Global Motorcycle Traction Control System Market 2016-2020

Global outlook of the motorcycle traction control system market

Technavio’s market research analysts have predicted that the global motorcycle traction control system (TCS) market will grow steadily during the predicted period and will post a CAGR of almost 9% by 2020. The integration of a device with several other features drives its adoption. For instance, the integration of motorcycle cruise control systems with electronic fuel injection and ride-by-wire technology led to their increased adoption that later became a standard fitment. Similarly, the safety device TCS that provides stability during leaning can be integrated with other safety functionalities such as ABS (anti-lock braking system). ABS provides rear wheel lift up mitigation during emergency brakes and also provides the benefit of mitigating backward sliding on sloping roads. TCS and ABS share similar components and the integration of ABS and TCS into one unit increases the efficiency of the braking system, which will drive the demand for their adoption in the coming years.

Due to the inherent scalability and the rising adoption of ABS, the low-powered motorcycle segment exhibits high potential for the growth of the TCS market. Regions such as the South America and Asia have a high proportion of motorcycles in this segment, which comprises of price-sensitive customers who prefer motorcycles with mechanical systems rather than TCS. The development of low-cost ABS by Bosch allows OEMs to equip ABS as a standard fitment in low-powered motorcycles, which will, in turn, increase the adoption of TCS in low-powered motorcycles as well.

Competitive landscape and key vendors

The motorcycle traction control market has the presence of limited manufacturers and is characterized by rapid technological innovations. Investments towards the development of innovative designs are expected to continue during the forecast period. The market will also witness the entry of several new OEMs such as Honda and Suzuki, which will intensify the competitive environment among the existing players in the industry. One of the major vendors, Continental developed TCS with the automotive manufacturer BMW in 2007, which led to the adoption of TCS in the motorcycle segment. Continental is currently the market leader for motorcycle TCS systems and establishes its presence in both the ABS and TCS segments.

The leading vendors in the market are -

• BMW Motorrad
• Bosch
• Continental
• Ducati
• Kawasaki

The other prominent vendors in the market are Aprilia, MV Agusta, Yamaha, Bazzaz, Nemesis, and Gripone.

Segmentation by end-users and analysis of the motorcycle traction control system market

• Aftermarket
• OEMs (original equipment manufacturers)

During 2015, the OEMs accounted for more than 85% of the total market shares and dominated the market. TCS can automatically monitor and maintain the speed of both the wheels while acceleration and leaning and is used to enhance the safety quotient of a motorcycle. Electronic traction control devices are quite expensive, which makes them more suitable for ultra-luxury vehicles. The growth of the ultra-luxury motorcycles market in the developed and emerging regions such as India and China will fuel the growth of the TCS market.

Geographical segmentation and analysis of the motorcycle traction control system market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographical regions, the Americas will account for more than 59% of the total market shares by 2020 and also predicts that this region will dominate the motorcycle traction control system market throughout the forecast period. The region is the largest market for ultra-luxury and luxury motorcycles across the world, which is the primary factor for the growth of the market. Additionally, the presence of several aftermarket vendors catering to the needs of luxury motorcycle riders will also fuel the demand for traction control units from this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global motorcycle traction control system market?
• What are the key market trends impacting the growth of the global motorcycle traction control system market?
• What are the challenges to market growth?
• Who are the key vendors in the global motorcycle traction control system market?
• What are the market opportunities and threats faced by the vendors in the global motorcycle traction control system market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global motorcycle traction control system market?

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