Global Automotive Augmented Reality HUD Market 2018-2022

Below are some of the key findings from the automotive augmented reality HUD market research report:

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Global automotive augmented reality HUD industry overview

The adoption of HUDs is increasing in high-end cars as well as in mid-size cars, owing to technological advancements. The growth potential in the market is encouraging vendors such as Garmin and Navdy to enter the HUD aftermarket.

Although the AR HUDs were found only in certain high-end cars, they are increasingly being adopted in the mid-size car segment. This is mainly due to the emergence of advanced features such as gesture recognition, voice recognition, and 3D graphics which will help in relieving the price pressure faced by HUD manufacturers. Therefore, the declining average selling prices of HUDs will propel adoption, leading to market growth. 

The growing popularity of autonomous cars will be one of the key trends that will drive the automotive augmented reality HUD market during the forecast period. Automotive OEMs are increasingly focusing on developing self-driving vehicles with the objective of reducing accidents caused due to human error. The autonomous vehicle concept will require an entire gamut of electronics and communications to function, which will push players in the automotive electronics industry to introduce innovative products. AR HUD will be a crucial element for automotive electronics players, as it will be standard fitment in autonomous vehicles.

Top automotive augmented reality HUD companies covered in this market research report

The automotive augmented reality HUD market is highly concentrated. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this automotive augmented reality HUD industry analysis report will help clients identify and design new growth strategies.

The report offers a complete analysis of various companies including:

• Continental
• HARMAN International
• LG Electronics
• Panasonic
• Visteon
• Wayray

Automotive augmented reality HUD market segmentation based on geographic regions

• Americas
• APAC
• EMEA

With a complete study of the growth opportunities for the companies, EMEA accounted for the highest automotive AR HUD market share in 2017. However, over the forecast period, the APAC region is expected to post the highest incremental growth due to an increase in demand for luxury vehicles in the region.

Automotive augmented reality HUD market segmentation based on end-user

• OEMs
• Aftermarket

The aftermarket segment will account for the largest share of the automotive augmented reality HUD market, owing to growing customer demand to stay connected. Additionally, the report also provides an accurate prediction of the contribution of all the segments to the growth of the automotive augmented reality HUD market size.

Key highlights of the global automotive augmented reality HUD market for the forecast years 2018-2022:

• CAGR of the market during the forecast period 2018-2022
• Detailed information on factors that will accelerate the growth of the automotive AR HUD market during the next five years
• Precise estimation of the global automotive AR HUD market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the automotive augmented reality HUD industry across the Americas, APAC, and EMEA
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive details on the factors that will challenge the growth of automotive augmented reality HUD companies

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