Gesture Recognition Solution Market by Technology, Application and Geography - Forecast and Analysis 2023-2027

The gesture recognition solution market is estimated to grow at a CAGR of 28.13% between 2022 and 2027. The size of the market is forecast to increase by USD 36,014.93 million. The growth of the market depends on several factors, including the development of processors that support gesture recognition, the increasing adoption of human-machine interface (HMI) technologies in the automotive industry, and the progress made in various machine vision technologies are driving the growth of automotive gesture recognition systems.

This report extensively covers market segmentation by technology (touch-based and touchless), application (gaming consoles, smartphones, automobiles, and PCs), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Gesture Recognition Solution Market During the Forecast Period?

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Gesture Recognition Solution Market: Key Drivers, Trends, Challenges, and Customer Landscape

The rising implementation of HMI technologies in the automotive industry is notably driving market growth, although factors such as the limited accuracy in recognizing motion gestures may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Gesture Recognition Solution Market Driver

The rising implementation of HMI technologies in the automotive industry is notably driving the market growth. Vehicle manufacturers are increasingly implementing HMI technologies in their vehicles, especially in connected and autonomous models. One of the major reasons behind this evolution is the need to improve safety while driving and to reduce fatalities due to vehicular accidents. In addition, the requirement for convenience and comfort has improved automotive infotainment systems from being conventional audio players to touchscreen-based infotainment systems.

To enhance driving safety, voice recognition technology has been integrated into automotive infotainment systems by vehicle manufacturers. Voice recognition technology for in-car infotainment systems is widely accepted across every segment of vehicles. This has compelled luxury vehicle manufacturers to offer innovative technologies for controlling in-car infotainment systems as product differentiators. Gesture recognition is one such technology. Hence, such factors are expected to drive the growth of the global market during the forecast period.

Significant Gesture Recognition Solution Market Trend

Increasing priority for ToF cameras for gesture recognition is an emerging trend in the market. Gesture recognition software can be integrated with sensors and any type of camera in electronic devices to detect air gestures. The need for more accurate gesture control and the introduction of facial recognition features in electronic devices such as laptops and smartphones have compelled electronic device manufacturers to implement 3D cameras into their products. For instance, Apple Inc. has implemented 3D depth-sensing cameras for its smartphones and tablets. There are different types of 3D depth-sensing cameras, such as structured light cameras, active stereo cameras, and ToF cameras. 3D cameras used in laptops and smartphones are either structured light cameras or stereo cameras that consume more power, resulting in fast battery discharge. Therefore, to overcome this drawback, ToF cameras are being used in smartphones.

ToF cameras emit IR light signals for devices and measure the time required for light signals to reflect. This measurement allows ToF cameras to analyze the depth of the image by differentiating between the light reflected from different parts of the body. Unlike other types of 3D cameras, which use dot projectors as a source of depth sensing, ToF cameras use laser sources for depth sensing. Therefore, they consume less power than other types of 3D cameras. Therefore, such factors will drive the growth of the market during the forecast period.

Major Gesture Recognition Solution Market Challenge

The limited accuracy in recognizing motion gestures is a major challenge impeding market growth. The lack of standardized gestures and movements is one of the major reasons for the occurrences of accuracy errors with respect to capturing motion gestures. Gesture recognition-enabled devices such as smart TVs, gaming consoles, and laptops require users to move their hands, eyes, or legs to initiate the necessary action. For instance, in an automotive infotainment system, which is enabled with gesture recognition technology, the user can move his or her palms right to left or left to right to switch songs. However, a subtle movement of the individual's hand can activate a function that the user did not intend. Such factors are expected to hinder the growth of the global market during the forecast period.

Another reason for the lack of accuracy is computational issues, which occur due to lighting conditions. Poor lighting conditions cause difficulty in distinguishing between the foreground and background features, resulting in the inaccurate detection of hand and other body movements. The lack of accuracy in recognizing motion gestures is decreasing the adoption rate of gesture recognition technology by electronic device manufacturers. This factor is expected to challenge the growth of the global market during the forecast period.

Key Gesture Recognition Solution Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Gesture Recognition Solution Market Customer Landscape

Who are the Major Gesture Recognition Solution Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Cipia Vision Ltd. - The company operates under one segment. The company under this segment offers cabin sensing solutions for the automotive industry. The key offerings of the company include a gesture recognition solution that allows drivers and passengers to interact with vehicles for controlling the infotainment system without touching any buttons or screens.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Alphabet Inc.
• Apple Inc.
• Elliptic Laboratories AS
• GestureTek technologies
• Infineon Technologies AG
• Intel Corp.
• IrisGuard Ltd.
• Jabil Inc.
• Microchip Technology Inc.
• NVIDIA Corp.
• OMRON Corp.
• Qualcomm Inc.
• Sony Group Corp.
• STMicroelectronics NV
• Synaptics Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Parent Market Analysis

Technavio categorizes the global gesture recognition solution market as a part of the global electronic components market within the global electronic market. The global electronics market includes manufacturers of communications equipment, technology hardware storage and peripherals, electronic equipment and instruments, electronic components, consumer electronics, industrial electronics products, and electronic manufacturing services.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

What is the Fastest-Growing Segment in the Gesture Recognition Solution Market?

The market share growth by the touch-based segment will be significant during the forecast period. The use of touch-based gesture recognition features in smartphones is mainly driven by the fact that OEMs are trying to integrate every possible technology into their devices to enhance the consumer experience.

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The touch-based segment was valued at USD 2,996.55 million in 2017 and continued to grow until 2021. Currently, air gesture recognition technology in smartphones is not viewed as having great value addition by users. This can be substantiated by the fact that many smartphone users do not even know that their smartphones have air gesture features, as smartphone users commonly use touch gestures. Currently, in smartphones, air gestures are used for limited activities, such as for the activation of an option by swiping the select option and then moving the fingers or fists to click pictures. These small gesture and facial recognition systems can be easily integrated with the adoption of AI-based 3D gesture recognition. For instance, PointGrab, a vendor involved in the manufacturing of gesture recognition technology, developed PointSwitch technology, which allows a user to control a smart TV (and home automation devices as well) by just pointing a finger at it. PointSwitch technology creates a transparent, touch-friendly space in front of the user at a particular distance. The user can then point or move the finger to perform a particular gesture, which will cause an action to take place. Therefore, such factors will result in market growth during the forecast period.

Which are the Key Regions for the Gesture Recognition Solution Market?

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APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

One of the major reasons for the growth of the market in APAC is the increasing demand for smartphones. The increase in the availability of low-priced smartphones has resulted in their high demand in countries such as India, Indonesia, Vietnam, the Philippines, Sri Lanka, and Pakistan. Many Chinese mobile computing devices manufacturers, such as Xiaomi, OPPO, and OnePlus, are making significant profits through the sales of low-cost smartphones. These smartphones are integrated with several features that are usually available in high-end smartphones. As firms such as Apple and SAMSUNG incorporate newer features such as 3D depth-sensing cameras within smartphones, we can expect several of the Chinese smartphone manufacturers to also focus on integrating such hardware and software specifications into their devices, thereby driving the growth of the market in APAC.

In addition, smart TVs are also expected to contribute to the growth of the market for consumer electronic devices in APAC during the forecast period. In terms of PCs, firms such as Sony, SAMSUNG, and Lenovo, are expected to contribute a large share to the growth of the market in APAC, primarily because these firms have a strong base and an established brand name in APAC. These firms are expected to upgrade their existing products with more features regarding gesture recognition, which, in turn, will boost the growth of the market in the region during the forecast period.

Furthermore, countries such as India and Japan are keen on growing their corporate sector, particularly the service industry. Hence, the demand for tablets that incorporate gesture recognition features, especially from the corporate sector, is expected to increase. Tablets can be used for presenting products to customers, making presentations, and others. This will further propel the adoption of such devices in APAC, thereby increasing the growth of the market during the forecast period. 

The market witnessed certain challenges due to the COVID-19 pandemic in 2020. However, after the initiation of vaccination programs, the governments of APAC countries lifted lockdown and travel restrictions, which resulted in the restoration of the supply chains and the resumption of normal operations in manufacturing units, including the gesture recognition systems manufacturing units. Owing to this, the demand for gesture recognition access control systems has increased. Such factors are expected to propel the growth of the regional market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Technology Outlook (USD Million, 2017 - 2027)
  • Touch-based
  • Touchless

• Application Outlook (USD Million, 2017 - 2027)
  • Gaming consoles
  • Smartphones
  • Automobiles
  • PCs

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Gesture Recognition Solution Market Scope
Report Coverage	Details
Page number	171
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 28.13%
Market growth 2023-2027	USD 36,014.93 million
Market structure	Fragmented
YoY growth 2022-2023(%)	25.48
Regional analysis	APAC, North America, Europe, Middle East and Africa, and South America
Performing market contribution	APAC at 49%
Key countries	US, China, Japan, South Korea, and Germany
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Alphabet Inc., Apple Inc., Cipia Vision Ltd., Elliptic Laboratories AS, ESPROS Photonics Corp., GestureTek technologies, Infineon Technologies AG, Intel Corp., IrisGuard Ltd., Jabil Inc., Microchip Technology Inc., NVIDIA Corp., OMRON Corp., Qualcomm Inc., Sony Group Corp., STMicroelectronics NV, Synaptics Inc., Texas Instruments Inc., Ultraleap Ltd., and Vishay Intertechnology Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Gesture Recognition Solution Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the gesture recognition solution market between 2023 and 2027
• Precise estimation of the size of the gesture recognition solution market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the industry across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of gesture recognition solution market vendors

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