Global Inbuilt Storage Set-top Boxes Market 2016-2020

Outlook of the global inbuilt storage set-top boxes (STBs) market

Technavio’s market research analyst has estimated the global inbuilt storage set-top boxes (STBs) market to grow at a CAGR of more than 2% by 2020. Much of this market’s moderate growth rate can be attributed to the introduction of governmental mandates that necessitate STB installation. The aim of such a directive is to bring a greater level of financial transparency to the cable TV industry, which is largely an unorganized sector. The digitization of TV networks is another noteworthy factor that will impel the prospects for growth in this market. Digitization of TV networks has become increasingly prominent owing to the advent of government mandates, which necessitate the installation of STBs in countries like India and China, where a large volume of TVs are sold. This process of digitization will augment the demand for STBs as it will offer benefits like the availability of a wide range of channels and better picture quality to the consumers.

The rising number of pay TV subscribers is an important factor that will drive growth in this market during the predicted period. The pay TV subscribers are the largest revenue contributors for the global STBs market, and an increase in their number will be further aided by the advent of rapid digitization. Digitization will bring about an increase in the number of pay-TV subscribers, as subscription-based TV services are more accessible in the digital platform than in the analog platform. Due to the increasing popularity of pay TV services, a greater number of households are likely to install STBs or upgrade their existing systems to avail the advanced services of pay TV subscription.

Segmentation by application and analysis of the inbuilt storage STBs market

• Satellite STBs
• Cable STBs
• IP STBs
• Hybrid STBs

In this market study, analysts have estimated the satellite STBs segment to be the largest market segment during the forecast period. The rising adoption of satellite-based STBs in the developing countries is a critical factor that will result in this segment’s impressive market share of almost 31% by 2020.

Segmentation by resolution and analysis of the inbuilt storage STBs market

• HD
• SD
• UHD

In 2015, the high definition (HD) segment dominated this market and accounted for a market share of more than 62%. The market share of this segment is anticipated to increase rapidly until the end of 2020 owing to the large-scale upgradation of the standard definition (SD) STBs to the HD STBs.

Competitive landscape and key vendors

The global inbuilt STBs market is intensely competitive due to the presence of multiple global vendors that are constantly innovating in the home entertainment sector. Though the market is consolidated, a considerable number of local vendors are entering this market, especially in regions like Asia.

Leading vendors in the market are -

• ARRIS
• Pace
• Technicolor

Other prominent vendors in this market are  ABOX42, ADB, Comcast, Comtrend, Coship, EchoStar, Eagle Kingdom Technologies, Edge-Core Networks, Hansun Technologies, Humax, Huawei, Hyundai Digital Technology, LG, Lenovo, MitraStar, Samsung Electronics, SmartLabs, Telergy, Telsey, TiVo, Verismo Networks, Vestel, and ZTE.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the inbuilt storage STBs market?
• What are the key market trends impacting the growth of the global inbuilt storage STBs market?
• What are the challenges to market growth?
• Who are the key vendors in the global inbuilt storage STBs market?
• What are the market opportunities and threats faced by the vendors in the global inbuilt storage STBs market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global inbuilt storage STBs market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global ZigBee STB Market 2015-2019
• Global RF Devices Market for Set-top Boxes 2015-2019

STBs are electronic devices that are connected to a television at the user's premises. These devices allow the user to receive unencrypted subscribed channels through an addressable system for viewing encrypted channels. STBs have the capability to convert analogue and digital signals into visuals and can be broadly classified into four main types, namely cable, satellite, IPTV, and hybrid. Benefits such as the presence of interactive services like VOD and the freedom to pay only for subscribed channels will foster its adoption over the next few years.

The inbuilt storage set-top boxes market report is part of Technavio’s media and entertainment research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as consumer electronics, gaming, internet and e-commerce, media and entertainment services, and publishing and advertising. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.