Global Airline A-la-carte Services Market 2018-2022

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Global airline a-la-carte services industry overview

The increasing penetration of in-flight retailing through online portals is one of the key factors driving the airline a-la-carte services market growth. Earlier, airlines operated in-flight retailing for a range of merchandise such as cosmetics, wine, airplane replicas, and local souvenirs. To increase revenue, airlines are increasing their independence from travel agencies and seeking alternative options. They are adopting the e-commerce channel to maximize their sales and improve ROI. Online booking for ancillary options has helped passengers select additional services like onboard amenities, extended meals, reserved seats, extra leg room, and baggage handling. Introduction of in-flight portals has also increased retail influential time. This has encouraged global retail players and airports to venture into digital in-flight retail services. Such factors are expected to propel the airline a-la-carte services market size in the coming years.

Market experts identified the growing adoption of BYOD is one of the major emerging airline a-la-carte services market trend. Consumer patterns regarding in-flight Wi-Fi suggest that passengers prefer broadband connectivity over in-flight meals. The passengers’ demand to get connected onboard has led to budget airlines adopting a BYOD approach. The adoption of BYOD has enabled airlines to provide differentiable travel experiences to passengers through customized entertainment options based on their preferences. Additionally, the cabin crew is also equipped with mobile devices with in-flight connectivity for various passenger services, onboard sales, crew communication, and crew reporting activities. BYOD has therefore aided in delivering on-demand customer services in terms of content browsing and onboard retail. This trend is quickly gaining prominence, as a preferred option, particularly for LCCs. The airline a-la-carte services market forecast report predicts that fueled by these factors, the market will grow at a CAGR of over 17% during the forecast period.

Top airline a-la-carte services companies covered in this market research report

The airline a-la-carte services market is moderately fragmented and in the growth phase. To stay competitive and gain higher airline a-la-carte services market share, the market vendors are offering a diverse range of services at various purchase prices. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this airline a-la-carte services industry analysis report will aid clients to identify and design new growth strategies.

The report offers a complete analysis of various companies including:

• American Airlines Group
• AIR FRANCE KLM
• Delta Air Lines
• Lufthansa Group
• Southwest Airlines
• United Continental Holdings

Airline a-la-carte services market segmentation based on geographic regions

• Americas
• APAC
• EMEA

According to global airline a-la-carte services market analysis, EMEA will lead the airline a-la-carte services market share until 2022. However, the APAC region will register the highest airline a-la-carte services market growth throughout the forecast period.

Airline a-la-carte services market segmentation based on airline type

• Full-service carrier (FSC)
• Low-cost carrier (LCC)

The full-service carrier segment will dominate the airline a-la-carte services market share during the forecast period. However, low-cost-carriers will account for the highest airline a-la-carte services market growth. Additionally, the report also provides an accurate prediction of the contribution of the various airline types to the growth of the airline a-la-carte services market size.

Key highlights of the global airline a-la-carte services market for the forecast years 2018-2022:

• CAGR of the market during the forecast period 2018-2022
• Detailed information on factors that will accelerate the growth of the airline a-la-carte services market during the next five years
• Precise estimation of the global airline a-la-carte services market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the airline a-la-carte services industry across the Americas, APAC, and EMEA
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive details on the factors that will challenge the growth of airline a-la-carte services companies

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