Global Streaming Media Device Market 2016-2020

Overview of the global streaming media device market

Technavio’s market research analyst predicts the global streaming media device market to grow at a CAGR of more than 17% between 2016 and 2020.  The growing integration of digital video content with streaming media devices will act as a major driving force for the growth of the global streaming media device market. Streaming media devices enable users to play movies and TV shows on TV. They allow users to improve and manage the media streaming for live or on-demand content. The integration of the digital video content with streaming media devices offers consumers the flexibility to watch the content of their choice at a convenient time. Streaming media devices also provide user-friendly navigation options such as a list of content, corresponding prices, and related content and topics.

Rising implementation of cloud services, which allows users to access a diverse range of pay-per-use computing sources, is the latest trend gaining traction in the market. Several firms in the digital video content market are adopting cloud computing services to improve portability, and enabling subscribed users to access digital content stored in remote servers, irrespective of the devices they use. The growing consumer inclination toward access-based approach, which allows subscribing to video libraries stored in the cloud has propelled streaming device manufacturers to invest in cloud computing services for higher revenues.

Competitive landscape and key vendors

Currently, intense vendor competition exists in the global streaming media device market. According to the streaming media device industry analysis, the market is dominated by a few leading players who compete in terms of product differentiation, portfolio, and pricing. Technological innovations among the leading vendors play a major role in driving the growth of the market. Also, the competition is expected to increase during the forecast period with the increase in product extensions.

Leading vendors in the market are -

• Amazon.com
• Apple
• Google
• Microsoft
• Roku
• Sony

Other prominent vendors in the streaming media device market include ASUSTeK Computer, ARRIS Group, D-Link, HiMedia Technology, Hisense, Huawei Technologies, Keedox, LG Electronics, Matricom, NETGEAR, NVIDIA, Philips, Razer Forge, Samsung Electronics, Sling Media, TiVo, and VIZIO.

Segmentation by type and analysis of the streaming media device market

• Game consoles
• Media streamers
• Smart TVs

Based on the streaming media device market forecast, the smart TVs segment occupies the largest market share in the streaming media device market and will continue to dominate the market during the forecast period. APAC is the largest revenue generating region for the smart TVs market owing to the huge demand coming from China. Factors such as high adoption of technologically advanced consumer electronics products and the emergence of local vendors that supply cheaper smart TVs than global vendors will result in further growth of this segment in the coming years. This will have a positive impact on the streaming media device market share.

Geographical segmentation and analysis of the streaming media device market

• Americas
• APAC
• EMEA

APAC is expected to be the fastest-growing region in the streaming media device market throughout the predicted period. The market in the region is in its nascent stage, and the growing inclination of consumers toward new technologically advanced products will boost growth in the region. South Korea, China, Australia, India, New Zealand, and Taiwan are the major revenue contributing nations in the region. Also, the increasing awareness and high adoption of VOD services will drive the demand for streaming media devices in APAC. This will positively influence the streaming media device market growth.

 Key questions answered in the report include

• What will the market size, market forecast and the growth rate be in 2020?
• What are the key factors driving the global streaming media device market?
• What are the key market trends impacting the growth of the global streaming media device market?
• What are the challenges to market growth?
• Who are the key vendors in the global streaming media device market?
• What are the market opportunities and threats faced by the vendors in the global streaming media device market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global streaming media device market?