India Frozen Food Market by Product and Distribution Channel - Forecast and Analysis 2023-2027

The frozen food market in India is estimated to grow at a CAGR of 14.12% between 2022 and 2027. The size of the market is forecast to increase by USD 1,478.91 million. The growth of the market depends on several factors, including the growing desire for convenience, rapid e-commerce penetration boosting market growth, and the rising demand from QSRs.

This report extensively covers market segmentation by product (ready to cook and ready to eat) and distribution channel (online and offline). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Frozen Food Market in India During the Forecast Period?

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Frozen Food Market In India: Key Drivers, Trends, Challenges, and Customer Landscape

The growing desire for convenience is notably driving the market growth, although distribution challenges may impede the Indian Frozen Food Market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Frozen Food Market Driver in India

The growing desire for convenience is notably driving the Indian Frozen Food Market growth. Consumers' increasingly hectic lifestyles make them prefer ready-to-eat foods, which saves cooking and cleanup time. Convenience is often a key factor that frozen food suppliers consider to increase consumer relevance, as the majority of consumers look for convenience while choosing a packaged product. Advances in refrigeration technology, an increase in single-person and small-person households, and an increase in the number of working women have increased the demand for ready-made foods such as frozen foods. In addition, frozen food suppliers offer convenient handling and preparation, offering a variety of flavors and recipes in desired portion sizes. Although the Indian food market has traditionally been dominated by fresh produce, the above factors provide opportunities for frozen food suppliers to grow. However, sellers should communicate the positive benefits of the long shelf life of frozen food to customers. Due to all these factors, the Indian frozen food market is expected to witness high growth during the forecast period.  

Along with all this, the increasing internet penetration worldwide has led to the global growth of e-commerce companies. Moreover, the demand for online shopping is increasing all over the world due to convenient shopping, easy searching of products, and increased demand for attractive and customized offers on products. Online retail has created new opportunities for suppliers in the frozen food industry to increase sales, expand their geographic footprint, and improve customer relationships and profitability. The Indian frozen food market is expected to grow during the forecast period owing to increasing online penetration of frozen food. E-commerce and fast online grocery delivery services are sweeping the Indian startup ecosystem. Hence, the rapid growth of e-commerce will have a positive impact on the Indian frozen food market during the forecast period. 

Significant Frozen Food Market Trend in India

The expanding organized retail landscape is a key trend influencing the Indian Frozen Food Market growth. The growing retail environment and increased availability of frozen products through various distribution formats are emerging trends in the Indian frozen products market. Organized retail is experiencing significant expansion, as evident by the growing presence of supermarkets, hypermarkets, and specialty stores around the world. Large, organized retailers primarily sell different frozen products such as frozen prepared meals, frozen foods, frozen meats and poultry, and frozen fruits and vegetables. Therefore, Indian frozen food market players rely heavily on these retailers and compete for limited shelf space in these large organized retail outlets.

Convenience and value for money are key metrics for consumers, largely due to their busy lifestyles and work schedules, and organized retailers are pushing for a wide range of products under one roof. Thus, the shift in consumer shopping behavior towards supermarkets and hypermarkets is further increasing the importance of organized retailers for market players, which will positively impact the growth of the Indian frozen food market during the forecast period.

Major Frozen Food Market Challenge in India

The distribution challenges are impeding the growth of the Indian Frozen Food Market. Frozen product distribution and cold storage are key challenges that may hamper the growth of the Indian frozen food market during the forecast period. The lack of suitable refrigerated transportation and cold storage facilities across India is likely to hamper market growth during the forecast period. Market vendors rely on cold chain logistics providers to ensure proper distribution and storage of frozen products. Frozen foods should be stored at 0 degrees Fahrenheit to ensure product quality. The lack of adequate refrigeration facilities in some regions will pose a challenge for market participants during the forecast period.  Fruits and vegetables are among the most delicate foods and can easily spoil if not kept at recommended or constant temperatures. 

Key Frozen Food Market Customer Landscape in India

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Frozen Food Market in India Customer Landscape

Who are the Major Frozen Food Market Vendors in India?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Ajinomoto Co. Inc: The company offers different varieties of frozen foods such as fruits, mixed vegetables, and others. It also provides ready-to-eat meals, healthy meals, and integrated food solutions.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Apex Frozen Foods Ltd.
• Associated British Foods Plc
• Capricorn Food Products India Ltd.
• Conagra Brands Inc.
• Corporativo Bimbo SA de CV
• DARSHAN FOODS PVT. LTD.
• Frozen Tropicals Pvt. Ltd.
• General Mills Inc.
• Godrej Agrovet Ltd.
• HyFunFoods Pvt. Ltd.
• Innovative Foods Ltd.
• ITC Ltd.
• McCain Foods Ltd.
• Mother Dairy Fruit and Vegetable Pvt. Ltd.
• Nestle SA

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Frozen Food Market in India?

The market share growth by the ready-to-cook segment will be significant during the forecast period. This segment includes Frozen Pizza, Frozen Pasta, Frozen Croissant, Frozen Asian Food, Frozen Rice Bowl, Frozen Noodle Bowls, Frozen Crispy Pancakes, Frozen Tarts, and others. Frozen foods are gaining popularity due to their ease of preparation and short cooking times. However, this segment faces certain challenges. Frozen foods are often high in sulfur, and eating them can raise your blood pressure. Frozen prepared foods are reheated. The frozen ready-to-eat segment is affected by consumer shifts towards healthier eating options.

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The ready to cook segment was valued at USD 502.92 million in 2017 and continued to grow until 2021. Suppliers are looking to add healthier options to their range of frozen prepared meals. The increasing availability of nutrient-dense varieties of frozen prepared meals will impact the growth of this segment during the forecast period. Prominent suppliers of frozen-ready meals in India include Conagra, Nestle, and McCain. The Indian frozen food market is expected to witness high growth during the forecast period, owing to the increasing consumption of ready-to-eat meals. 

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Million, 2017 - 2027)
  • Ready to cook
  • Ready to eat

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Online
  • Offline

Parent Market Analysis

Technavio categorizes the Indian frozen food market as part of the global packaged foods and meats products market, under the global food segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market includes food processing manufacturers or suppliers involved in food processing to eliminate microorganisms and extend shelf life. Technavio calculates the global packaged foods and meat market size based on the total revenue of the vendors operating in the market. The market does not include manufacturers of food processing equipment. Manufacturers of packaged alcoholic and non-alcoholic beverages, including bottled water, have also been removed from the market. 

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What are the Key Data Covered in this Frozen Food Market in India Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the frozen food market in India between 2023 and 2027
• Precise estimation of the size of the frozen food market size in India and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across India
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the frozen food market vendors in India

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