Frozen Yogurt Market in the US 2017-2021

Overview of the frozen yogurt market in the US

According to Technavio's market research report, the frozen yogurt market in the US will grow at a CAGR of close to 11% during the forecast period. The rising adoption of innovative packaging and marketing campaigns is one of the key drivers that will stimulate growth in the market from 2017 to 2021. Setting up marketing campaigns helps to increase sales and profits by promoting brand loyalty among consumers. Vendors are adopting integrated marketing communication using magazines, newspapers, and social media such as YouTube and Facebook. They are taking efforts to showcase their products through celebrity endorsements. They are also introducing various packaging designs such as curved bottom profile packaging for frozen yogurt. The market is witnessing an increase in the influx of consumers because manufacturers are introducing biodegradable packaging and environment-friendly packaging materials.

One of the key trends that will gain traction in the frozen yogurt market in the US is the growing demand for vegan frozen yogurt. The demand for vegan frozen yogurt is increasing due to the rising number of lactose intolerants and people who prefer plant-based foods items. These vegan frozen yogurt products include non-dairy yogurts that consist of almonds, coconuts, and soy.

Competitive landscape and key vendors

The frozen yogurt market in the US is characterized by the presence of many vendors. Vendors are taking efforts to differentiate their products due to constantly changing consumer demands and preferences. The number of health-conscious consumers in the country will strengthen the growth opportunities of these manufacturers in the market.

Key vendors in this market are -

• Ben & Jerry's
• Conagra Brands
• Kahala Franchising
• Kemps
• Menchie's
• Wells Enterprises

Other prominent vendors in the market include 16 HANDLES, Frosty Boy, General Mills, Nestlé, Orange Leaf, ProYo, Red Mango, Stonyfield Farm, TCBY, TUTTI FRUTTI FROZEN YOGURT, Yeo Valley, Yogurtland Franchising, and Yumilicious.

Segmentation by product and analysis of the frozen yogurt market in the US

• Non-fat frozen yogurt
• Low-fat frozen yogurt
• Premium frozen yogurt

Non-fat frozen yogurt contains many vitamins and is low in calories. It is highly popular among consumers because it is a source of potassium that is crucial for a heart beat and muscle contraction. It also provides proper fluid for normal electric flow. The segment will continue to grow during the projected period due to the introduction of flavored non-fat frozen yogurt.

Segmentation by distribution channel and analysis of the frozen yogurt market in the US

• Full-service store
• Self-service store

The concept of self-service frozen yogurt stores is gaining popularity in the US because menchie's is expanding its self-service store counts. The popularity of self-service frozen yogurt stores will continue to increase until the end of 2021 because it allows consumers to customize their yogurt with toppings and flavors of their choice and pay by the weight of the yogurt cup.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the frozen yogurt market in the US?
• What are the key market trends impacting the growth of the frozen yogurt market in the US?
• What are the challenges to market growth?
• Who are the key vendors in the frozen yogurt market in the US?
• What are the market opportunities and threats faced by the vendors in the frozen yogurt market in the US?
• What are the key outcomes of the five forces analysis of the frozen yogurt market in the US?

Technavio also offers customization on reports based on specific client requirement.

Frozen yogurt is a dessert made from yogurt, milk, sugar, and a few other ingredients. It is more nutritious and has a lower fat content than ice cream. To help clients gain a competitive edge, the global market research firm Technavio provides an extensive collection of industry market research reports on multiple aspects of the food sector, which is a crucial part of the food and beverage industry.

To identify the industry's growth prospects, research analysts at Technavio follow a collaboration of quantitative and qualitative data collection methods and consider factors like the market size and the demand for multiple products across the globe. This upcoming report on the frozen yogurt market in the US also considers the growth of the similar markets such as soy-based yogurt market and soy and milk protein ingredients market, which are expected to project at a CAGR of almost 10% during the period 2017 to 2021. According to Technavio's market research analysts, organized retail has grown worldwide with the establishment of hypermarkets, supermarkets, and specialty stores. This, in turn, has induced growth in the frozen yogurt market in the US over the last few years.

The upcoming industry research report for frozen yogurt market in the US also identifies the key drivers, emerging trends, coupled with the imminent challenges currently experienced by the food sector. It also presents an insight into the dynamically changing competitive scenario in order to present an overall view of the future of the food and beverage industry.