Global Cat Food Market 2017-2021

Overview of the global cat food market

Research analysis on the global cat food market identifies that the demand for wide flavors and variety of cat foods will be one of the major factors that will have a positive impact on the market’s growth prospects. Pet owners prefer to offer their pets with different varieties of pet treats. To cater to this increasing demand, manufacturers provide cat foods in different flavors, colors, and sizes. For instance, Mars offers cat foods made with different ingredients like chicken, salmon, whitefish, and tuna. Products are also available according to different kinds of animal breeds, their life stages, and sizes. Since cats are more sensitive than other animals, manufacturers have also introduced health and wellness cat food products to improve the cat’s health and agility. In addition, manufacturers also offer cat foods that help maintain proper and healthy coat on their bodies. Additionally, the companies have also launched organic, natural, and gluten-free varieties of cat foods, which will again increase the sales of cat food during the forecast period. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 9% by 2021.

In terms of geographic regions, the Americas was the major revenue contributor to the cat food market during 2016. However, due to factors such as the rise in number of cats as pets in families, pet humanization, and the introduction of wide varieties in cat foods, EMEA will account for the msajor shares of this market by 2021.

Competitive landscape and key vendors  

Owing to the presence of small and large players, the cat food market is quite fragmented. These players compete in terms of price, innovation, quality, distribution, and reputation. The current market includes companies of different sizes. Some companies are more specialized than others with respect to commodities and some have better financial resources compared to other companies. To survive and succeed in this competitive market, it is important that the players differentiate their product offerings through a clear and unique value proposition.

The leading vendors in the market are -

• Blue Buffalo
• Mars
• Nestlé
• The J.M. Smucker Comapany
• Well Pet

The other prominent vendors in the market are ANI BRANDS, Diamond Pet Care, Evanger's, GA Pet Food Partners, GRANDMA LUCY'S, Newman's Own, PetGuard, Rad Cat, Spectrum Brands, Sunshine Mills, Total Alimentos, and Zuke's.

Segmentation by ingredients and analysis of the cat food market

• Organic cat food
• Inorganic cat food

During 2016, the inorganic cat food segment accounted for the major shares of this market. Factors such as the cost-effectiveness and the inclusion of natural, raw, and other generic cat food products  to manufacture inorganic cat foods, will contribute to the growth of this industry segment in the coming years.

Segmentation by product and analysis of the cat food market

• Wet cat food
• Dry cat food
• Cat treats

This market research report states that though the wet cat foods segment accounted for the maximum shares of the cat food market during 2016, the dry cat foods segment will lead the market by 2021. The dry cat food is convenient to carry, store, and serve and is healthier when compared to other varieties of cat foods. Additionally, dry cat foods do not spoil quickly and stays fresh for a long time, if stored properly.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global cat food market?
• What are the key market trends impacting the growth of the global cat food market?
• What are the challenges to market growth?
• Who are the key vendors in the global cat food market?
• What are the market opportunities and threats faced by the vendors in the global cat food market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global cat food market?

Technavio also offers customization on reports based on specific client requirement.