Frozen Snack Food Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

Frozen Snack Food Market Forecast 2023-2027

The frozen snack food market size is estimated to grow by USD 14.44 billion at a CAGR of 6.48% between 2022 and 2027. One of the key factors driving the growth is the rise in the launch of frozen products. There is a significant presence of international and domestic market players operating across the world in the market. There is an increasing offering of various types of snacks, coupled with several product launches by these market players in order to attract consumers and increase their visibility in the market. As a result, it is expected to significantly contribute to the market growth. For example, in 2021, Del Monte Foods Inc., the subsidiary of Del Monte Pacific Ltd., doubled down on plant-based frozen foods by expanding its Veggieful brand with a new line of Veggieful Riced Veggies. Hence, such factors are positively impacting the market which, in turn, will drive the market growth during the forecast period.

Market Overview

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Market Dynamics

The market is a significant segment in the food industry, with numerous brands and companies competing for market share. Frozen snacks, such as Fruit, Sanks, Markets, and Hypermarkets, offer convenience and versatility to consumers. These snacks come in various forms, including Contacts and Pagaged Convenience Foods. Frozen Fruit, like Supsemarkets and Markets, are popular choices for health-conscious consumers. They provide a delicious and nutritious alternative to fresh fruit, with the added benefit of longer shelf life. Frozen Fruit can be used in various ways, such as adding to smoothies or eating as a standalone snack. Sanks, another type of snack, is a favorite among children and adults alike. They come in various flavors and shapes, making them an appealing option for consumers. Markets offer a wide range of Sanks, from traditional potato chips to innovative flavors like pizza or tacos. The market is a dynamic and competitive industry, with companies constantly innovating to meet consumer demands. The use of technology, such as Deep Freeze and Freeze, has enabled companies to produce high-quality frozen snacks that maintain their freshness and taste. Overall, the snack market offers a diverse range of products that cater to various consumer preferences and dietary needs.

Key Market Driver

The market is experiencing significant growth as consumers turn to convenient, ready-to-eat options. Supermarkets and hypermarkets are key distributors, with contactless delivery becoming increasingly popular. Animal protein-based snacks, such as deep-frozen pizzas, frozen meals, and snack foods, are in high demand. Families opt for quick snacks like fries, nuggets, wedges, rolls, baguettes, fish fingers, fish sticks, pretzels, croissants, fish cakes, squid rings, frozen momos, frozen burgers, sausages, cutlets, chicken fingers, and dippers. Preservation through freezing and microwave heating are essential for maintaining nutrient levels and flavor. Changing consumer demand is driving innovation in the market, with healthier food options and a wider variety of snacks being introduced. Thus, the widened reach of vendors through organized retailing will promote the growth of the global frozen snack food market during the forecast period.

Major Market Trends 

The market caters to families and individuals seeking quick and convenient food options. Supermarkets and hypermarkets stock a wide range of packaged frozen snack items, including deep-frozen pizzas, animal protein-based nuggets, fries, wedges, rolls, baguettes, fish fingers, fish sticks, pretzels, croissants, fish cakes, squid rings, frozen momos, burgers, sausages, cutlets, chicken fingers, and dippers. These snacks undergo preservation through freezing and microwave heating for easy consumption. Changing consumer demand trends towards healthier options have led to the introduction of nutrient-rich and lower-calorie snack foods. Packaging and contactless delivery systems ensure the maintenance of snack quality and freshness. Frozen snacks offer long-lasting preservation, making them a popular choice for busy lifestyles. The variety and flavor of these snack foods cater to diverse consumer preferences. Thus, the rise of e-commerce has expanded the reach of the market, making it easier for consumers to discover, purchase, and enjoy a wide range of frozen snack products, which will drive the growth of the market in focus during the forecast period.

Significant Market Challenge 

The market is subject to evolving consumer demands, with a focus on convenience and healthier food options. Supermarkets and hypermarkets are significant distributors of these packaged food items, which include deep-frozen pizza, fries, nuggets, wedges, rolls, baguettes, fish fingers, fish sticks, pretzels, croissants, fish cakes, squid rings, frozen momos, burgers, sausages, cutlets, chicken fingers, and dippers. Manufacturers must adapt to these trends by improving preservation and packaging techniques, as well as freezing and microwave technologies. Stringent regulations require the reduction or elimination of animal protein and hazardous substances, necessitating reformulations that maintain nutrient levels, flavor, and variety. Contactless delivery options have become increasingly important in today's market. Therefore, health risks associated with the consumption of frozen snacks are expected to hinder the growth of the market in focus during the forecast period.

Market Segmentation

The market is a significant segment in the food industry, featuring various products such as Frozen Meals, Pizzas, Burger Patties, Fries, and Convenience Foods. The markets for Snacks have been growing due to the increasing demand for quick and easy-to-prepare meals, especially in developed countries. The use of advanced freezing technologies has enabled the production of high-quality Frozen Snacks that maintain their taste and nutritional value. The market for Frozen Snacks is driven by factors such as convenience, affordability, and the growing trend towards healthier food options. Contacts and Distributors play a crucial role in the market, ensuring the timely delivery of products to retailers and consumers. The market for Frozen Snacks is competitive, with major players including Nestle, Unilever, PepsiCo, and Kraft Heinz. The use of innovative packaging and marketing strategies is essential for companies to stand out in this market. The market is expected to continue growing due to the increasing demand for convenient and healthy food options.

By Distribution Channel

The in-person shopping experience will fuel the offline segment which in turn will drive the growth during the forecast period. There is an increasing preference for offline retail stores among consumers as they offer an in-person shopping experience, enabling consumers to physically browse, touch, and select products. This in-person shopping experience caters to consumers who prefer to see the products before purchasing.  Additionally, it enables consumers to inspect the packaging, read ingredient labels, and analyze product quality before making a purchase decision, strengthening their confidence in the product. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

The convenience offered by the online segment will increase the market growth during the forecast period. The online segment provides increased convenience which enables consumers to browse, compare, and purchase products from the comfort of their homes or on-the-go. Additionally, this segment provides a wide variety of products from various brands, flavors, and cuisines. Furthermore, this platform provides consumers with a wide variety of options that cater to their specific preferences and dietary requirements.  Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

By Product

The bakery products/meat substitutes/appetizer segment is estimated to witness significant growth during the forecast period. This segment market encompasses a variety of products, including bakery items, meat substitutes, frozen sandwiches, cheese snacks, and appetizers. This sector has witnessed significant growth in demand for ready-to-eat vegan meals, particularly in developed economies. Consumers prioritize nutrient-rich, vitamin- and mineral-packed food items with unique flavors. Ingredients matter, with organic options gaining popularity. Meat-based frozen snacks continue to dominate the market, offering convenience and long shelf life. However, clean-label, plant-based alternatives are on the rise due to health and food safety concerns, as well as the growing trend of veganism and plant-based diets. Trans-unsaturated fatty acids, present in some meat and seafood products, are a concern for health-conscious consumers. Frozen food processing relies on freezing technology, such as flash freezing, to preserve nutrients and flavor profiles. Online retail channels, including grocery shopping, have expanded access to these products. Vegan offerings include plant-based meat dinners, fruits, vegetables, and gluten-free options. Companies like Flowers Foods provide vegan sources of protein alternatives to popular items, such as Stuffed Pizza Bites, with varieties like pepperoni and three meat or four cheese.

The bakery products/meat substitutes/appetizer segment was the largest segment and was valued at USD 14.02 billion in 2017.

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There is a growing popularity for plant-based food products among health-conscious consumers globally due to growing concerns regarding animal-based food products. Several vegan consumers avoid most animal-based products. There are several health benefits associated with a vegan diet such as that it lowers the risk of cardiovascular diseases and other metabolic disorders as well and they are rich in folate, magnesium, potassium, vitamin A, vitamin C, and vitamin E. There is an increasing demand for vegan frozen pizza among consumers which is encouraging market players to launch new vegan frozen pizza products. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

The nutritional benefits offered by the meat/poultry/seafood segment will increase the market growth during the forecast period. One of the most optimum ways to preserve snacks prepared from animal products such as meat and poultry is freezing. This process helps to improve the shelf life of the meat and poultry snacks. There is an increasing preference for frozen and chilled meals and  meat and poultry snacks among consumers as they offer nutritional benefits to consumers, and they are a good source of nutrients, such as vitamin B12, zinc, iron, fats, and proteins. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Regional Analysis

Europe is estimated to contribute 38% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The European market is projected to expand due to urbanization and smaller living spaces. Ready-to-eat meals with unique flavors and nutrient-rich ingredients, including vitamins and minerals, are popular. Consumers seek clean-label, organic options with distinct flavor profiles. Meat-based frozen snacks, such as pizzas and savory pastries, offer long shelf lives. However, health-conscious consumers prefer low-salt, reduced saturated fat, and artificial additive-free alternatives. Online retail channels cater to this demand, with meat-based snacks like Stuffed Pizza Bites with Pepperoni, Three Meat, and Four Cheese varieties. Veganism and plant-based diets are growing trends, with plant-based meat dinners and seafood options available. Trans-unsaturated fatty acids are a concern, so consumers opt for healthier choices. Food processing using freezing technology, including flash freezing, ensures convenience through online grocery shopping. Gluten-free dietary lifestyles are also catered to, with Flowers Foods offering a range of snacks. Fruits and vegetables are essential components, and HEROTEIN is a potential ingredient for enhanced nutritional value.

Key Frozen Snack Food Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Ajinomoto Co. Inc: The company offers brands JoseOle, LingLing, and Posada.
• Key Offering - Al Kabeer Group ME: The company offers Zing chicken fillet, Zing fish fillet, and Zing chicken lollipop.
• Key Offering - BRF SA: The company offers brand Banvit, Perdix, Sadia.

The market trends and analysis report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Conagra Brands Inc.
• Del Monte Pacific Ltd.
• General Mills Inc.
• Home Market Foods Inc.
• JBS SA
• Kidfresh
• Maple Leaf Foods Inc.
• McCain Foods Ltd.
• Mother Dairy Fruit and Vegetable Pvt. Ltd.
• Nestle SA
• NewForrest Fingerfood B.V.
• Nomad Foods Ltd.
• Rich Products Corp.
• The Kraft Heinz Co.
• Tyson Foods Inc.
• ELEVATION BRANDS LLC.
• The Hain Celestial Group Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market thrives on the demand for convenient foods with high nutrient levels. Packaged and frozen food products offer vitamins, minerals, and diverse flavors, meeting various dietary needs like gluten-free and keto diets. Sales surge for ready meals with unique flavors and organic ingredients, while research and development drive distinct flavor profiles and clean-label trends. Meat-based frozen snacks dominate, catering to regular and nutritional preferences, with a focus on locally sourced ingredients. In countries like the United States, Germany, and emerging economies, offline sales channels including supermarkets and convenience stores remain pivotal, offering a wide range of frozen snack options.

In the dynamic and ever-evolving marketplace, the Frozen Snack Food industry continues to gain significant traction. With the increasing preference for convenience and on-the-go meals, this sector has become a crucial component of the food industry. Nutrients, a key player in this domain, offers a diverse range of frozen snacks, catering to various dietary needs and preferences. Vitamins, minerals, and essential nutrients are at the forefront of food marketing strategies. Minerals like calcium and iron are essential for bone health, while vitamins A, C, and D contribute to overall well-being. Frozen snacks, such as fruits and vegetables, are often fortified with these essential nutrients, making them a popular choice for health-conscious consumers. Minerals and Ready-to-Eat (RTE) snacks, like popcorn and pretzels, are also gaining popularity due to their convenience and long shelf life. Frozen snacks are also a boon for those with busy schedules, as they offer a quick and nutritious meal alternative. Moreover, the Frozen Snack Food market is witnessing a surge in demand for organic and natural products. Consumers are increasingly seeking out snacks that are free from artificial additives and preservatives. This trend is driving innovation in the sector, with companies like Mineals and Unique offering organic and natural frozen snack options. In conclusion, the Frozen Snack Food market is a thriving industry, driven by consumer demand for convenience, nutrition, and natural and organic options. Companies like Nutrients, Mineals, and Unique are leading the charge, offering a diverse range of products that cater to various dietary needs and preferences.

Segment Overview

The market forecasting report forecasts growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook
  • Bakery products/meat substitutes/appetizers
  • Meat/poultry/seafood
  • Vegetables and fruits
• Distribution Channel Outlook
  • Offline
  • Online
• Geography Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Industry  Scope
Report Coverage	Details
Page number	169
Base year	2022
Historic period	2017 - 2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.48%
Market growth 2023-2027	USD 14.44 billion
Market structure	USD Fragmented
YoY growth 2022-2023(%)	5.44
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 38%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Ajinomoto Co. Inc., Al Kabeer Group ME, BRF SA, Conagra Brands Inc., Del Monte Pacific Ltd., General Mills Inc., Home Market Foods Inc., JBS SA, Kidfresh, Maple Leaf Foods Inc., McCain Foods Ltd., Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle SA, NewForrest Fingerfood B.V., Nomad Foods Ltd., Rich Products Corp., The Kraft Heinz Co., Tyson Foods Inc., ELEVATION BRANDS LLC., and The Hain Celestial Group Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2023 and 2027
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Our market growth analysis report also includes a thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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