Global Automotive Split-view Camera Module Market 2016-2020

Overview of the global automotive split-view camera module market

Market research analysts at Technavio predict that the global automotive split-view camera module market will grow steadily during the next four years and in terms of units, will post a CAGR of almost 14% by 2020. This market research analysis identifies the increased safety awareness among end-users as one of the primary growth factors for this market. The rise in awareness towards automobile safety has resulted in the adoption of advanced driver assistance systems (ADAS) and automobile safety systems not just in luxury cars but in entry-level vehicles as well. Driver assistance systems such as park assist systems, surround-view systems, lane departure warning systems, and lane assist systems examine road conditions and alert drivers of possible risks. The increased adoption of driver assistance systems will result in the reduction of their prices, which will again fuel their adoption. Since cameras play a major role in these technologies to identify and spot obstacles, this rise in the  adoption of ADAS will propel the market’s growth prospects.

One of the major trends that will gain traction in the market in the next four years is the development of split-view cameras that offer a 180-degree view. The traditional rear-view cameras used by the automotive industry mostly cover an angle of 130-degree, which does not detect approaching obstacles at blind junctions. As a result, automotive vendors will start offering vehicles equipped with split-view cameras that provide a 180-degree and lets the driver easily spot approaching vehicles, pedestrians, or any other obstacle using the tri-panel display installed inside the vehicle.

Competitive landscape and key vendors

The market is characterized by the presence of few international vendors. Since automobile manufacturers use safety systems as a major factor in differentiating their products from their competitors’, this market will grow at a rapid pace. This will result in the emergence of domestic players in several geographical regions and they will pose a stiff competition to the international vendors. One of the leading semiconductor companies Ambarella, has a strong presence in APAC, and is expected to lead the market for automotive split-view cameras during the next four years.

The leading vendors in the market are -

• Ambarella
• Bosch
• Clarion
• Continental
• Ford Motor Company

The other prominent vendors in the market are Delphi, MapmyIndia, Nissan, Rear View Safety, Rosco Vision Systems, and Valeo.

Segmentation by vehicle type and analysis of the automotive split-view camera module market

• Commercial vehicles (CVs)
• Passenger cars

During 2015, the passenger cars segment dominated the market and will continue its market domination throughout the forecast period as well. The need for enhanced comfort and safety has resulted in the adoption of new technologies such as adaptive cruise control and advanced driver assistance systems. The expected increase in the demand for blind spot detection (BSD) systems will fuel market growth as this requires the installation of split-view cameras to enable detection.

Geographical segmentation and analysis of the automotive split-view camera module market

• Americas
• APAC
• EMEA

Though the market is currently dominated by EMEA, this market research and analysis predicts that the Americas will account for the major market shares by the end of the forecast period. Factors such as the growing adoption of luxury cars and mid-segment vehicles and the introduction of regulations that mandate the installation of back-up cameras from 2016, will propel the demand for automotive split-view cameras from this region. 

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global automotive split-view camera module market?
• What are the key market trends impacting the growth of the global automotive split-view camera module market?
• What are the challenges to market growth?
• Who are the key vendors in the global automotive split-view camera module market?
• What are the market opportunities and threats faced by the vendors in the global automotive split-view camera module market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global automotive split-view camera module market?

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