Global Selfie Stick Market 2016-2020

Global market overview for selfie sticks

According to Technavio’s market research analyst, the global selfie stick market will grow at an impressive CAGR of over 26% by 2020. The recent increase in tourism and business travels will lead to the strong growth of this market during the forecast period. It has been observed that the tourism industry across the globe is growing on a yearly basis due to high spending capability of individuals and low flight fares. In 2015, overall tourism increased by more than 4% as compared to the previous year. Similarly, business travel also increased by more than 6%. The recent increase in the number of solo trips has fostered the demand for selfie sticks as it helps tourists take their pictures at different locations. The use of selfie sticks is not just limited to people traveling alone, but also includes people traveling in groups or with their families.

Another key factor that is responsible for this market’s growth is the advent of selfie sticks with studio effects. In May 2016, Thinkmodo, a US-based advertising firm that offers its clients viral marketing, created a selfie stick with a built-in fan to give users a windswept appearance and beauty lights to recreate studio effect. This stick was created as a viral campaign for the show UnREAL on Lifetime channel. Although the product is not commercially available as of 2016, the developers have shown an interest for mass production of an automated selfie stick in case of high demand.

Competitive landscape and key vendors

This market is highly fragmented and does not have any clear market leader. Most of the manufacturers are based out of China and compete on the basis of pricing. However, due to this price war, the quality of selfie sticks available in the market has reduced drastically. Consequently, to deal with the low quality of selfie sticks, many companies based out of the US and European countries have started to manufacture selfie sticks. According to the selfie stick market analysis, the chief goal of these companies is to maintain quality while maintaining an affordable price for the customers.

Top vendors analyzed in this market study are -

• Anker
• Fotopro
• KobraTech
• Kootek
• Looq Robotics
• Momax
• Mpow
• fromm works
• Satechi
• Selfie on A Stick
• Selfie Stick Gear
• Xiaomi

Segmentation by product type and analysis of the selfie stick market

• Remote-triggered selfie sticks
• Wired selfie sticks
• Bluetooth selfie sticks

During 2015, the Bluetooth selfie sticks product segment dominated this market and is envisaged to enhance its hold over the market by the end of 2020. The primary reason behind this market segment’s dominance is the ease of using these sticks without depending on the timer of the smartphone's camera.

Geographical segmentation and analysis of the selfie stick market

• Americas
• APAC
• Europe
• ROW

Based on the selfie stick market forecast, the APAC region will account for the largest market share and dominate the global selfie stick market by 2020. The adoption of selfie sticks in countries such as China, India, Indonesia, Japan, and South Korea is high due to the increasing penetration of smartphones. Also, the presence of a large number of vendors in China and the availability of these sticks at low prices will aid in the selfie stick industry growth in APAC.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global selfie stick market?
• What are the key market trends impacting the growth of the global selfie stick market?
• What are the challenges to market growth?
• Who are the key vendors in the global selfie stick market?
• What are the market opportunities and threats faced by the vendors in the global selfie stick market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and ROW.
• What are the key outcomes of the five forces analysis of the global selfie stick market?

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