Global Breastfeeding Supplies Market 2017-2021

Overview of the global breastfeeding supplies market

Market research analysts at Technavio predict that the global breastfeeding supplies market will grow steadily at a CAGR of around 8% during the forecast period. This market research analysis identifies the rising number of working women and nuclear families as one of the primary growth factors for this market. The increasing number of working women and new mothers in the working population influences the demand for convenient baby care products. Shorter maternity period to the new mothers and the willingness of mothers to provide full nutrition to their children provides traction to the growth of convenient baby care products such as breast pumps since they enable mothers offer nutritional milk to their babies while resuming work.

The doctors advise breastfeeding to infants up to one year of age and the use of breast pump enables the infant gain access to the milk of the mother even in her absence. Owing to the increasing number of working women and the lesser amount of maternity leaves, new mothers are preferring breastfeeding supplies to feed breast milk to their infants that will help in better growth and development of the babies. There are a number of blogs and websites that provide solutions, tips, and advices to new mothers. This will result in increasing the awareness about the benefits of breast pumps, which will be one of the key trends behind the growth of the breastfeeding supplies market during the next few years.

Competitive landscape and key vendors

The market appears to be fragmented due to the presence of several established vendors who compete mainly based on price, quality, brand, and variety. To increase their revenue shares, the vendors in the market focus on using different strategies such as M&As. The level of competition among the market players will increase during the forecast period due to the innovation of products and product portfolio expansion.

The leading vendors in the market are -

• Ameda
• Jackel International
• Lansinoh
• Medela
• Philips AVENT
• Pigeon Corporation

The other prominent vendors in the market are Artsana, Babisil, Bellema, The Boppy Company, Comotomo, Evenflo Feeding, Fisher-Price, Kiinde, Lovi, NUK, Nuby, and Playtex.

Segmentation by product type and analysis of the breastfeeding supplies market

• Breast milk storage and feeding
• Breast pumps

The breast milk storage and feeding segment will account for the major shares of the market includes baby milk bottles, storage bags, tote bags, and sippy cups. This segment will account for the major shares of this market and this will mainly attribute to factors such as the availability of several varieties, technological innovations, and their high replacement cycle.

Segmentation by application and analysis of the breastfeeding supplies market

• 0-6 months
• 7-12 months

The 0-6 months segment dominated the breastfeeding supplies market since the babies in this age group demand high nutritional value that is available only through breastfeeding and breast milk. The wide range of breastfeeding supplies in the market provides numerous options to the new and working mothers to select the supplies according to their requirement.

Key questions answered in the report include

• What will the breast feeding supplies market size and growth rate be in 2021?
• What are the key factors driving the global breastfeeding supplies market?
• What are the key market trends impacting the growth of the global breastfeeding supplies market?
• What are the challenges to market growth?
• Who are the key vendors in the global breastfeeding supplies market?
• What are the market opportunities and threats faced by the vendors in the global breastfeeding supplies market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global breastfeeding supplies market?