Gaming Software Market by Type, Revenue Stream, and Geography - Forecast and Analysis 2023-2027

Published: Jan 2023 Pages: 173 SKU: IRTNTR41243

Gaming Software Market - Industry Trends and Forecast 2023

The Gaming Software Market size is estimated to grow at a CAGR of 6.13% between 2022 and 2027. The market size is forecast to increase by USD 48.01 million. The growth of the market depends on several factors, including revolutionary improvements in gaming engines, growing developments in cross-platform gaming support, and in-app purchases from freemium customers. 

This report extensively covers market segmentation by type (mobile games, console games, and PC games), revenue stream (BOX/CD game, shareware, freeware, and in-app purchases), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.

 Gaming Software Market Overview

Figure 1: Gaming Software Market Share

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Gaming Software Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Gaming Software Market Drivers

Growing developments in cross-platform gaming support is a key factor driving the growth of the market. A rapid increase in the number of gamers using multiple gaming platforms, ranging from gaming consoles to mobile phones, has created significant demand for the development of cross-platform supportability. Cross-platform games are allowing gamers to play online multiplayer games together, irrespective of their hardware platforms.

The growing popularity of online multiplayer games, specifically in the MOBA genre (such as PUBG from Tencent Games, Fortnite from Epic Games, and Call of Duty from Activision Blizzard), has led to many developments in online multiplayer cross-platform gaming software among vendors. Vendors are offering either partially or fully supporting cross-platform compatibility.

Key Gaming Software Market Trends

Integration with social media platforms is a key trend influencing the growth of the market. The market is witnessing a significant trend with the rise of instant gaming software on social media platforms. Global users are spending more time on these platforms, creating a vast customer base for vendors. In 2018, daily social media usage increased by 63%, reaching 2-2.5 hours on average.

Capitalizing on this, vendors are creating and releasing instant games in popular genres like arcade and strategy on platforms such as Facebook, Steam, WeChat, Anook, and Reddit. Collaborations with social media giants are also on the rise. For instance, Ubisoft partnered with WeChat to launch games, while Facebook opened its instant game platform to all developers. This expansion of instant gaming software on social media is propelling market growth and revenue.

Major Gaming Software Market Challenges

Growth in online hacking and data breaches is a major challenge hindering the growth of the market. The surge in adopting online gaming software has made gamers vulnerable to heightened cybercrime risks. These gamers use interconnected platforms with inadequate security measures, providing easy entry points for hackers to access personal data. Some platforms even mandate saving credit/debit card info for in-game purchases, which hackers exploit using Trojans and ransomware for financial fraud.

Cybercriminals view gaming as a lucrative avenue for stealing and selling data or coercing users into sharing banking info through social engineering. High-profile platforms like Sony PlayStation Network, Microsoft Xbox Live, and Steam are prime targets. Globally, gamers have faced numerous credential-stuffing attacks, hampering online transactions and impacting vendors' revenues. Moreover, games often require social media access, demanding stringent data privacy adherence from vendors. Breaches can erode trust and operational efficiency, posing challenges to market growth.

Gaming Software Market Segmentation by Type, Revenue Stream, Geography

Type Analysis

The market share growth by the mobile games segment will be significant during the forecast period. Mobile games include gaming software developed for mobile phones and tablets. The availability of low-cost, large-screen mobile phones with high display resolution and the growing access to high-speed internet through 5G technology in countries such as China, the US, Germany, and the UK is driving the adoption of mobile devices as a gaming platform. 

Figure 2: Gaming Software Market by Type (2017-2027)

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The mobile games segment started at USD 49.32 million in 2017, growing continuously until 2021. Increased profits in the global mobile gaming market, coupled with a rising number of casual and dedicated gamers, spurred numerous product launches. Many of these releases are free-to-play games with optional in-app purchases, now major revenue sources. Gamers often opt for in-app purchases to customize characters or access premium features. Flagship games, like Call of Duty: Mobile by Activision Blizzard, quickly gained traction, amassing over 35 million downloads within four days of launch in October 2019. Successful launches prompted vendors to port popular console and PC games to mobile platforms using advanced gaming engines, fueling further growth in this segment.

Revenue Stream Analysis

Based on the revenue stream BOX/CD game segment holds the largest market share. The segment is expected to grow slower than the overall market during the forecast period. Its position will remain the same as the largest market in 2027.  Box/CD game dominate the global gaming software market as they provide an enhanced gaming experience to users. One of the major drivers of the market is the rising purchasing power of gamers. Increased purchasing power, along with the need for an enhanced gaming experience, has prompted gamers to opt for a higher generation of box/CD games with the 3D feature, which has fueled the adoption of box/CD games.

Even though the segment is expected to exhibit strong growth rates during the forecast period, premium pricing of home box/CD games and related accessories may impede the growth of the box/CD games during the forecast period. Moreover, the sales of gaming software through physical mediums, such as compact disks (CDs) and digital video disks (DVDs), are declining as most of the gamers are opting for digital distribution channels and cloud-based gaming services. Thus, the segment is expected to have a sluggish growth during the forecast period.

Regional Analysis

Figure 3: Gaming Software Market by Region

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APAC is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC dominates the gaming software market led by China, Japan, and India, hosting the largest mobile gamer population. Smartphone proliferation and high-speed internet usage drive mobile gaming growth, supported by key players like Nintendo, Tencent, and Sony. Japan, South Korea, and China lead in online gamers due to strong internet infrastructure. Emerging Asian countries, including India, offer growth opportunities with rising smartphone use and impending 5G. PC and console-based AAA games thrive, fueled by higher incomes. China's lifted console ban spurs gaming growth, while Australia and New Zealand embrace freemium games and in-app purchases. APAC's rise continues with expanding smartphones and 5G.

The regional market experienced a positive impact from the COVID-19 pandemic in 2020-2021 as lockdowns prompted increased adoption of gaming software for recreation. This trend was particularly notable in developing nations like India. Furthermore, regional expansion by vendors is set to boost the market's growth. Diverse devices with varying screen sizes and graphics enhance user experiences, aligning with evolving technology trends that heighten gaming appeal and demand for software. This anticipates continued growth in the regional gaming software market throughout the forecast period.

Major Gaming Software Market Companies and Competitive Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Tencent- The company offers gaming software Tencent QQ which is designed to play online social games like Pub G.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Activision Blizzard Inc., Aristocrat Leisure Ltd., AT and T Inc., Bandai Namco Holdings Inc., Capcom Co. Ltd., Daybreak Game Co. LLC, Electronic Arts Inc., Epic Games Inc., Konami Group Corp., Krafton Inc., Microsoft Corp., Nintendo Co. Ltd., Playtika Holding Corp., Roblox Corp., Sega Sammy Holdings Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment, and Unity Software Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Million, 2017 - 2027)
    • Mobile games
    • Console games
    • PC games
  • Revenue Stream Outlook (USD Million, 2017 - 2027)
    • Box/CD game
    • Shareware
    • Freeware
    • In-app purchases
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Gaming Software Market Scope

Report Coverage

Details

Page number

173

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.13%

Market growth 2023-2027

USD 48.01 million

Market structure

Fragmented

YoY growth 2022-2023(%)

5.6

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 47%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Activision Blizzard Inc., Aristocrat Leisure Ltd., AT and T Inc., Bandai Namco Holdings Inc., Capcom Co. Ltd., Daybreak Game Co. LLC, Electronic Arts Inc., Epic Games Inc., Konami Group Corp., Krafton Inc., Microsoft Corp., Nintendo Co. Ltd., Playtika Holding Corp., Roblox Corp., Sega Sammy Holdings Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment, and Unity Software Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Gaming Software Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Revenue Stream
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global gaming software market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global gaming software market 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 Revenue Stream Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Revenue Stream Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Mobile games - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Mobile games - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Mobile games - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Mobile games - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Mobile games - Year-over-year growth 2022-2027 (%)
    • 6.4 Console games - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Console games - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Console games - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Console games - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Console games - Year-over-year growth 2022-2027 (%)
    • 6.5 PC games - Market size and forecast 2022-2027
      • Exhibit 42: Chart on PC games - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on PC games - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on PC games - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on PC games - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Type
      • Exhibit 46: Market opportunity by Type ($ million)

    7 Market Segmentation by Revenue Stream

    • 7.1 Market segments
      • Exhibit 47: Chart on Revenue Stream - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Revenue Stream - Market share 2022-2027 (%)
    • 7.2 Comparison by Revenue Stream
      • Exhibit 49: Chart on Comparison by Revenue Stream
      • Exhibit 50: Data Table on Comparison by Revenue Stream
    • 7.3 Box/CD game - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Box/CD game - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Box/CD game - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Box/CD game - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Box/CD game - Year-over-year growth 2022-2027 (%)
    • 7.4 Shareware - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Shareware - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Shareware - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Shareware - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Shareware - Year-over-year growth 2022-2027 (%)
    • 7.5 Freeware - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Freeware - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Freeware - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Freeware - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Freeware - Year-over-year growth 2022-2027 (%)
    • 7.6 In-app purchases - Market size and forecast 2022-2027
      • Exhibit 63: Chart on In-app purchases - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on In-app purchases - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on In-app purchases - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on In-app purchases - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Revenue Stream
      • Exhibit 67: Market opportunity by Revenue Stream ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.9 US - Market size and forecast 2022-2027
      • Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Activision Blizzard Inc.
              • Exhibit 120: Activision Blizzard Inc. - Overview
              • Exhibit 121: Activision Blizzard Inc. - Business segments
              • Exhibit 122: Activision Blizzard Inc. - Key news
              • Exhibit 123: Activision Blizzard Inc. - Key offerings
              • Exhibit 124: Activision Blizzard Inc. - Segment focus
            • 12.4 Aristocrat Leisure Ltd.
              • Exhibit 125: Aristocrat Leisure Ltd. - Overview
              • Exhibit 126: Aristocrat Leisure Ltd. - Business segments
              • Exhibit 127: Aristocrat Leisure Ltd. - Key offerings
              • Exhibit 128: Aristocrat Leisure Ltd. - Segment focus
            • 12.5 AT and T Inc.
              • Exhibit 129: AT and T Inc. - Overview
              • Exhibit 130: AT and T Inc. - Business segments
              • Exhibit 131: AT and T Inc. - Key news
              • Exhibit 132: AT and T Inc. - Key offerings
              • Exhibit 133: AT and T Inc. - Segment focus
            • 12.6 Electronic Arts Inc.
              • Exhibit 134: Electronic Arts Inc. - Overview
              • Exhibit 135: Electronic Arts Inc. - Product / Service
              • Exhibit 136: Electronic Arts Inc. - Key offerings
            • 12.7 Krafton Inc.
              • Exhibit 137: Krafton Inc. - Overview
              • Exhibit 138: Krafton Inc. - Product / Service
              • Exhibit 139: Krafton Inc. - Key offerings
            • 12.8 Microsoft Corp.
              • Exhibit 140: Microsoft Corp. - Overview
              • Exhibit 141: Microsoft Corp. - Business segments
              • Exhibit 142: Microsoft Corp. - Key news
              • Exhibit 143: Microsoft Corp. - Key offerings
              • Exhibit 144: Microsoft Corp. - Segment focus
            • 12.9 Nintendo Co. Ltd.
              • Exhibit 145: Nintendo Co. Ltd. - Overview
              • Exhibit 146: Nintendo Co. Ltd. - Product / Service
              • Exhibit 147: Nintendo Co. Ltd. - Key offerings
            • 12.10 Playtika Holding Corp.
              • Exhibit 148: Playtika Holding Corp. - Overview
              • Exhibit 149: Playtika Holding Corp. - Product / Service
              • Exhibit 150: Playtika Holding Corp. - Key offerings
            • 12.11 Roblox Corp.
              • Exhibit 151: Roblox Corp. - Overview
              • Exhibit 152: Roblox Corp. - Product / Service
              • Exhibit 153: Roblox Corp. - Key offerings
            • 12.12 Sega Sammy Holdings Inc.
              • Exhibit 154: Sega Sammy Holdings Inc. - Overview
              • Exhibit 155: Sega Sammy Holdings Inc. - Business segments
              • Exhibit 156: Sega Sammy Holdings Inc. - Key offerings
              • Exhibit 157: Sega Sammy Holdings Inc. - Segment focus
            • 12.13 Sony Group Corp.
              • Exhibit 158: Sony Group Corp. - Overview
              • Exhibit 159: Sony Group Corp. - Business segments
              • Exhibit 160: Sony Group Corp. - Key news
              • Exhibit 161: Sony Group Corp. - Key offerings
              • Exhibit 162: Sony Group Corp. - Segment focus
            • 12.14 Take Two Interactive Software Inc.
              • Exhibit 163: Take Two Interactive Software Inc. - Overview
              • Exhibit 164: Take Two Interactive Software Inc. - Product / Service
              • Exhibit 165: Take Two Interactive Software Inc. - Key offerings
            • 12.15 Tencent Holdings Ltd.
              • Exhibit 166: Tencent Holdings Ltd. - Overview
              • Exhibit 167: Tencent Holdings Ltd. - Business segments
              • Exhibit 168: Tencent Holdings Ltd. - Key offerings
              • Exhibit 169: Tencent Holdings Ltd. - Segment focus
            • 12.16 Ubisoft Entertainment
              • Exhibit 170: Ubisoft Entertainment - Overview
              • Exhibit 171: Ubisoft Entertainment - Business segments
              • Exhibit 172: Ubisoft Entertainment - Key news
              • Exhibit 173: Ubisoft Entertainment - Key offerings
              • Exhibit 174: Ubisoft Entertainment - Segment focus
            • 12.17 Unity Software Inc.
              • Exhibit 175: Unity Software Inc. - Overview
              • Exhibit 176: Unity Software Inc. - Product / Service
              • Exhibit 177: Unity Software Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 178: Inclusions checklist
                • Exhibit 179: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 180: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 181: Research methodology
                • Exhibit 182: Validation techniques employed for market sizing
                • Exhibit 183: Information sources
              • 13.5 List of abbreviations
                • Exhibit 184: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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