Gamification Market by End-user, Application, and Geography - Forecast and Analysis 2023-2027

Published: May 2023 Pages: 170 SKU: IRTNTR44285

Gamification Market Analysis Report 2023-2027:

The gamification market is estimated to grow at a CAGR of 29.15% between 2022 and 2027. The market size is forecasted to increase by USD 34,704.87 million. The growth of the market depends on several factors, including the increasing adoption of gamification in e-learning, the increasing implementation of a customer-centric business model, and the increasing applicability of gamification.

This gamification market report extensively covers market segmentation by application (consumer-driven application and enterprise-driven application), end-user (healthcare, entertainment, retail, education, and BFSI and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Gamification Market During the Forecast Period?

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Gamification Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing implementation of a customer-centric business model is notably driving market growth, although factors such as the availability of in-house gamification solutions may impede market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Gamification Market Driver

The increasing implementation of a customer-centric business model is driving market growth. A customer-centric business model enhances customer experience at the point of sale and post-sales. It helps enterprises differentiate themselves from their competitors. Gamification is the support process for a customer-centric business model. Gamification applications can improve customer engagement by providing real-time information about consumer behavior. This helps businesses measure customer responsiveness and improve their decision-making.

Businesses can use the available customer behavior data to gain a competitive edge and improve the customer experience. Gamification helps enterprises enhance their customer relationships and increase brand value, which can enable them to acquire more customers. Therefore, companies are shifting to a consumer-centric business model from a product-centric business model. The customer-centric business model encourages companies to adopt gamification solutions while engaging their target audience. Thus, the increasing implementation of the customer-centric business model will have a positive impact on the growth of the global gamification market during the forecast period.

Significant Gamification Market Trends

The integration of advanced technologies in gamification solutions is a key trend shaping the market. The providers of gamification solutions are integrating advanced technologies, such as AI, to enable real-time tracking of data and improve operational efficiency. Analytics, AI, and ML are used for real-time tracking at the back end to process different datasets. This data is then used to gain valuable insights and provides companies with updates on their employees' performances. Gamification apps integrated with AI are used to understand employee workflows, collect and use data about individual employees, and gather feedback via chatbots.

Virtual reality (VR) and augmented reality (AR) applications provide interactive and immersive experiences through digital platforms. VR is used in corporate training to train people in high-risk jobs. A blend of AR/VR and gamification can help enhance the learning experience. The adoption of VR and AR in the education sector is rising, with the increasing interest in experiential learning. The integration of gamification solutions in VR and AR applications influences user behavior. Rewards and competition can have a positive impact on a student's concentration and interest. These factors will fuel the gamification market during the forecast period.

Major Gamification Market Challenge

The availability of in-house gamification solutions may impede the market growth. Companies are establishing in-house IT teams to manage and control their gamification activities. Outsourcing gamification solutions incurs high setup costs, which are unaffordable for many companies. In-house gamification solutions can be easily customized, as developers are aware of the business model and metrics in the system.

Companies are developing their own Objectives and Key Results (OKR) applications to achieve HR, sales, marketing, product management, customer support, and employee engagement goals. They are integrating gamification elements, such as scores, rewards, and awards, to increase employee productivity. These in-house systems are highly customized and pose a challenge for gamification vendors. Therefore, the customization and low cost of implementing in-house gamification solutions are expected to negatively impact the growth of the global gamification market during the forecast period.

Key Gamification Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Gamification Market Customer Landscape

Who are the Major Gamification Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Allen Interactions Inc. - The company offers gamification solutions that use game contexts and mechanics to achieve learning results. The training and education segment of the company includes services such as custom elearning, mobile learning, microlearning, and blended learning.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Ambition
  • Aon plc
  • Axonify Inc.
  • BI WORLDWIDE
  • Cognizant Technology Solutions Corp.
  • Designing Digitally Inc.
  • Gamification Ltd.
  • Houghton Mifflin Harcourt Co.
  • ImmersionOne Inc.
  • Influitive Corp.
  • Learning Technologies Group Plc
  • LevelEleven Inc.
  • Microsoft Corp.
  • MPS Ltd.
  • MRCC Group

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What are the Fastest-Growing Segments in the Gamification Market?

The market share growth by the customer-driven application segment will be significant during the forecast period. Consumer-driven applications are tools or platforms used for applying game mechanics to non-game contexts. The use of these tools boosts consumer engagement and improves customer satisfaction.

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The customer-driven application segment was valued at USD 3,941.39 million in 2017 and continued to grow until 2021. End-user segments, such as healthcare and retail, are adopting the customer-centric business model. The integration of gamification solutions with this model increases the sales of brands. End-users implement gamification solutions to increase customer loyalty and customer engagement. These solutions help in customer retention and identifying consumer behavior. Companies can gamify the sales process at any point for customer interaction by integrating gamified elements in gift cards, marketing campaigns, discounts, offers, and credit points. The increasing need for customer engagement, customer loyalty, and customer satisfaction are compelling end-users to integrate innovative solutions such as gamification. These factors are expected to drive the demand for gamification solutions in the consumer-driven application segment during the forecast period.

Which are the Key Regions for the Gamification Market?

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North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The growth of the market in North America is attributed to factors such as the presence of major vendors, such as Microsoft Corp., SAP SE, Cognizant Technology Solutions Corp. (Cognizant Technology Solutions), and BI WORLDWIDE. High internet and smartphone penetration and the presence of a well-developed communication network infrastructure also fuel the regional gamification market's growth. Enterprises in this region need an optimized, scalable, and secure enterprise environment, which is increasing the demand for corporate training. These enterprises integrate gamification solutions in their training processes. Therefore, the growth rate of the gamification market in North America is expected to increase during the forecast period.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, The COVID-19 outbreak had a mixed impact on the gamification market in North America. Businesses explored new gamification opportunities to improve employee engagement. However, the shutdown of end-user activities reduced the demand for gamification software in H1 2020. In 2021, the resumption of end-user activities helped the regional market recover. The use of gamification in Edtech helps learners retain information and apply the concepts in the real world. These factors are expected to drive regional market growth during the forecast period.

Segment Overview

The gamification market report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Application Outlook (USD Million, 2017 - 2027)
    • Consumer-driven application
    • Enterprise-driven application
  • End-user Outlook (USD Million, 2017 - 2027)
    • Healthcare 
    • Entertainment 
    • Retail 
    • Education 
    • BFSI and others 
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Argentina
      • Brazil
      • Chile

Parent Market Analysis

Technavio categorizes the gamification market as a part of the global application software market within the global IT software market. The parent market, the global application software market, covers companies that are engaged in developing and producing application and system software. It also includes companies offering database management software. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.

Gamification Market Scope

Report Coverage

Details

Page number

170

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 29.15%

Market growth 2023-2027

USD 34,704.87 million

Market structure

Fragmented

YoY growth 2022-2023(%)

21.68

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 53%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., SAP SE, and Raydiant Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Gamification Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of market vendors

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global gamification market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global gamification market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Consumer-driven application - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Consumer-driven application - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Consumer-driven application - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Consumer-driven application - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Consumer-driven application - Year-over-year growth 2022-2027 (%)
    • 6.4 Enterprise-driven application - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Enterprise-driven application - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Enterprise-driven application - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Enterprise-driven application - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Enterprise-driven application - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Application
      • Exhibit 42: Market opportunity by Application ($ million)
      • Exhibit 43: Data Table on Market opportunity by Application ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 Healthcare - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)
    • 7.4 Entertainment - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
    • 7.5 Retail - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Retail - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Retail - Year-over-year growth 2022-2027 (%)
    • 7.6 Education - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Education - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Education - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Education - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Education - Year-over-year growth 2022-2027 (%)
    • 7.7 BFSI and others - Market size and forecast 2022-2027
      • Exhibit 64: Chart on BFSI and others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on BFSI and others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on BFSI and others - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on BFSI and others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by End-user
      • Exhibit 68: Market opportunity by End-user ($ million)
      • Exhibit 69: Data Table on Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 Canada - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.11 China - Market size and forecast 2022-2027
      • Exhibit 107: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ million)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Allen Interactions Inc.
              • Exhibit 123: Allen Interactions Inc. - Overview
              • Exhibit 124: Allen Interactions Inc. - Product / Service
              • Exhibit 125: Allen Interactions Inc. - Key offerings
            • 12.4 Ambition
              • Exhibit 126: Ambition - Overview
              • Exhibit 127: Ambition - Product / Service
              • Exhibit 128: Ambition - Key offerings
            • 12.5 Axonify Inc.
              • Exhibit 129: Axonify Inc. - Overview
              • Exhibit 130: Axonify Inc. - Product / Service
              • Exhibit 131: Axonify Inc. - Key offerings
            • 12.6 BI WORLDWIDE
              • Exhibit 132: BI WORLDWIDE - Overview
              • Exhibit 133: BI WORLDWIDE - Product / Service
              • Exhibit 134: BI WORLDWIDE - Key offerings
            • 12.7 Cognizant Technology Solutions Corp.
              • Exhibit 135: Cognizant Technology Solutions Corp. - Overview
              • Exhibit 136: Cognizant Technology Solutions Corp. - Business segments
              • Exhibit 137: Cognizant Technology Solutions Corp. - Key news
              • Exhibit 138: Cognizant Technology Solutions Corp. - Key offerings
              • Exhibit 139: Cognizant Technology Solutions Corp. - Segment focus
            • 12.8 Designing Digitally Inc.
              • Exhibit 140: Designing Digitally Inc. - Overview
              • Exhibit 141: Designing Digitally Inc. - Product / Service
              • Exhibit 142: Designing Digitally Inc. - Key offerings
            • 12.9 Gamification Ltd.
              • Exhibit 143: Gamification Ltd. - Overview
              • Exhibit 144: Gamification Ltd. - Product / Service
              • Exhibit 145: Gamification Ltd. - Key offerings
            • 12.10 Houghton Mifflin Harcourt Co.
              • Exhibit 146: Houghton Mifflin Harcourt Co. - Overview
              • Exhibit 147: Houghton Mifflin Harcourt Co. - Product / Service
              • Exhibit 148: Houghton Mifflin Harcourt Co. - Key offerings
            • 12.11 ImmersionOne Inc.
              • Exhibit 149: ImmersionOne Inc. - Overview
              • Exhibit 150: ImmersionOne Inc. - Product / Service
              • Exhibit 151: ImmersionOne Inc. - Key offerings
            • 12.12 Influitive Corp.
              • Exhibit 152: Influitive Corp. - Overview
              • Exhibit 153: Influitive Corp. - Product / Service
              • Exhibit 154: Influitive Corp. - Key offerings
            • 12.13 Learning Technologies Group Plc
              • Exhibit 155: Learning Technologies Group Plc - Overview
              • Exhibit 156: Learning Technologies Group Plc - Business segments
              • Exhibit 157: Learning Technologies Group Plc - Key news
              • Exhibit 158: Learning Technologies Group Plc - Key offerings
              • Exhibit 159: Learning Technologies Group Plc - Segment focus
            • 12.14 Microsoft Corp.
              • Exhibit 160: Microsoft Corp. - Overview
              • Exhibit 161: Microsoft Corp. - Business segments
              • Exhibit 162: Microsoft Corp. - Key news
              • Exhibit 163: Microsoft Corp. - Key offerings
              • Exhibit 164: Microsoft Corp. - Segment focus
            • 12.15 MPS Ltd.
              • Exhibit 165: MPS Ltd. - Overview
              • Exhibit 166: MPS Ltd. - Business segments
              • Exhibit 167: MPS Ltd. - Key offerings
              • Exhibit 168: MPS Ltd. - Segment focus
            • 12.16 MRCC Group
              • Exhibit 169: MRCC Group - Overview
              • Exhibit 170: MRCC Group - Product / Service
              • Exhibit 171: MRCC Group - Key offerings
            • 12.17 Raydiant Inc.
              • Exhibit 172: Raydiant Inc. - Overview
              • Exhibit 173: Raydiant Inc. - Product / Service
              • Exhibit 174: Raydiant Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 175: Inclusions checklist
                • Exhibit 176: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 177: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 178: Research methodology
                • Exhibit 179: Validation techniques employed for market sizing
                • Exhibit 180: Information sources
              • 13.5 List of abbreviations
                • Exhibit 181: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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