Geomarketing Software Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 168 SKU: IRTNTR40187

Geomarketing Software Market Forecast 2024-2028 :

The Geomarketing Software Market size is forecast to increase by USD 29.5 billion, at a CAGR of 25.77% between 2023 and 2028. The growth rate of the market depends on several factors, including the increasing adoption of technologically advanced mobile devices, the increasing use of location-based decision-making, and the need to improve business efficiency.

The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 10 market companies, including Bluedot Industries Pty Ltd., CartoDB Inc., Cisco Systems Inc., Egon Srl, Esri Global Inc., Galigeo SAS, GeoConcept SAS, International Business Machines Corp., Microsoft Corp., Nexiga GmbH, Oracle Corp., Qualcomm Inc., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH . Additionally, Adobe Inc offers geomarketing software such as Adobe Marketo Engage, largest marketing automation platform, a singular solution that attract, segment and nurture customers from discovery to biggest fan.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market  Growth Analysis Driver

Increasing adoption of technologically advanced mobile devices drives market growth. The number of mobile subscribers has increased rapidly across the globe, and people are opting for technologically advanced mobile devices for both personal and professional purposes. In addition, this has led to an increase in the generation of location-based data from smart device users.

Moreover, factors such as improvements in user interfaces in mobile apps and the use of location-enabled mobile devices, such as smartphones and tablets that offer high processing speed, have increased the adoption of marketing software across the globe among end-user sectors. In addition, enterprises are providing their employees with handheld devices for business purposes and to support the generation of location data. As a result, smart mobile device manufacturers are developing new devices that can generate location-based data from business applications. Hence, such factors are driving the market growth during the forecast period.

Market Growth and Trends

The evolution of programmatic advertisement buying is an emerging trend in the market. Programmatic advertisement buying enables consumers in automating their decision-making processes for buying digital advertisements by targeting specific demographic segments and audiences. In addition, these advertisements are placed using real-time bidding (RTB) and AI for online display, mobile and video campaigns, and social media campaigning.

Moreover, programmatic advertisements use geomarketing software for buying digital advertisements. In addition, traditionally, digital advertisements were sold and bought by salespeople, who can be unreliable and expensive. Furthermore, geomarketing software helps make the advertisement buying process more efficient; moreover, the removal of human intervention has also made the buying process less expensive. Hence, such factors are driving the market trends and analysis during the forecast period.

Market Restrain

The rise in privacy and security issues regarding sensitive data hinders market growth. Geomarketing software comprises several safety concerns due to the high use of sensitive data related to customer location. In addition, the risk of an information leak in marketing software is high and can result in the misuse or manipulation of data.

Moreover, customers are concerned about the lack of transparency regarding the use and processing of this data. In addition, these issues can lead to a number of legal and security concerns related to organizational infrastructure, access control, identity management, risk management, regulatory and legislative compliance, auditing, and logging. In a multi-tenant model, there is always a risk of information leakage, which could result in the misuse or manipulation of data. Hence, such factors are hindering the market growth during the forecast period.

Market Segmentation By Location

The outdoor segment is estimated to witness significant growth during the forecast period. The growth of this segment is fuelled by the rising demand from the telecommunications, retail, BFSI, travel and tourism, and transportation sectors in developing economies such as India, the US, Qatar, the UAE, China, and Brazil. In addition, the growth of this segment is mainly attributed to the advantages associated with geomarketing software applications.

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The outdoor segment was the largest segment and was valued at USD 3.63 billion in 2018. For instance, when retailers need to know about their target customers, outdoor geomarketing software deployed at optimal store locations helps them in finding these target groups and in analyzing their behavior by obtaining the data of customers. In addition, the benefits of using geomarketing software include real-time global geographic visibility, intelligent linking and mapping, and sophisticated sourcing across all locations. Hence, such factors are fuelling the demand of this segment which in turn drives the market during the forecast period.

Market Segmentation By Deployment

The various advantages offered by the cloud-based segment will increase the market growth. The cloud-based segment is expected to grow at a high rate fuelled by the increasing popularity of cloud platforms among end-users. In addition, many market players, such as Egon and UrbiStat Srl (UrbiStat), offer geomarketing software based on the SaaS model. Cloud-based solutions are less expensive than on-premises software. Cloud-based geomarketing software does not require the actual installation of the hardware and software at the end-users premises; instead, it is maintained at the company's data center, from where it can be accessed by the end-user on a subscription basis. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

Regional Overview

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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The US and Canada are the prominent contributing countries in the region. In addition, this is primarily attributed to the increasing adoption of advanced technologies in various sectors, such as telecommunication, retail, healthcare, media, and entertainment. Moreover, the significant presence of location software providers in North America is augmenting the adoption of customer management and engagement solutions, which is creating demand for efficient geomarketing software and solutions. Furthermore, in the US, marketers in various end-user sectors use mobile ads, display ads, and search ads to promote their products and services.  In addition, advertisers are spending more on mobile advertisements as consumers are increasingly using their mobile devices for a range of applications. Hence, such factors are driving the market in North America during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Market Players

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc: The company offers geomarketing software through its subsidiary Google such as Google Ads geofencing.

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

  • Location Outlook
    • Outdoor
    • Indoor
  • Deployment Outlook
    • Cloud-based
    • On-premises
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is at the forefront of providing real-time information across various industries, including farming, logistics, and automotive, through GPS-enabled precision applications. This technology enhances mobile workforce management, offering roadside assistance and traffic updates. As businesses embrace location-based solutions, the market sees substantial growth in revenue. However, uniform regulatory standards are essential to address customer data privacy and security concerns, safeguarding against fraud and malicious code. The shift from physical stores to digital stores demands largescale data usage, prompting significant investments in technology enhancement.

In response to dynamic consumer behavior, advanced marketing analytics tools, smart wearables, and wireless connectivity play crucial roles in tailoring marketing strategies. The market leverages the Internet of Things and cloud computing to deliver traffic analytics and real-time geodata. Geomarketing solutions facilitate digitization, allowing businesses to engage customers effectively, especially during periods of panic buying and stay-at-home guidelines. The adoption of digital geomarketing technology opens growth opportunities for service providers, emphasizing brand dependence on personalized customer experiences to reduce churn rates. Collaboration with government authorities, telecommunications, transportation, and retailers enables the development of innovative services like pickups, navigation, and customer support, fostering brand loyalty in a competitive landscape.

 

Geomarketing Software Market Scope

Report Coverage

Details

Page number

168

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 25.77%

Market Growth 2024-2028

USD 29.25 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

22.85

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 39%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Adobe Inc., Alphabet Inc., Bluedot Industries Pty Ltd., CartoDB Inc., Cisco Systems Inc., Egon Srl, Esri Global Inc., Galigeo SAS, GeoConcept SAS, International Business Machines Corp., Microsoft Corp., Nexiga GmbH, Oracle Corp., Qualcomm Inc., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Geomarketing Software Market Research Report?

  • CAGR of the market report forecast during the forecast period
  • Detailed information on factors that will drive the growth of the market  between 2023 and 2028
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming market trends and changes in consumer behavior
  • Growth of the market across North America, APAC, Europe, Middle East and Africa, and South America
  • Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of Industry companies

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Location
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global geomarketing software market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global geomarketing software market 2018 - 2022 ($ billion)
    • 4.2 Location Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Location Segment 2018 - 2022 ($ billion)
    • 4.3 Deployment Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Deployment Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Location

    • 6.1 Market segments
      • Exhibit 30: Chart on Location - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Location - Market share 2023-2028 (%)
    • 6.2 Comparison by Location
      • Exhibit 32: Chart on Comparison by Location
      • Exhibit 33: Data Table on Comparison by Location
    • 6.3 Outdoor - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Outdoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Outdoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
    • 6.4 Indoor - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Indoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Indoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Indoor - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Indoor - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Location
      • Exhibit 42: Market opportunity by Location ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Location ($ billion)

    7 Market Segmentation by Deployment

    • 7.1 Market segments
      • Exhibit 44: Chart on Deployment - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Deployment - Market share 2023-2028 (%)
    • 7.2 Comparison by Deployment
      • Exhibit 46: Chart on Comparison by Deployment
      • Exhibit 47: Data Table on Comparison by Deployment
    • 7.3 Cloud-based - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
    • 7.4 On-premises - Market size and forecast 2023-2028
      • Exhibit 52: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Deployment
      • Exhibit 56: Market opportunity by Deployment ($ billion)
      • Exhibit 57: Data Table on Market opportunity by Deployment ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 APAC - Market size and forecast 2023-2028
      • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.5 Europe - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 Japan - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.12 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Adobe Inc.
              • Exhibit 111: Adobe Inc. - Overview
              • Exhibit 112: Adobe Inc. - Business segments
              • Exhibit 113: Adobe Inc. - Key offerings
              • Exhibit 114: Adobe Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 115: Alphabet Inc. - Overview
              • Exhibit 116: Alphabet Inc. - Business segments
              • Exhibit 117: Alphabet Inc. - Key news
              • Exhibit 118: Alphabet Inc. - Key offerings
              • Exhibit 119: Alphabet Inc. - Segment focus
            • 12.5 Bluedot Industries Pty Ltd.
              • Exhibit 120: Bluedot Industries Pty Ltd. - Overview
              • Exhibit 121: Bluedot Industries Pty Ltd. - Product / Service
              • Exhibit 122: Bluedot Industries Pty Ltd. - Key offerings
            • 12.6 CartoDB Inc.
              • Exhibit 123: CartoDB Inc. - Overview
              • Exhibit 124: CartoDB Inc. - Product / Service
              • Exhibit 125: CartoDB Inc. - Key offerings
            • 12.7 Cisco Systems Inc.
              • Exhibit 126: Cisco Systems Inc. - Overview
              • Exhibit 127: Cisco Systems Inc. - Business segments
              • Exhibit 128: Cisco Systems Inc. - Key news
              • Exhibit 129: Cisco Systems Inc. - Key offerings
              • Exhibit 130: Cisco Systems Inc. - Segment focus
            • 12.8 Egon Srl
              • Exhibit 131: Egon Srl - Overview
              • Exhibit 132: Egon Srl - Product / Service
              • Exhibit 133: Egon Srl - Key offerings
            • 12.9 International Business Machines Corp.
              • Exhibit 134: International Business Machines Corp. - Overview
              • Exhibit 135: International Business Machines Corp. - Business segments
              • Exhibit 136: International Business Machines Corp. - Key news
              • Exhibit 137: International Business Machines Corp. - Key offerings
              • Exhibit 138: International Business Machines Corp. - Segment focus
            • 12.10 Microsoft Corp.
              • Exhibit 139: Microsoft Corp. - Overview
              • Exhibit 140: Microsoft Corp. - Business segments
              • Exhibit 141: Microsoft Corp. - Key news
              • Exhibit 142: Microsoft Corp. - Key offerings
              • Exhibit 143: Microsoft Corp. - Segment focus
            • 12.11 Nexiga GmbH
              • Exhibit 144: Nexiga GmbH - Overview
              • Exhibit 145: Nexiga GmbH - Product / Service
              • Exhibit 146: Nexiga GmbH - Key offerings
            • 12.12 Oracle Corp.
              • Exhibit 147: Oracle Corp. - Overview
              • Exhibit 148: Oracle Corp. - Business segments
              • Exhibit 149: Oracle Corp. - Key news
              • Exhibit 150: Oracle Corp. - Key offerings
              • Exhibit 151: Oracle Corp. - Segment focus
            • 12.13 Quuppa Oy
              • Exhibit 152: Quuppa Oy - Overview
              • Exhibit 153: Quuppa Oy - Product / Service
              • Exhibit 154: Quuppa Oy - Key offerings
            • 12.14 Reveal Mobile Inc.
              • Exhibit 155: Reveal Mobile Inc. - Overview
              • Exhibit 156: Reveal Mobile Inc. - Product / Service
              • Exhibit 157: Reveal Mobile Inc. - Key offerings
            • 12.15 Salesforce Inc.
              • Exhibit 158: Salesforce Inc. - Overview
              • Exhibit 159: Salesforce Inc. - Product / Service
              • Exhibit 160: Salesforce Inc. - Key news
              • Exhibit 161: Salesforce Inc. - Key offerings
            • 12.16 UrbiStat Srl
              • Exhibit 162: UrbiStat Srl - Overview
              • Exhibit 163: UrbiStat Srl - Product / Service
              • Exhibit 164: UrbiStat Srl - Key offerings
            • 12.17 WIGeoGIS Softwareerstellungs und Handels GmbH
              • Exhibit 165: WIGeoGIS Softwareerstellungs und Handels GmbH - Overview
              • Exhibit 166: WIGeoGIS Softwareerstellungs und Handels GmbH - Product / Service
              • Exhibit 167: WIGeoGIS Softwareerstellungs und Handels GmbH - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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