US - Fresh Pet Food Market by Distribution Channel, Product, and Type - Forecast and Analysis 2024-2028
| Published: Jan 2024 | Pages: 143 | SKU: IRTNTR70126 |
US - Fresh Pet Food Market 2024-2028
The US - fresh pet food market size is projected to increase by USD 1,233.81 million, at a CAGR of 29.91% between 2023 and 2028
Online retailers serve as a thriving distribution avenue for fresh pet foods in the US, contributing to the market's impressive growth rate. The online availability of fresh pet foods presents numerous benefits to consumers, including convenience, an extensive product variety, enhanced control over purchases, seamless price comparison, time efficiency, and informed decision-making based on customer reviews. Many market players, with a focus on global markets, provide their fresh pet food offerings through their dedicated online portals, emphasizing added consumer benefits. This cost-effective approach within online distribution channels is anticipated to propel market growth, aligning with global trends and consumption forecasts during the forecast period.
Market: Overview
The market shows an Accelerated CAGR during the forecast period.
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Market Growth Analysis Driver
New product launches by companies is the key factor driving market growth. The US - fresh pet food market players are trying to attract more consumers by introducing new variants of fresh pet foods. New product launches help vendors enhance the sales of their products and increase their market share. For instance, in March 2022, Petco Health and Wellness Company, Inc., in partnership with JustFoodForDogs LLC, announced to launch new fresh and frozen food line for dogs.
Similarly, in November 2021, Tiki Pets, a brand of Whitebridge Pet Brands LLC, announced the launch of its new line of hydrating toppers for dry cat food called Tiki Cat Complements. This wet cat food supplement with a high protein content is created with chicken broth and may be given to cats as a treat or an additional source of fluid in their diet. Hence, the introduction of new products helps in increasing the sales of fresh pet foods, which will boost the growth of the market during the forecast period.
Market Growth and Trends
Increasing focus on promoting fresh pet foods in the US is the primary trend shaping market growth. Pet food products with fresh ingredients and a limited amount of processing are gaining popularity among pet owners. Therefore, aligning with market trends and analysis to increase sales, fresh pet food retailers and fresh pet food market players are trying to develop new strategies. They are also trying to provide added benefits to customers through cost-saving options. For instance, in August 2022, NomNomNow Inc. announced its new discount plan for fresh pet foods. The company offers a 50% discount for new subscribers.
Moreover, customers need to make a profile for their pet, provide information about the weight of their pet, and select from the list of recipes. They can have the tailored meal plan delivered to their door twice a week. The pricing of these fresh pet foods depends on the size of the pet. Also, customers can avail of discount coupons through online retail stores. Thus, such factors will fuel the sales of fresh pet foods, which, in turn, will boost the growth of the market during the forecast period.
Market Challenge
Lower shelf life compared with processed pet foods is a challenge that affects market growth. Fresh pet foods undergo fewer processing activities than processed pet foods, making their storage life much lower compared with processed pet foods. The level of convenience offered by processed pet foods is higher compared with that of fresh processed foods. Some of the common methods of processing pet foods are chemical processing, drying, canning, and fermentation. Processed pet foods are also available in ready-to-cook and ready-to-eat forms. This helps pet owners minimize the time of preparation of pet foods.
Additionally, many market players in processed pet foods are focusing on expanding their product lines by launching new products. Such offerings by market players in the processed pet food segment are expected to increase their demand. Pet owners who depend on fresh pet products need to make frequent purchases as the shelf life of fresh food items is comparatively less. Therefore, the lower shelf life of fresh pet foods in comparison to processed pet foods is expected to impede market growth during the forecast period.
Market Segmentation by Product
Due to the rising adoption of pets in the US, there is a growing adoption of the dog food segment which in turn is significantly driving the US - fresh pet food market. Factors such as dogs are known to reduce anxiety, stress, and depression; ease loneliness; improve cardiovascular health; and encourage exercise are making it the preferred pet variant across the US. Also, parents across the country prefer dogs as pets to make their children responsible and enable them to learn to share and care. Some of the main pet dog breeds in the US are Labrador Retriever, German Shepherd, Golden Retriever, French Bulldog, and Beagle. Another significant reason is the increasing number of recalls of processed dog food products leading to the rising dog adoption in the country. Thus, such factors are expected to drive market growth during the forecast period.
Market Segmentation by Distribution Channel
The market share growth by the offline segment will be significant during the forecast period. The offline segment mainly comprises supermarkets and hypermarkets; pet specialty stores, pet clubs, vet clinics; and convenience stores. Supermarkets and hypermarkets are the key distribution channels in the offline segments with the highest number of sales of pet food products. Some of the popular companies include Target Corp. (Target), Walmart, Meijer Inc. (Meijer), Whole Foods Market Inc. (Whole Foods Market), and The Kroger Co. (Kroger).
The offline segment was valued at USD 143.85 million in 2018.
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Additionally, one of the major factors for the high market share of supermarkets and hypermarkets is that they offer a wide collection of fresh pet foods from different brands and provide pet owners with a convenient option to select the required fresh pet food from various brands. Hence such factors are expected to drive the growth of the offline segment which in turn will drive the growth of the US - fresh pet foods market during the forecast period.
Company Overview
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
- Key Offering- Artemis Pet Food Co: The company offers pet food that helps to ensure all pets have the chance to access precisely balanced nutrition which keeps them healthy and fit.
- Key Offering- Carnivore Meat Co. LLC: The company offers pet food such as Turkey dog food, rabbit cat food, and chicken dog food, that comprises positive nutrients, like whole grain, fiber and iron, and reducing limiters, like sodium and sugar.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
A Pup Above, Cooking4Canines, Darwins Natural Pet Products, Freshpet Inc., JustFoodForDogs LLC, My Perfect Pet Food Inc., Nestle SA, NomNomNow Inc., Ollie, Pauls Custom Pet Food LLC, Pet Plate, Pet Honesty, Primal Pet Foods Inc., Raised Right Pets LP, Spot and Tango, The Farmers Dog Inc., The Honest Kitchen, and Rabbit Hole Hay Inc.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Segment Overview
The market research and growth report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
- Distribution Channel Outlook
- Offline
- Online
- Product Outlook
- Dog food
- Cat food
- Others
- Type Outlook
- Fish
- Meat
- Vegetable
- Others
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US Fresh Pet Food MarketScope |
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Report Coverage |
Details |
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Page number |
143 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 29.91% |
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Market Growth 2024-2028 |
USD 1,233.81 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
28.12 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A Pup Above, Artemis Pet Food Co., Carnivore Meat Co. LLC, Cooking4Canines, Darwins Natural Pet Products, Freshpet Inc., JustFoodForDogs LLC, My Perfect Pet Food Inc., Nestle SA, NomNomNow Inc., Ollie, Pauls Custom Pet Food LLC, Pet Plate, Pet Honesty, Primal Pet Foods Inc., Raised Right Pets LP, Spot and Tango, The Farmers Dog Inc., The Honest Kitchen, and Rabbit Hole Hay Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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What are the Key Data Covered in this US Fresh Pet Food Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2024 and 2028
- Precise estimation of the market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market industry across US
- A thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 11: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Fresh pet food market in US 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on fresh pet food market in US 2018 - 2022 ($ million)
- 4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
- 4.3 Product Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ million)
- 4.4 Type Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)
- 6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast 2023-2028
- Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)
- 6.4 Online - Market size and forecast 2023-2028
- Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ million)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Product
- 7.1 Market segments
- Exhibit 41: Chart on Product - Market share 2023-2028 (%)
- Exhibit 42: Data Table on Product - Market share 2023-2028 (%)
- 7.2 Comparison by Product
- Exhibit 43: Chart on Comparison by Product
- Exhibit 44: Data Table on Comparison by Product
- 7.3 Dog food - Market size and forecast 2023-2028
- Exhibit 45: Chart on Dog food - Market size and forecast 2023-2028 ($ million)
- Exhibit 46: Data Table on Dog food - Market size and forecast 2023-2028 ($ million)
- Exhibit 47: Chart on Dog food - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Dog food - Year-over-year growth 2023-2028 (%)
- 7.4 Cat food - Market size and forecast 2023-2028
- Exhibit 49: Chart on Cat food - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Data Table on Cat food - Market size and forecast 2023-2028 ($ million)
- Exhibit 51: Chart on Cat food - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Cat food - Year-over-year growth 2023-2028 (%)
- 7.5 Others - Market size and forecast 2023-2028
- Exhibit 53: Chart on Others - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Exhibit 55: Chart on Others - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Others - Year-over-year growth 2023-2028 (%)
- 7.6 Market opportunity by Product
- Exhibit 57: Market opportunity by Product ($ million)
- Exhibit 58: Data Table on Market opportunity by Product ($ million)
8 Market Segmentation by Type
- 8.1 Market segments
- Exhibit 59: Chart on Type - Market share 2023-2028 (%)
- Exhibit 60: Data Table on Type - Market share 2023-2028 (%)
- 8.2 Comparison by Type
- Exhibit 61: Chart on Comparison by Type
- Exhibit 62: Data Table on Comparison by Type
- 8.3 Fish - Market size and forecast 2023-2028
- Exhibit 63: Chart on Fish - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on Fish - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on Fish - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Fish - Year-over-year growth 2023-2028 (%)
- 8.4 Meat - Market size and forecast 2023-2028
- Exhibit 67: Chart on Meat - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on Meat - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on Meat - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Meat - Year-over-year growth 2023-2028 (%)
- 8.5 Vegetable - Market size and forecast 2023-2028
- Exhibit 71: Chart on Vegetable - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on Vegetable - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on Vegetable - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Vegetable - Year-over-year growth 2023-2028 (%)
- 8.6 Others - Market size and forecast 2023-2028
- Exhibit 75: Chart on Others - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on Others - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on Others - Year-over-year growth 2023-2028 (%)
- 8.7 Market opportunity by Type
- Exhibit 79: Market opportunity by Type ($ million)
- Exhibit 80: Data Table on Market opportunity by Type ($ million)
9 Customer Landscape
- 9.1 Customer landscape overview
- Exhibit 81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 82: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 83: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 84: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 85: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 86: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 87: Matrix on vendor position and classification
- 12.3 Artemis Pet Food Co.
- Exhibit 88: Artemis Pet Food Co. - Overview
- Exhibit 89: Artemis Pet Food Co. - Product / Service
- Exhibit 90: Artemis Pet Food Co. - Key offerings
- 12.4 Carnivore Meat Co. LLC
- Exhibit 91: Carnivore Meat Co. LLC - Overview
- Exhibit 92: Carnivore Meat Co. LLC - Product / Service
- Exhibit 93: Carnivore Meat Co. LLC - Key offerings
- 12.5 Cooking4Canines
- Exhibit 94: Cooking4Canines - Overview
- Exhibit 95: Cooking4Canines - Product / Service
- Exhibit 96: Cooking4Canines - Key offerings
- 12.6 Darwins Natural Pet Products
- Exhibit 97: Darwins Natural Pet Products - Overview
- Exhibit 98: Darwins Natural Pet Products - Product / Service
- Exhibit 99: Darwins Natural Pet Products - Key offerings
- 12.7 Freshpet Inc.
- Exhibit 100: Freshpet Inc. - Overview
- Exhibit 101: Freshpet Inc. - Product / Service
- Exhibit 102: Freshpet Inc. - Key offerings
- 12.8 JustFoodForDogs LLC
- Exhibit 103: JustFoodForDogs LLC - Overview
- Exhibit 104: JustFoodForDogs LLC - Product / Service
- Exhibit 105: JustFoodForDogs LLC - Key offerings
- 12.9 My Perfect Pet Food Inc.
- Exhibit 106: My Perfect Pet Food Inc. - Overview
- Exhibit 107: My Perfect Pet Food Inc. - Product / Service
- Exhibit 108: My Perfect Pet Food Inc. - Key offerings
- 12.10 Nestle SA
- Exhibit 109: Nestle SA - Overview
- Exhibit 110: Nestle SA - Business segments
- Exhibit 111: Nestle SA - Key news
- Exhibit 112: Nestle SA - Key offerings
- Exhibit 113: Nestle SA - Segment focus
- 12.11 NomNomNow Inc.
- Exhibit 114: NomNomNow Inc. - Overview
- Exhibit 115: NomNomNow Inc. - Product / Service
- Exhibit 116: NomNomNow Inc. - Key offerings
- 12.12 Ollie
- Exhibit 117: Ollie - Overview
- Exhibit 118: Ollie - Product / Service
- Exhibit 119: Ollie - Key offerings
- 12.13 Pauls Custom Pet Food LLC
- Exhibit 120: Pauls Custom Pet Food LLC - Overview
- Exhibit 121: Pauls Custom Pet Food LLC - Product / Service
- Exhibit 122: Pauls Custom Pet Food LLC - Key offerings
- 12.14 Primal Pet Foods Inc.
- Exhibit 123: Primal Pet Foods Inc. - Overview
- Exhibit 124: Primal Pet Foods Inc. - Product / Service
- Exhibit 125: Primal Pet Foods Inc. - Key offerings
- 12.15 Rabbit Hole Hay Inc.
- Exhibit 126: Rabbit Hole Hay Inc. - Overview
- Exhibit 127: Rabbit Hole Hay Inc. - Product / Service
- Exhibit 128: Rabbit Hole Hay Inc. - Key offerings
- 12.16 The Farmers Dog Inc.
- Exhibit 129: The Farmers Dog Inc. - Overview
- Exhibit 130: The Farmers Dog Inc. - Product / Service
- Exhibit 131: The Farmers Dog Inc. - Key offerings
- 12.17 The Honest Kitchen
- Exhibit 132: The Honest Kitchen - Overview
- Exhibit 133: The Honest Kitchen - Product / Service
- Exhibit 134: The Honest Kitchen - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 135: Inclusions checklist
- Exhibit 136: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 137: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 138: Research methodology
- Exhibit 139: Validation techniques employed for market sizing
- Exhibit 140: Information sources
- 13.5 List of abbreviations
- Exhibit 141: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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fresh pet food market in us market
Key Questions Answered
- What are the key global market and the regional market share?
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- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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