Global Adventure Motorcycles Market 2017-2021

Overview of the global adventure motorcycles market

The growing popularity of long-distance touring positively impacts the growth of the adventure motorcycles market. The improved equipment list of these motorcycles is influencing the extensive adoption for long-distance touring and on asphalt. Technavio’s market research identifies the growing popularity of long-distance touring and experiential traveling to be one of the primary growth factors for the adventure motorcycles market. Key adventure motorcycles such as BMW R1200 GS Adventure, KTM 1290 series, and Honda Africa Twin are efficient for off-road trailing and asphalt driving. Adventure motorists prefer these bikes to cover areas such as the remote parts of Mongolia and highlands of Peru. To attain great outdoor experience and high performance, several adventurists are purchasing adventure motorcycles. Our market analysts estimate that the market will grow steadily at a CAGR of greater than 10% by 2021.

The increasing number of women and baby boomer motorcycle riders is one of the key factors positively impacting the adventure motorcycles market. Due to the baby boomer’s higher purchasing capacity and growing baby boomer population, baby boomers account for 39% of the US motorcycle industry and 25% in Europe. This consumer segment primarily demands the heavyweight motorcycle segment. Also, the women riders’ population segment is steadily increasing and accounts for 25%. This boosts the increased comfort and pleasure of new motorcycles in the adventure bike gear market.

Competitive landscape and key vendors

The adventure motorcycles market is highly fragmented owing to the presence of several international, regional, and local vendors. High growth potential of the adventure bike gear market is increasing the competition level among the adventure motorcycle manufacturers. These manufacturers cater primarily to the customers seeking equipment for efficient long-distance touring. Also, several manufacturers in the adventure bike gear market are offering off-road motorcycle training with their products to influence the adoption of adventure motorcycles.

The leading vendors in the market are

• BMW Group
• Honda Motor Company
• KTM
• Yamaha

The other prominent vendors in the market are Aprilia, Benelli Q.J., Ducati Motor Holding, Kawasaki Motors Corp, Suzuki Motor, and Triumph Motorcycles.

Segmentation by engine capacity and analysis of the adventure motorcycles market

• 500cc-1,000cc
• Above 1,000cc

The 500cc-1,000cc engine capacity is preferred by the adventure motorists in the adventure bike gear market due to its lightweight and easy controllability while off-roading. Also, these motorcycles can easily carry camping gears, two people, spares, and food for long distance cross-country touring. The manufacturers offer two and four-cylinder type. The twin cylinder is more economical while the four-cylinder variety offers a smoother ride.

Geographical segmentation and analysis of the adventure motorcycles market

• Americas
• APAC
• EMEA

The Americas will be the major revenue contributor to the adventure motorcycles market due to the affordable range of premium range motorcycles offered. Also, this region is witnessing an increasing demand from the growing population of baby boomers and increasing number of women riders.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global adventure motorcycles market?
• What are the key market trends impacting the growth of the global adventure motorcycles market?
• What are the challenges to market growth?
• Who are the key vendors in the global adventure motorcycles market?
• What are the market opportunities and threats faced by the vendors in the global adventure motorcycles market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global adventure motorcycles market? 

Technavio also offers customization on reports based on specific client requirement.