Global Single Malt Whiskey Market 2016-2020

Outlook of the global single malt whiskey market

Market research analysts at Technavio predict the global single malt whiskey market to grow progressively at a CAGR of around 2% by 2020. The rising demand for premium single malt whiskey will be one of the major factors contributing to the growth of the market. The US and the UK serve as the primary market for the rising demand for these products. Additionally, Brazil is one of the emerging markets due the increasing demand for their premium whiskey brands like Diageo. Furthermore, the price of single malt whiskey increases with the age of the whiskey and the taste intensifies with the maturity of the brew. The sale of premium brands is associated with a status symbol, and it is observed, that demand for such brands is very high among high net worth individuals. The age and exclusivity of these premium brands of single malt whiskey will fuel the market growth during the forecast period.

Market analysts predict that Europe will be dominate the market during the forecast period and will grow at a CAGR of around 6% by 2020. One of the major factors contributing to the growth of the European market will be the increasing demand for imported single malt whiskey from Scotland. Scotland is one of the world's largest producer of premium single malt whiskey. Also, the growing consumption of single malt whiskey in other European countries like Germany, the UK, and Spain will aid in the growth of the market during the next four years.

Competitive landscape and key vendors

The changes in customer taste and preferences, local economic conditions, and demographic trends are factors that are affecting the business performance in this market. The level of competitiveness depends on various factors that include price range, quality, product innovation, service, reputation, distribution, and promotion. Moreover, the marketplace appears to be fragmented due to the presence of various small and large producers. The competition in the market is very intense, and the manufacturers will have to invest in technology to develop products that are unique to sustain in the market during the forecast period.

Key players in the market are -

• Bacardi
• Beam-Suntory
• Brown-Forman
• Diageo
• Pernod Ricard

Other prominent vendors in the market are Asahi Breweries, Distell Group, Gruppo Campari, John Distilleries, Radico Khaitan, and United Spirits.

Product based segmentation and analysis of the single malt whiskey market

• Scotch
• American
• Irish

During 2015, the Scotch whiskey segment was the largest in the market, accounting for almost 59% of the total market share. The increasing demand from the US and APAC region, for rare and matured premium whiskey, has led to the growth of this segment in the market.  Since, Scotland is the only country that is licensed to produce Scotch whiskey, the US and APAC regions will increase their import trade for such premium brands to meet the growing demand during the estimated period.

Segmentation based on distribution channels and analysis of the single malt whiskey market

• Supermarket and hypermarkets
• On-trade
• Specialist retailers
• Online
• Convenience store

In terms of volume, the supermarket and hypermarket segment dominated the market accounting for over 40% of the total market share. The influx of modernized retail chains in ASEAN countries, Qatar, and other developing economies will lead to the growth of this sector. Retail chains, hypermarkets, and supermarkets give consumers an opportunity to choose from different products which make these the most popular choice of distribution channels.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global single malt whiskey market?
• What are the key market trends impacting the growth of the global single malt whiskey market?
• What are the challenges to market growth?
• Who are the key vendors in the global single malt whiskey market?
• What are the market opportunities and threats faced by the vendors in the global single malt whiskey market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global single malt whiskey market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Whiskey Market 2016-2020
• Global American Whiskey Market 2016-2020
• Global Alcoholic Drinks Market 2016-2020
• Global Malt Ingredients Market 2016-2020
• Global Scotch Whisky Market 2015-2019