Italy Gift Cards Market by Type and Distribution Channel - Forecast and Analysis 2022-2026

The gift cards market in Italy is projected to grow by USD 3.17 billion with a CAGR of 8.61% during the forecast period 2021 to 2026.

This gift cards market in Italy research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the gift cards market in Italy segmentations by type (physical gift cards and e-gift cards) and distribution channel (offline and online). The gift cards market in Italy report also offers information on several market vendors, including Alighieri, Amazon.com Inc., Apple Inc., Apposta Ltd., Esselunga Spa, Mucci Italian, Realizzazione Alt Srl, Schwarz Beteiligungs GmbH, Square Inc., WooCommerce, and YouGotaGift.com Ltd, among others.

What will the Gift Cards Market Size in Italy be During the Forecast Period?

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Gift Cards Market in Italy: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the gift cards market in Italy. During the COVID-19 pandemic, the gift cards market in Italy demand has been impacted greatly. A holistic analysis of drivers will help in exact demands and refining marketing strategies to gain a competitive advantage.

Key Gift Cards Market in Italy Driver

The advent of gift-giving culture and increasing demand for seasonal decorations is one of the key drivers fueling the gift cards market in Italy's growth. The advent of the gift-giving culture is impacted by the streamlining of designs and the building of efficient ordering processes, enhancing gift customization capabilities, and brainstorming new ideas to make gifting operations smoother and faster. Such measures have facilitated the retention of customers, up-selling, and cross-selling among retailers. Thus, the advent of the gift-giving culture contributes to the demand for personalized gifts, which in turn will lead to the growth of the market in focus during the forecast period.

Key Gift Cards Market in Italy Trend

An increase in demand for recyclable bio-based plastic gift cards is one of the key Italy gift cards market trends propelling the market growth. Bioplastics gift cards are organic and are more environment-friendly than traditional plastic, which decomposes over a period of 100-1,000 years. Such initiatives are a significant step toward the reduction of environmental pollution. Hence, the eco-friendly and sustainable characteristics of bio-based gift cards will drive the growth of the market during the forecast period.

Key Gift Cards Market in Italy Challenge

Gift cards being considered impersonal are one of the factors limiting the gift cards market in Italy's growth. E-commerce platforms are currently the fastest and easiest mode to purchase gifts and ensure that users get timely delivery of products. This has led to the supply of instantaneous gifting solutions. For example, Amazon Prime ensures same-day delivery to its members in selected metro areas globally. Hence, consumers prefer to give gifts rather than impersonalized gift cards. Thus, the inherent inclination of consumers toward gifts is likely to hamper the growth of the market during the forecast period.

This gift cards market in Italy analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the gift cards market in Italy as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the gift cards market in Italy during the forecast period.

Who are the Major Gift Cards Market Vendors in Italy?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• Alighieri
• Amazon.com Inc.
• Apple Inc.
• Apposta Ltd.
• Esselunga Spa
• Mucci Italian
• Realizzazione Alt Srl
• Schwarz Beteiligungs GmbH
• Square Inc.
• WooCommerce
• YouGotaGift.com Ltd

 

This statistical study of the gift cards market in Italy encompasses successful business strategies deployed by the key vendors. The gift cards market in Italy is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• squareup.com - The company offers gift cards such as back-to-school and congratulations cards.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The gift cards market in Italy forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.

Gift Cards Market in Italy Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the Italy gift cards market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

What are the Revenue-generating Type Segments in the Gift Cards Market in Italy?

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The gift cards market in Italy's share growth by the physical gift cards segment will be significant during the forecast period. The growing need for an omnichannel presence and customer engagement policies, as well as the development of an organized retail landscape, are driving the demand for physical gift cards. These gift cards enhance brand visibility and brand equity, which helps in attaining competitive advantage for businesses. Such factors of physical gift cards will boost the market growth in the near future.

This report provides an accurate prediction of the contribution of all the segments to the growth of the gift cards market size in Italy and actionable market insights on the post-COVID-19 impact on each segment.

 

Gift Cards Market Scope in Italy
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 8.61%
Market growth 2022-2026	$3.17 billion
Market structure	Fragmented
YoY growth (%)	8.15
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Alighieri, Amazon.com Inc., Apple Inc., Apposta Ltd., Esselunga Spa, Mucci Italian, Realizzazione Alt Srl, Schwarz Beteiligungs GmbH, Square Inc., WooCommerce, and YouGotaGift.com Ltd
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Gift Cards Market in Italy Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive gift cards market growth in Italy during the next five years
• Precise estimation of the gift cards market size in Italy and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the gift cards market industry in Italy 
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of gift cards market vendors in Italy 

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