Fresh Cranberries Market by Distribution Channel, Type and Geography - Forecast and Analysis 2023-2027

Published: Sep 2023 Pages: 147 SKU: IRTNTR40039

Fresh Cranberries Market 2023-2027

The fresh cranberries market size is projected to increase by USD 9.91 million and the market size is estimated to grow at a CAGR of 4.58% between 2022 and 2027. This fresh cranberries market report extensively covers market segmentation by distribution channel (offline and online), type (inorganic and organic), and geography (North America, Europe, APAC, South America, and Middle East and Africa). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

One of the key factors driving the fresh cranberries market growth is the growth of organized retail. The main factor that is fuelling the growth of organized retail is the rapid expansion of supermarkets, hypermarkets, and specialty stores.  Some of the prominent retail stores including Walmart Inc. (Walmart) and Tesco PLC (Tesco)  are rapidly expanding their retail stores regionally and globally to increase their market share. For example, in July 2020, Walmart Canada announced its investment to improve its in-store and online shopping experiences and upgrade its distribution. Furthermore, there is a potential opportunity for organized retail in developing economies due to factors such as increasing disposable income of people, rapidly increasing consumer spending, and the growth of the population. Hence, such factors are positively impacting the market which, in turn, will drive the market growth during the forecast period.

Fresh Cranberries Market: Overview

The Fresh Cranberries Market shows an accelerated CAGR during the forecast period.

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Trends

A key factor shaping the fresh cranberries market growth is the rising popularity of private-label fresh cranberries. The private labeling of fresh cranberries is a primary trend in the global fresh cranberries market. Several prominent retailers globally are launching their own brands of fresh fruit products, such as fresh cranberries, due to the growing demand for fresh fruits from consumers. 

For example, Tesco sells its own private-label fresh cranberries under the Tesco Cranberries 300G name. The main advantage of private labeling of fresh cranberries is that it significantly decreases the purchasing cost of consumers which is positively impacting the market. Hence, such factors are expected to drive market growth during the forecast period.

Challenge 

Rising demand for dried cranberries is one of the key challenges hindering the fresh cranberries market growth. There is an increase in demand for dried cranberries due to factors such as increasing awareness about the nutritional benefits of the consumption of dried fruits, such as dried cranberries. Some of the main types of dried cranberries which has a strong demand include dried fruits in the form of snacks and cereals.

Moreover, there is an increasing demand for processed and dried fruits, such as dried cranberries from food manufacturing companies, such as confectionery manufacturers, bakeries, and dairy companies in order to manufacture their products. Furthermore, dried cranberries are mostly consumed as snacks due to their better preservation properties than fresh cranberries. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.

Fresh Cranberries Market Segmentation by Type

The increasing demand for the inorganic segment will increase the market growth during the forecast period. Cranberry crops are mostly in the specialty crops segment and are grown using pesticides. Inorganic cranberries are subjected to a pesticide-intensive process to prevent infestation by insects and the growth of fungus.  These inorganic crops are prone to infestation by insects and fungal attacks on crops as these are grown for a  long period of time and are harvested only once a year. Several farmers use different types of herbicides and pesticides to boost the production of cranberry crops during harvest. Another significant issue for cranberry growers is the growth of weeds and grasses in cranberry bogs. As a result, the growers utilize the chemicals including aminothiazole, which is a chlorophyll inhibitor used to clear bog grasses and weeds. Despite these, issues, factors such as the high demand for inorganically grown fresh cranberries and their easy availability and lower cost can fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Fresh Cranberries Market Segmentation by Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period.  Some of the key sources of offline distribution channels where consumers can buy fresh fruits, including cranberries include traditional brick-and-mortar retail outlets, farmers' markets, and specialty stores. Several supermarkets, grocery chains, and local markets have a dedicated section for fresh fruits, which offers consumers a variety of fresh fruits, such as organic and inorganic varieties. For instance, Walmart Inc. offers a wide range of organic fruits, such as fresh cranberries. 

The offline segment was the largest segment and was valued at USD 24.25 million in 2017.

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Some of the different types of organic fresh produce comprise organic bananas, fresh organic strawberries, organic red seedless grapes, and others. Additionally, there is an increasing preference for these outlets as they cater to the demand for healthier and sustainably produced food options. In addition, there is a significant purchase from farmer's markets as they offer a direct link between local farmers and consumers. Furthermore, it enables shoppers to purchase fresh fruits, vegetables, and other products directly from farmers, creating a sense of community and supporting local economies. Moreover, it allows consumers to inspect and physically assess the quality of fresh fruits, including cranberries, before making a purchase which fuels the adoption of this segment. Hence, such factors are expected to fuel the adoption of this segment which in turn will drive the market growth during the forecast period.

Key Regions for the Fresh Cranberries Market 

North America is estimated to contribute 45% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries that are significantly contributing to the market growth is the US. The main factor that significantly contributes to the fresh cranberries market growth in North America is the he presence of major market players. For instance, Ocean Spray is one of the prominent market players which represents 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, and Washington, and is one of the largest exporters of fresh cranberries.

Some of the main factors that fuel the growth of the fresh cranberries market in North America are the favorable weather conditions and the growth of the retail sector. Furthermore, there is an increasing demand for cranberries to produce juices and beverages in North America due to the health benefits of consuming fresh cranberries. Hence, such factors are driving the market growth during the forecast period.

In 2020, during the COVID-19 pandemic, the growth of the global fresh cranberries market witnessed a significant slowdown in cancelations of cranberry farm tours and cranberry festivals in 2020 due to lockdowns in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of agricultural operations. Such factors are expected to drive the market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering -  Canneberge Quebec Inc: The company offers Fresh Quebec cranberries that are slightly tart berries with a unique taste.
  • Key Offering - Cape Blanco Cranberries Inc: The company offers vine ripened cranberries and bulk frozen cranberries.
  • Key Offering - Cape Cod Select: The company offers whole fresh and frozen cranberries that are triple sorted.

The fresh cranberries market report also includes detailed analyses of the competitive landscape of the market and information about 13 market companies, including:

  • Decas Cranberry Products Inc.
  • Fresh Meadows Cranberries
  • Habelman Bros. Co.
  • Ocean Spray Cranberries Inc.
  • Seaview Cranberries Inc.
  • Fruit dOr
  • Honestly Cranberry
  • Meduri Farms Inc.
  • Michigan Cranberry Co.
  • Wetherby Cranberry Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The fresh cranberries market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Type Outlook (USD Million, 2017 - 2027)
    • Inorganic
    • Organic
  • Geography Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Fresh Cranberries Market Scope

Report Coverage

Details

Page number

147

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.58%

Market growth 2023-2027

USD 9.91 million

Market structure

Concentrated

YoY growth 2022-2023(%)

4.38

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 45%

Key countries

US, Canada, China, Germany, and the UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Canneberge Quebec Inc., Cape Blanco Cranberries Inc., Cape Cod Select, Decas Cranberry Products Inc., Fresh Meadows Cranberries, Habelman Bros. Co., Ocean Spray Cranberries Inc., Seaview Cranberries Inc., Fruit dOr, Honestly Cranberry, Meduri Farms Inc., Michigan Cranberry Co., and Wetherby Cranberry Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Fresh Cranberries Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the fresh cranberries market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of fresh cranberries market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global fresh cranberries market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global fresh cranberries market 2017 - 2021 ($ million)
    • 4.2 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 46: Chart on Comparison by Type
      • Exhibit 47: Data Table on Comparison by Type
    • 7.3 Inorganic - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Inorganic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Inorganic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Inorganic - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Inorganic - Year-over-year growth 2022-2027 (%)
    • 7.4 Organic - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Organic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Organic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Organic - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Organic - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 56: Market opportunity by Type ($ million)
      • Exhibit 57: Data Table on Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Canada - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Canneberge Quebec Inc.
              • Exhibit 111: Canneberge Quebec Inc. - Overview
              • Exhibit 112: Canneberge Quebec Inc. - Product / Service
              • Exhibit 113: Canneberge Quebec Inc. - Key offerings
            • 12.4 Cape Blanco Cranberries Inc.
              • Exhibit 114: Cape Blanco Cranberries Inc. - Overview
              • Exhibit 115: Cape Blanco Cranberries Inc. - Product / Service
              • Exhibit 116: Cape Blanco Cranberries Inc. - Key offerings
            • 12.5 Cape Cod Select
              • Exhibit 117: Cape Cod Select - Overview
              • Exhibit 118: Cape Cod Select - Product / Service
              • Exhibit 119: Cape Cod Select - Key offerings
            • 12.6 Decas Cranberry Products Inc.
              • Exhibit 120: Decas Cranberry Products Inc. - Overview
              • Exhibit 121: Decas Cranberry Products Inc. - Product / Service
              • Exhibit 122: Decas Cranberry Products Inc. - Key offerings
            • 12.7 Fresh Meadows Cranberries
              • Exhibit 123: Fresh Meadows Cranberries - Overview
              • Exhibit 124: Fresh Meadows Cranberries - Product / Service
              • Exhibit 125: Fresh Meadows Cranberries - Key offerings
            • 12.8 Fruit dOr
              • Exhibit 126: Fruit dOr - Overview
              • Exhibit 127: Fruit dOr - Product / Service
              • Exhibit 128: Fruit dOr - Key offerings
            • 12.9 Habelman Bros. Co.
              • Exhibit 129: Habelman Bros. Co. - Overview
              • Exhibit 130: Habelman Bros. Co. - Product / Service
              • Exhibit 131: Habelman Bros. Co. - Key offerings
            • 12.10 Honestly Cranberry
              • Exhibit 132: Honestly Cranberry - Overview
              • Exhibit 133: Honestly Cranberry - Product / Service
              • Exhibit 134: Honestly Cranberry - Key offerings
            • 12.11 Meduri Farms Inc.
              • Exhibit 135: Meduri Farms Inc. - Overview
              • Exhibit 136: Meduri Farms Inc. - Product / Service
              • Exhibit 137: Meduri Farms Inc. - Key offerings
            • 12.12 Michigan Cranberry Co.
              • Exhibit 138: Michigan Cranberry Co. - Overview
              • Exhibit 139: Michigan Cranberry Co. - Product / Service
              • Exhibit 140: Michigan Cranberry Co. - Key offerings
            • 12.13 Ocean Spray Cranberries Inc.
              • Exhibit 141: Ocean Spray Cranberries Inc. - Overview
              • Exhibit 142: Ocean Spray Cranberries Inc. - Product / Service
              • Exhibit 143: Ocean Spray Cranberries Inc. - Key offerings
            • 12.14 Seaview Cranberries Inc.
              • Exhibit 144: Seaview Cranberries Inc. - Overview
              • Exhibit 145: Seaview Cranberries Inc. - Product / Service
              • Exhibit 146: Seaview Cranberries Inc. - Key offerings
            • 12.15 Wetherby Cranberry Co.
              • Exhibit 147: Wetherby Cranberry Co. - Overview
              • Exhibit 148: Wetherby Cranberry Co. - Product / Service
              • Exhibit 149: Wetherby Cranberry Co. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 150: Inclusions checklist
                • Exhibit 151: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 152: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 153: Research methodology
                • Exhibit 154: Validation techniques employed for market sizing
                • Exhibit 155: Information sources
              • 13.5 List of abbreviations
                • Exhibit 156: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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