Freezer-on-Bottom Refrigerators - Global Market Research 2015-2019

Market outlook of freezer-on-bottom refrigerators

Freezer-on-bottom refrigerators offer more space and adapt quickly in storing large items. As the condenser is placed near to the ground, temperatures are even cooler than top mounted refrigerators. Urbanization and the changing consumer lifestyle toward new technology in home appliances are driving the growth of the global market. Technavio’s market research analyst predicts the freezer-on-bottom refrigerator market to grow at a rate of around 7% during the forecast period.

The shift to digital channels for sales is anticipated to contribute to the market growth during the forecast period. Changes in shopping patterns and decreasing profit margins are driving the adopting of this trend by retailers. Leading vendors such as Home Depot and Lowe's have transitioned their business to online channels. Home Depot witnessed an increase in its e-commerce revenues by nearly 50% after this transition to a digital channel.

Competitive landscape and key vendors

The market is fragmented due to the presence of international and regional vendors. International providers are expected to grow inorganically due to mergers and acquisitions during the forecast period. The research report predicts that fast-developing regions such as APAC, Africa, and Latin America would provide ample opportunities for the growth of international vendors.

The leading vendors in the market are –

• Electrolux
• GE
• Haier
• LG
• Samsung
• Whirlpool

Other vendors in the market include Arcelik, BSH Bosch und Siemens Hausgeräte, Gorenje, LEC, Miele, Panasonic, Sub-Zero, Toshiba, Viking, and V-Zug.

Product segmentation and analysis of the freezer-on-bottom refrigerator market

• Two-door
• French-door
• Multi-door

The two-door segment dominated the market during 2014 and is expected to reach USD 5 billion by the end of 2019. However, this research report predicts that this sector will lose its market share to the French-door segment by the end of forecast period. Whirlpool is the global leader in this market with brands such as Maytag, Jenn-Air, Amana, and KitchenAid emerging as the most popular brands for freezer-on-bottom refrigerators in the US.

Geographical segmentation and analysis of the freezer-on-bottom refrigerator market

• APAC
• Europe
• North America
• ROW

North America accounted for the largest market share during 2014 and is expected to grow steadily at a rate of 6% during the forecast period. The demand for French-door freezer-on-bottom refrigerators is driving the growth of this region. With the recovery of the US economy, there has been a rising demand for major consumer appliances such as refrigerators, washing machines, and dishwashers.

Key questions answered in the report include

• What will the market size and the growth rate be in 2019?
• What are the key factors driving the global freezer-on-bottom refrigerator market?
• What are the key market trends impacting the growth of the freezer-on-bottom refrigerator market?
• What are the challenges to market growth?
• Who are the key vendors in the freezer-on-bottom refrigerator market?
• What are the market opportunities and threats faced by the vendors in the freezer-on-bottom refrigerator market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW?
• What are the key outcomes of the five forces analysis of the global freezer-on-bottom refrigerator market?

Technavio also offers customization on reports based on specific client requirement.

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