Global Anti-counterfeit Packaging Market in Pharmaceutical Industry 2017-2021

Overview of the global anti-counterfeit packaging market in the pharmaceutical industry 

Technavio's market study identifies the rising online purchase of medicines to be one of the primary growth factors for the anti-counterfeit packaging market in pharmaceutical industry. With the increasing popularity of online shopping, customers are highly preferring the online purchase of medicines. It has been observed that most of the customers received fake or poor-quality medicines. Additionally, online websites also sell medicines without any valid prescription. This induced the need for several initiatives to protect consumers from unauthorized online drug sellers and to provide access to legitimate online pharmacies. According to our market research analysts, the market for anti-counterfeit packaging solutions in the pharmaceutical industry will grow steadily at a CAGR of more than 21% by 2021.

Several pharmaceutical packaging companies are focusing on collaborating with several associations and are launching initiatives for the safe use of drugs. For instance, Pfizer launched anti-counterfeit measure that contained a unique verification code, Patient Authentication for Safety through SMS (PASS) in Malaysia. Additionally, several pharmaceutical companies have also developed their own network to deal with issues related to counterfeiting that is monitored by a global anti-product crime unit.

Competitive landscape and key vendors

The anti-counterfeit packaging market in the pharmaceutical industry is highly competitive and the vendors are adopting high-investment strategies to innovate and expand their product portfolio by launching innovative anti-counterfeit solutions. Anti-counterfeit packaging vendors are increasingly focusing on collaborating with the pharmaceutical vendors to expand their operations and geographical presence.

The leading vendors in the market are -

• 3M
• Avery Dennison
• CCL Industries
• DuPont

The other prominent vendors in the market are Aesica, Applied DNA Sciences, ATL (Ad Tape & Label), Atlantic Zeiser, Authentix, and Essentra.

Segmentation by types of technology and analysis of the anti-counterfeit packaging market in the pharmaceutical industry 

• Overt technology
• Covert technology

The covert technologies used in protective packaging provides invisible features that can only be detected using a laboratory equipment. The use of technologies such as radio-frequency identification (RFID), ultraviolet printing (UV) printing, and security tear tape, provides anti-tamper protection to the drugs.

Segmentation by types of drug and analysis of the anti-counterfeit packaging market in the pharmaceutical industry

• Prescription based drug
• Over the Counter (OTC) drug

OTC drugs are non-prescription drugs that can be bought by customers without a valid prescription by the doctor. The growing OTC drugs market is increasingly influencing the demand for secure packaging. The Centre for Drug Evaluation and Research (CDER) assesses OTC drugs through a separate non-prescription drugs office in the pharmaceutical industry.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global anti-counterfeit packaging market in the pharmaceutical industry?
• What are the key market trends impacting the growth of the global anti-counterfeit packaging market in the pharmaceutical industry?
• What are the challenges to market growth?
• Who are the key vendors in the global anti-counterfeit packaging market in the pharmaceutical industry?
• What are the market opportunities and threats faced by the vendors in the global anti-counterfeit packaging market in the pharmaceutical industry?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global anti-counterfeit packaging market in the pharmaceutical industry?

Technavio also offers customization on reports based on specific client requirement.

Anti-counterfeit packaging is a very sensitive issue in the pharmaceutical industry. Duplicate and tampered drugs can impact the health of end consumers and can have a lethal effect. The upcoming report on the global anti-counterfeit packaging market in the pharmaceutical industry is an integral part of transportation and logistics industry. Technavio also offers a wide collection of research reports by collecting data and insights from vendors, manufacturers, pharmaceutical companies, and end users, and provides an accurate forecast for the markets in the packaging sector.

By following a deep analysis of business intelligence factors such as technology, pricing, packaging, competition, and features, research analysts at Technavio produce report containing complete competitive landscape of the finished vehicle logistics market. Qualitative research tools such as vendor analysis, key drivers, trends and challenges analysis, and focus groups are used to accurately forecast the growth of the market, which will help the client in devising effective business decisions. The report also covers some of the vendors competing in this market, including players like Avery Dennison Corporation, CCL Industries, 3M, and DuPont.

The upcoming report on the global anti-counterfeit packaging market in the pharmaceutical industry also collects data and insights pertaining to various geographic regions like the Americas, APAC, and EEMA to give a segregated view into markets their characteristics, buyer behavior, and business buying pattern. With the advent of standards regarding trackability, pharmaceutical industries have started demanding for high-quality anti-counterfeit packaging solutions. Obligations to comply with this factor would drive innovations in the field of packaging for the pharma industry.

The upcoming report for global anti-counterfeit packaging market in the pharmaceutical industry also analyzes the market's growth potential by considering multiple variables such as demand-supply fluctuations, current market size, key growth drivers, emerging trends, as well as challenges faced by the industry. Technavio also covers the growth of related sectors within the transportation and logistics industry such as logistics and warehouse and storage.

Our market research methodology for the global anti-counterfeit packaging in pharmaceutical industry

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.