Global Augmented Reality for Advertising Market 2017-2021

Overview of the global augmented reality for advertising market

Technavio's market study identifies the increasing adoption of the mobile AR platform as one of the primary growth factors for the augmented reality for advertising market. The adoption of augmented reality (AR) and the use of mobile devices, enhances the advertising experience for consumers. AR advertising offers the delicate aspects of touch, movement, sound, and sight in mobile ads. Vendors are increasingly focusing on integrating advanced technologies and are targeting the growing awareness of AR to advertise their products using the mobile AR platform. Our market research analysts estimate that this market will grow steadily at a CAGR of around 31% by 2021.

The increase in mobile AR advertising will be one of the key trends that will gain traction in the augmented reality for advertising market during the next few years. Smartphone manufacturers such as Apple and Samsung, are already focusing on integrating their hardware and software to create major AR mobile platforms and support AR display advertisements. Mobile device manufacturers are increasingly integrating AR solutions into mobile devices to enhance the user experience. The increased popularity and penetration of the AR technology in smartphones and tablets will subsequently influence the growth of AR advertising market.

Competitive landscape and key vendors

The augmented reality for advertising market is highly competitive due to the presence of several international, regional, and domestic players offering a wide portfolio of AR products and solutions. According to the augmented reality for advertising market outlook, AR advertising companies are focusing extensively on R&D and product innovation to cater to the changing demands of the customers. To increase their geographical presence, vendors in the augmented reality advertising market are increasingly engaging in M&A activities.

The leading vendors in the market are

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Wikitude

The other prominent vendors in the market are BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and Zappar.

Segmentation by industry and analysis of the augmented reality for advertising market

• Media & entertainment
• Automobile
• Retail

The organized retail segment and the retailers are increasingly implementing AR advertising tools to interact and connect with the consumers. AR helps retailers in improving the conversion rates, enhancing brand recognition, and optimizing the warehouse space. Brands and retailers are increasingly using AR technology to transform shopping experiences. This will contribute to the growth of the augmented reality advertising market in this segment.

Segmentation by stakeholder and analysis of the augmented reality for advertising market

• Engine developer
• Software developer
• Agency

Based on the augmented reality (AR) for Ad market growth statistics, agency stakeholders will account for the maximum market shares in 2021 since the growing popularity of AR is influencing a large number of agencies to employ AR to attract customers. In addition to creating ads that are integrated with AR technology for their clients, agencies also undertake various promotions, marketing activities, and branding strategies and sales for their clients.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global augmented reality for advertising market?
• What are the key market trends impacting the growth of the global augmented reality for advertising market?
• What are the challenges to market growth?
• Who are the key vendors in the global augmented reality for advertising market?
• What are the market opportunities and threats faced by the vendors in the global augmented reality for advertising market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global augmented reality for advertising market?

Technavio also offers customization on reports based on specific client requirement.

This new report on the global augmented reality for advertising market is an essential part of the media and entertainment portfolio under the fast-growing subdivision like publishing and advertising. This report aims at assessing the major trends and market drivers that induce the growth of the publishing and advertising industry.

The market research experts at Technavio considers the market forecast, market size, and growing demand for various publishing and advertising products and services and offers an all-inclusive picture of the global augmented reality for advertising market for the estimated period of 2017-2021. Additionally, our research practices help clients develop active growth strategies and keep pace with the frequently changing market landscape.

This upcoming market research report on the global augmented reality for advertising market also covers vendors like Blippar, NGRAIN, Catchoom, Aurasma (a HP company), and Augmented Pixels. Additionally, to offer clients the scope to identify probable market opportunities and expand in niche markets, this report on the global augmented reality for advertising market also covers geographies like the Americas, APAC, and EMEA.

The upcoming industry research report for global augmented reality for advertising market also categorizes the key drivers, major trends, as well as the constraints that the publishing and advertising currently experiences. It also presents insights into the rapidly changing competitive scenario to give clients a realistic picture of the forthcoming events within the media and entertainment industry. Technavio also provides exclusive market assessments into the sectors such as consumer electronics and internet and e-commerce.

Our market research methodology for the augmented reality for advertising market

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.