Global Natural Colorant and Flavor Market 2016-2020

Overview of the global natural colorant and flavor market

Technavio’s market research analyst predicts that the global natural colorant and flavor market will grow at a CAGR of almost 7% between 2016 and 2020.  The growing preference for healthy and hygienic food is one of the major driving forces for the natural colorant and flavor market. It has been noted that most consumers are opting for products that are clean and have a green label as they are safer and healthier. The growing awareness about the side-effects of chemically synthesized ingredients such as toxicity and allergies have prompted people to choose naturally colored and flavored food products. Several vendors in the market are also providing a variety of colors and flavors for food products, which will further help the natural colorants and flavors market to grow in the coming years. Also, strict regulations for the use of synthetic and artificial colors and flavors by several food authorities will directly help in the growth of the global natural food colorant and flavor market over the next four years.

The market for packaged food and beverage products is growing owing to the rapid change in the lifestyle of consumers. The increase in the disposable income of consumers is also a major contributing factor that has surged the consumption of packaged food products. The latest trend in the market is the shift of packaged food products from synthetic ingredients to natural ingredients due to the food safety issue. Natural colorants and flavors are essential parts of the food industry, and with the massive growth of the packaged food and beverage industry, the market for natural colorants and flavors is anticipated to grow considerably over the next few years.

Competitive landscape and key vendors

Sensient Technologies Corporation, Chr. Hansen Holding, Symrise AG, International Flavors & Fragrances Inc. and Kerry Group Plc. are the leading vendors in the natural colorant and flavor market. These players dominate the market in terms of their wide geographical presence, product innovation, and creative developments. However, the market also comprises of regional vendors who are giving a stiff competition to the major players. The key players are using mergers and acquisition strategies to access the high revenue potential and gain a competitive advantages over their peers.

Leading vendors in the market are -

• Sensient Technologies
• Chr. Hansen
• Symrise AG
• International Flavors & Fragrances
• Kerry Group

Other prominent vendors in the natural colorant and flavor market include Archer Daniels Midland Company, FMC Corporation, and Givaudan.

Segmentation by type and analysis of the natural colorant and flavor market

• Natural colorant
• Natural flavour

The natural flavors segment dominated the market in 2015 and will continue its dominance over the forecasted period. Natural flavors are primarily used to improve the existing natural taste of food products or to impart an entirely new flavor and taste to the food products. The growing number of packaged food manufacturers and innovative food products are surging the demand for natural flavors in the market. Consumers’ preference for naturally flavored food products is the key factor driving the growth of this segment.

Geographical segmentation and analysis of the natural colorant and flavor market

• APAC
• Europe
• North America
• ROW

Europe is the largest contributor to the global natural colorants and flavor market and dominated the market during 2015. Much of the region’s growth can be attributed to the surging consumption of packaged food, where people prefer natural colors and flavors over synthetic ones. Being a major hub for several food manufacturing companies, strict regulations, and guidelines by European regulatory authorities are also helping the natural colorant and flavor market to grow steadily. The food manufacturing companies are also coming with innovative food products with different flavors, texture, and colors to remain competitive in this market.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global natural colorant and flavor market?
• What are the key market trends impacting the growth of the global natural colorant and flavor market?
• What are the challenges to market growth?
• Who are the key vendors in the global natural colorant and flavor market?
• What are the market opportunities and threats faced by the vendors in the global natural colorant and flavor market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global natural colorant and flavor market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Food Additives Market in the US 2016-2020
• Global Natural Food Colors Market 2015-2019
• Global Natural and Synthetic Food Colors Market 2015-2019