Germany Luxury Goods Market by Distribution Channel, Product, and End-user - Forecast and Analysis 2024-2028

Published: Mar 2024 Pages: 134 SKU: IRTNTR77756

Germany Luxury Goods Market Forecast 2024-2028

  • The Germany luxury goods market size is estimated to grow by USD 1.12 billion between  2023 and 2028
  • The market is accelerating at a compound annual growth rate of 1.23%.

 

The market trends and analysis report thoroughly examines key growth drivers, including the increased demand for premium beauty products and cosmetics, the growing adoption of sustainable luxury goods, and the rising prevalence of counterfeit luxury items. By analyzing these factors, the report offers insights into the evolving landscape of the Germany luxury goods market, highlighting both opportunities and challenges that shape industry growth and development.

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Key Major Companies

Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches to enhance their presence in the market.

  • Compagnie Financiere Richemont SA: The company offers luxury goods such as Bracelets, Rings, Necklaces, Earrings, Engagement rings, and Wedding bands.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Chanel Ltd., Coty Inc., Dolce and Gabbana SRL, Giorgio Armani S.p.A., Hugo Boss AG, LVMH Moet Hennessy Louis Vuitton SE, Max Mara Fashion Group S.r.l., Michael Kors Switzerland GmbH, Moncler SPA, Prada S.p.A, PVH Corp., Ralph Lauren Corp., Ray Ban, Rolex SA, Swarovski AG, The Estee Lauder Companies Inc., and Tom Ford International LLC

Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics

The market faces various challenges and opportunities in today's dynamic landscape. With shifts in consumer behavior driven by factors like the financial crisis and rise in unemployment, traditional brick-and-mortar stores are adapting to the rise of e-commerce and social media marketing. Brand communication and digital marketing strategies play pivotal roles in reaching consumers amidst demand disruption. While international travel restrictions impact sales in upscale malls, online sales through e-commerce fashion retail platforms continue to rise. Moreover, there's a growing emphasis on sustainable luxury goods and ethical methods, reflecting consumer concerns about the environment and eco-friendly practices. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Drivers

Increased demand for premium beauty products and cosmetics is the key factor driving the market. Luxury skin care products are personal luxury goods that contain the right blend of premium ingredients. Due to the increasing disposable income of people in Germany, many consumers are spending more money on high-end cosmetics, and skin care products are at the top of that list. People are becoming more aware of skin problems like spots, acne, and pigmentation, and they are willing to spend more money on premium skin care. Premium cosmetics and skincare brands focus on differentiating themselves from pharmaceutical companies. Therefore, they invest in innovative skincare ingredients and technologies.

Further, smartphone users especially search for fashion e-commerce stores for apparel, footwear, and beauty products. Consumers, especially the aging population, look for skin care products that can help retain their youthful appearance. Previously, anti-aging creams were used to plump up the skin temporarily to reduce the appearance of fine lines and wrinkles. Skin care products for oily and sensitive skin have ingredients that treat fine lines and wrinkles. Therefore, there has been a rise in the demand for premium beauty products, with the rise in the lifestyles of consumers in Germany. These factors are expected to drive the market expansion during the forecast period.

Significant Market Trends

Increasing adoption of sustainable luxury goods is the primary trend shaping the market. A growing number of consumers, particularly younger demographics, are prioritizing environmental consciousness, leading to increased demand for sustainable amenity goods. Luxury brands are embracing sustainability to minimize their ecological footprint and stand out in a competitive luxury goods market in Germany. By showcasing eco-friendly initiatives through storytelling, brands enhance their image and foster trust and loyalty among value-driven consumers. This trend also presents an opportunity for brands in Germany to tap into a higher-value segment while aligning with consumer ethics.

Additionally, government policies promoting sustainable practices further support this shift, creating an ecosystem for sustainability-conscious luxury brands and driving market growth. Leading brands like Ralph Lauren Corp. are adopting traceability and certification of raw materials to meet the demand for ethical consumption, driving the growth of the market during the forecast period. 

Major Market Challenges

The rising issue of counterfeit products is the major challenge that affects market growth. Counterfeit luxury goods pose significant challenges to authentic premium brands, impacting their prestige, brand value, and consumer perception. These imitation products tarnish the reputation of legitimate brands, leading to decreased customer engagement and brand loyalty. The prevalence of counterfeit items results in revenue losses for genuine luxury brands, as consumers may opt for cheaper imitations instead. This revenue loss can hinder investments in innovation and marketing.

Besides, premium brands are investing resources in combating counterfeiting through legal measures and anti-counterfeiting technologies, but these efforts can divert resources from growth-oriented initiatives. The presence of counterfeit goods also raises health and safety concerns, further damaging the reputation of authentic luxury brands. Thus, the proliferation of counterfeit products may impede the growth of the market in the forecast period.

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Market Segmentation And Region

By Distribution Channel Analysis 

The offline segment will account for a major share of the market's expansion during the forecast period.? The offline segment of the luxury goods market in Germany offers a personalized and immersive shopping experience, catering to consumers seeking exclusivity and brand affinity. High-end boutiques, flagship stores, and department stores provide intimate interactions and curated ambiance, enhancing the premium shopping experience. The offline segment segment was valued at USD 12.21 billion in 2018.  Exclusive events and personalized consultations by brands like Hugo Boss AG, Rolex SA, and Prada S.p.A further reinforce the sense of exclusivity and connection with discerning consumers. These factors will fuel the growth of the offline luxury goods market in Germany during the forecast period.

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By Product Analysis 

The market is segmented by product into clothing, perfumes and cosmetics, watches and jewelry, and others. The clothing segment will account for the largest share of this segment.? 

Market Analyst Overview:

The market experiences growth, particularly in the fourth quarter, driven by increasing online purchases and internet penetration. Initiatives by organizations like The U.S. ITA (The International Trade Administration) promote consumer buying behavior focusing on recycling and upcycling, leading to the emergence of sustainable fashion brands like Manufactum. This shift towards sustainability extends to materials like sustainable leather, made possible by innovations such as olive leaf tanning agents. Luxury goods industry players, both international and local, prioritize new product development and foster strategic partnerships and collaborations to enhance distribution networks.

Meanwhile, luxury watch brands like the Bavaria watch offer core design variants and ensure payment and tax certification compliance, as analyzed by organizations like Euromonitor International using qualitative analysis and growth projections. Furthermore, In the market, both international players and local players strategize with corporate strategy to combat competitive threats. In-country analysts monitor factors like meat production and watch faces, assessing files and trends to identify potential challenges and opportunities for growth.

Market Scope

Report Coverage

Details

Page number

120

Base year

2023

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 1.23%

Market growth 2024-2028

USD 1.12 billion

Market structure

Fragmented

YoY growth (%)

0.9

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Chanel Ltd., Compagnie Financiere Richemont SA, Coty Inc., Dolce and Gabbana SRL, Giorgio Armani S.p.A., Hugo Boss AG, LVMH Moet Hennessy Louis Vuitton SE, Max Mara Fashion Group S.r.l., Michael Kors Switzerland GmbH, Moncler SPA, Prada S.p.A, PVH Corp., Ralph Lauren Corp., Ray Ban, Rolex SA, Swarovski AG, The Estee Lauder Companies Inc., and Tom Ford International LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market forecast during the forecast period
  • Detailed information on factors that will drive the growth of the market  between 2024 and 2028
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Germany
  • Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

 

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 13: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 14: Chart on Germany: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on Germany: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Luxury goods market in Germany 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on luxury goods market in Germany 2018 - 2022 ($ billion)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.3 Product Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.4 End-user Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 29: Chart on Comparison by Distribution Channel
      • Exhibit 30: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 39: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 41: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 42: Data Table on Product - Market share 2023-2028 (%)
    • 7.2 Comparison by Product
      • Exhibit 43: Chart on Comparison by Product
      • Exhibit 44: Data Table on Comparison by Product
    • 7.3 Clothing - Market size and forecast 2023-2028
      • Exhibit 45: Chart on Clothing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 46: Data Table on Clothing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 47: Chart on Clothing - Year-over-year growth 2023-2028 (%)
      • Exhibit 48: Data Table on Clothing - Year-over-year growth 2023-2028 (%)
    • 7.4 Perfumes and cosmetics - Market size and forecast 2023-2028
      • Exhibit 49: Chart on Perfumes and cosmetics - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Data Table on Perfumes and cosmetics - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 51: Chart on Perfumes and cosmetics - Year-over-year growth 2023-2028 (%)
      • Exhibit 52: Data Table on Perfumes and cosmetics - Year-over-year growth 2023-2028 (%)
    • 7.5 Watches and jewelry - Market size and forecast 2023-2028
      • Exhibit 53: Chart on Watches and jewelry - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Data Table on Watches and jewelry - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 55: Chart on Watches and jewelry - Year-over-year growth 2023-2028 (%)
      • Exhibit 56: Data Table on Watches and jewelry - Year-over-year growth 2023-2028 (%)
    • 7.6 Others - Market size and forecast 2023-2028
      • Exhibit 57: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 59: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 60: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.7 Market opportunity by Product
      • Exhibit 61: Market opportunity by Product ($ billion)
      • Exhibit 62: Data Table on Market opportunity by Product ($ billion)

    8 Market Segmentation by End-user

    • 8.1 Market segments
      • Exhibit 63: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 64: Data Table on End-user - Market share 2023-2028 (%)
    • 8.2 Comparison by End-user
      • Exhibit 65: Chart on Comparison by End-user
      • Exhibit 66: Data Table on Comparison by End-user
    • 8.3 Female - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Female - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on Female - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on Female - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Female - Year-over-year growth 2023-2028 (%)
    • 8.4 Male - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Male - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on Male - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on Male - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Male - Year-over-year growth 2023-2028 (%)
    • 8.5 Market opportunity by End-user
      • Exhibit 75: Market opportunity by End-user ($ billion)
      • Exhibit 76: Data Table on Market opportunity by End-user ($ billion)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 78: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 79: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 80: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 81: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 82: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 83: Matrix on vendor position and classification
            • 12.3 Compagnie Financiere Richemont SA
              • Exhibit 84: Compagnie Financiere Richemont SA - Overview
              • Exhibit 85: Compagnie Financiere Richemont SA - Business segments
              • Exhibit 86: Compagnie Financiere Richemont SA - Key offerings
              • Exhibit 87: Compagnie Financiere Richemont SA - Segment focus
            • 12.4 Coty Inc.
              • Exhibit 88: Coty Inc. - Overview
              • Exhibit 89: Coty Inc. - Business segments
              • Exhibit 90: Coty Inc. - Key news
              • Exhibit 91: Coty Inc. - Key offerings
              • Exhibit 92: Coty Inc. - Segment focus
            • 12.5 Giorgio Armani S.p.A.
              • Exhibit 93: Giorgio Armani S.p.A. - Overview
              • Exhibit 94: Giorgio Armani S.p.A. - Product / Service
              • Exhibit 95: Giorgio Armani S.p.A. - Key offerings
            • 12.6 Hugo Boss AG
              • Exhibit 96: Hugo Boss AG - Overview
              • Exhibit 97: Hugo Boss AG - Product / Service
              • Exhibit 98: Hugo Boss AG - Key offerings
            • 12.7 LVMH Moet Hennessy Louis Vuitton SE
              • Exhibit 99: LVMH Moet Hennessy Louis Vuitton SE - Overview
              • Exhibit 100: LVMH Moet Hennessy Louis Vuitton SE - Business segments
              • Exhibit 101: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
              • Exhibit 102: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
            • 12.8 Max Mara Fashion Group S.r.l.
              • Exhibit 103: Max Mara Fashion Group S.r.l. - Overview
              • Exhibit 104: Max Mara Fashion Group S.r.l. - Product / Service
              • Exhibit 105: Max Mara Fashion Group S.r.l. - Key offerings
            • 12.9 Michael Kors Switzerland GmbH
              • Exhibit 106: Michael Kors Switzerland GmbH - Overview
              • Exhibit 107: Michael Kors Switzerland GmbH - Product / Service
              • Exhibit 108: Michael Kors Switzerland GmbH - Key offerings
            • 12.10 Moncler SPA
              • Exhibit 109: Moncler SPA - Overview
              • Exhibit 110: Moncler SPA - Product / Service
              • Exhibit 111: Moncler SPA - Key offerings
            • 12.11 Prada S.p.A
              • Exhibit 112: Prada S.p.A - Overview
              • Exhibit 113: Prada S.p.A - Product / Service
              • Exhibit 114: Prada S.p.A - Key offerings
            • 12.12 PVH Corp.
              • Exhibit 115: PVH Corp. - Overview
              • Exhibit 116: PVH Corp. - Business segments
              • Exhibit 117: PVH Corp. - Key offerings
              • Exhibit 118: PVH Corp. - Segment focus
            • 12.13 Ralph Lauren Corp.
              • Exhibit 119: Ralph Lauren Corp. - Overview
              • Exhibit 120: Ralph Lauren Corp. - Business segments
              • Exhibit 121: Ralph Lauren Corp. - Key news
              • Exhibit 122: Ralph Lauren Corp. - Key offerings
              • Exhibit 123: Ralph Lauren Corp. - Segment focus
            • 12.14 Ray Ban
              • Exhibit 124: Ray Ban - Overview
              • Exhibit 125: Ray Ban - Product / Service
              • Exhibit 126: Ray Ban - Key offerings
            • 12.15 Rolex SA
              • Exhibit 127: Rolex SA - Overview
              • Exhibit 128: Rolex SA - Product / Service
              • Exhibit 129: Rolex SA - Key offerings
            • 12.16 The Estee Lauder Companies Inc.
              • Exhibit 130: The Estee Lauder Companies Inc. - Overview
              • Exhibit 131: The Estee Lauder Companies Inc. - Product / Service
              • Exhibit 132: The Estee Lauder Companies Inc. - Key offerings
            • 12.17 Tom Ford International LLC
              • Exhibit 133: Tom Ford International LLC - Overview
              • Exhibit 134: Tom Ford International LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 135: Inclusions checklist
                • Exhibit 136: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 137: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 138: Research methodology
                • Exhibit 139: Validation techniques employed for market sizing
                • Exhibit 140: Information sources
              • 13.5 List of abbreviations
                • Exhibit 141: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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