Fresh Food Packaging Market in Europe 2017-2021

Overview of the fresh food packaging market in Europe

Research analysis on the fresh food packaging market in Europe identifies that the growing demand for innovative packaging solutions will be one of the major factors that will have a positive impact on the growth of the market. The emergence of innovative technologies such as the modified atmosphere packaging (MAP) solution is used to prevent the oxidation of fats and oils by maintaining an optimum level of required oxygen for different food products. MAP increases the shelf life of food items by preventing the growth of microbes and slowing down the degradation of the product quality. For instance, MAP helps to maintain the optimum oxygen level of 2% to 6% for food products such as fruits and vegetables inside the packaging. Technavio's market research analysts predict that this market will grow at a CAGR of close to 3% by 2021.

The increasing adoption of pouch packaging is one of the key trends that will gain traction in the fresh food packaging market in Europe. Manufacturers are increasingly developing pouch packaging products because these packaging materials ensure the safety of the food product and save cost. Furthermore, its cost-effectiveness and convenience are also driving the demand for pouch packaging in the European fresh food packaging market.

Competitive landscape and key vendors

The fresh food packaging market in Europe is characterized by the presence of both domestic and international vendors. These vendors are increasingly competing against each other based on factors such as product features, quality, performance, cost, and supply chain management.

Key vendors in this market are -

• Amcor
• Bemis Company
• Graphic Packaging International
• Sealed Air
• Smurfit Kappa Group

Other prominent vendors in the market include Anchor Packaging, BALL, Berry Plastics Group, COVERIS, Interflex Group, International Paper, Leucadia National, LINPAC Packaging, Pactiv, Reynolds, Sonoco Products Company, and WestRock Company.

Segmentation by product and analysis of the fresh food packaging market in Europe

• Flexible plastics
• Rigid plastics
• Paper and paperboard

The flexible packaging segment includes films, pouches, sheets, and bags. Flexible plastics packaging materials such as ethylene vinyl alcohol (EVOH) are widely used in food packaging because they act as an oxygen barrier in fresh food packaging. The segment will continue to grow during the estimated period because it provides a variety of options for flexible packaging companies and is compatible with the storage conditions of enclosed products.

Growth drivers, challenges, and upcoming trends: Single-serve or small sized packs

Manufacturers are offering more diversified and customized pack size and small sized packages due to the growing demand for single-person households in Europe. The trend will gain traction in the market during the coming years due to the initiatives from the government to keep a check on the sugar consumption and obesity.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the fresh food packaging market in Europe. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the fresh food packaging market in Europe?
• What are the key market trends impacting the growth of the fresh food packaging market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the fresh food packaging market in Europe?
• What are the market opportunities and threats faced by the vendors in the fresh food packaging market in Europe?
• What are the trending factors influencing the market shares of Europe?
• What are the key outcomes of the five forces analysis of the fresh food packaging market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Fresh foods need to be preserved properly in order to reach customers through retail shelves. Packaging plays a vital role in preserving the nutrition and freshness of the food. Materials like cups, cans, sachets, bottles, and tubs are used in the packaging of fresh food. The upcoming research report on the fresh food packaging market in Europe offers insights into the key trends and emerging drivers influencing the growth of the transportation and logistics industry. Our market research reports for the transportation and logistics industry also follow a strict data collection methodology and offer an analysis of fast growing market segments like packaging.

Technavio gathers business intelligence data on key parameters such as revenue, pricing, distribution, products, competition, and technology by conducting exhaustive primary and secondary research. Qualitative and quantitative research methodologies like vendor analysis, trends and driver analysis, and market size and market growth assessment are also used to forecast the growth prospects of the market accurately.

The report on fresh food packaging market in Europe also presents an overview of the level of competition in the market by covering vendors such as Amcor, Bemis, Printpack, and Sealed Air. The report covers geographic regions such as Western and Eastern Europe to give a complete overview of those geographic segments. Research analysts at Technavio predict the future growth of this market attributing to the trend of smart packaging, edible packaging, and micro packaging.

The upcoming industry research report on the fresh food packaging market in Europe also accurately maps the total market size, growth rate, technological advancements, as well as the constraints that the packaging sector currently experiences. The report also covers related sectors from transportation and logistics industry such as logistics and warehouse and storage.

Our market research methodology for the fresh food packaging market in Europe

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.