Automotive Infotainment Market 2016-2020

Overview of the global automotive infotainment market

Market research analysts at Technavio predict that the global automotive infotainment market will grow steadily during the next four years and will post a CAGR of more than 13% by 2020. Our automotive infotainment market research analysis identifies the integration of infotainment with other systems as one of the primary factors that will have a positive impact on the growth of this market. The in-vehicle infotainment (IVI) systems come quite expensive. The recent years have witnessed a growing preference of the customers towards the usage of smartphones that cost much lesser than IVI systems while driving. This will result in a decline in demand for IVI systems and original equipment manufacturers (OEMs) will start integrating IVI systems with other systems such as telematics and driver assistance systems. There will result in a major customer shift towards vehicle infotainment systems, since they will be provided as a bundled offering.

The growth of the market will result in an increase in the adoption of media oriented systems transport (MOST) technology to simplify system upgrades and prolong the lifecycle of embedded infotainment. The need for high-definition video decoding and advanced navigation systems will induce vendors to design more powerful automotive grade infotainment processors, which will create the need for a flexible and powerful communication backbone. This in turn, will demand the adoption of MOST network technology in automotive infotainment market share. Several automobile manufacturers including Audi, BMW, Hyundai, Jaguar, Mercedes-Benz, and Porsche have already started adopting and implementing MOST tehcnology in their automobiles.

Competitive landscape and key vendors

The automotive infotainment market is characterized by the presence of numerous automotive infotainment companies and as a result, appears to be highly fragmented. Since all vendors equally compete to gain a considerable share of the market, the competitive environment is quite fierce. The increasing competition among automobile manufacturers to utilize OS or software as a differentiating factor in their products will intensify the competition among the market players. Moreover, the increasing integration of smartphones with vehicles to enhance in-vehicle experience and the emphasis of manufacturers in the automobile industry toward connected car technology will also enhance the market’s growth potential, which will again intensify the market’s competitive environment.

The leading vendors in the market are -

• Alpine Electronics
• Continental
• Harman International
• Panasonic
• Pioneer

The other prominent vendors in the market are Airbiquity, Aisin Seiki, Bosch, Clarion, Fujitsu-Ten, Garmin, JVCKENWOOD, and Visteon.

Segmentation by operating system (OS) and analysis of the automotive infotainment market

• Microsoft
• Linux
• QNX

According to this market study, the QNX segment accounted for the major market shares and dominated the industry during 2015. QNX is a commercial OS aimed primarily at the embedded systems market and is designed for flexibility. The main advantage is that QNX is an open-source OS and best suits the current automotive infotainment system as it helps cars act more like smartphones.

Geographical segmentation and analysis of the automotive infotainment market

• Americas
• APAC
• EMEA

This market research and analysis estimates that in terms of geographical regions, EMEA will be the major revenue contributor to the market throughout the forecast period. This is mainly due to the high adoption of premium or luxury vehicles in this region. Countries in the Europe will constitute a greater share when compared to the countries in the Middle East and Africa. Though the market might witness a decline in its market share, it will continue to dominate the infotainment systems market till 2020.

Key questions answered in the report include

• What will the automotive infotainment market size and growth rate be in 2020?
• What are the key factors driving the global automotive infotainment market?
• What are the key market trends impacting the growth of the global automotive infotainment market?
• What are the challenges to market growth?
• Who are the key vendors in the global automotive infotainment market?
• What are the market opportunities and threats faced by the vendors in the global automotive infotainment market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global automotive infotainment market?