 83: ??Validation techniques employed for market sizing?

                                *Exhibit 84: ??Information sources

                **11.4 List of abbreviations        

                                *Exhibit 85: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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