Global Content Recognition Market 2017-2021

Overview of the global content recognition market

Technavio's market research analysis identifies the increase in socialization and personalization through content recognition as one of the primary growth factors for the content recognition market. Content recognition technology increases the personalization of content and socialization among users by allowing the users to interact and socialize with other viewers while watching media files. The users are able to like, comment, and share the content with other viewers while recommending the TV shows or movies to friends. The content filtering technology analyzes the person's viewing history and predicts the individual's viewing interests, which aids in providing personalized and relevant content to individuals. Our market research analysts predict that this market will grow steadily at a CAGR of more than 28% by 2021.

The increasing usage of content recognition in TVs is one of the key trends that will gain traction in the content recognition market during the coming years. The rising consumer preference for content recognition is encouraging TV manufacturers to integrate this technology in their products. The TV manufacturers are collaborating with content recognition technology developers such as Audible Magic, Civolution, Cognitive Networks, and Gracenote, to provide an optimum content recognition technology experience to users. Consumers are additionally using second screens such as tablets and smartphones that enables the synchronization of real-time information with their electronic devices. Vendors are using electronic data capture to instantly sync the content for targeted advertising with second-screen apps.

Competitive landscape and key vendors

The content recognition market is characterized by the presence of few key players who are increasingly focusing on providing content recognition solutions to various sectors including telecom, automotive, healthcare, and media and entertainment. The vendors in the digital asset management market are increasingly investing in R&D activities to expand their product portfolio and attain a competitive advantage over the competitors in the digital asset management market.

The leading vendors in the market are -

• Google
• Microsoft
• Nuance Communications

The other prominent vendors in the market are ACRCloud, ArcSoft, Audible Magic, Beatgrid Media, Civolution, Clarifai, DataScouting, Digimarc, Enswers, Gracenote, Muffin, Shazam Entertainment, and Viscovery.

Segmentation by application and analysis of the content recognition market

• Audio recognition
• Video recognition
• Image recognition
• Media monitoring

Audio recognition is the primary application for content recognition and is used for speech recognition by converting audio content into text that is beneficial for individuals with hearing impairment. For instance, Shazam was launched in 1999 and it is one of the most popular applications that uses content recognition technology to identify music, movies, and advertisements by using the fingerprinting approach to identify data. Vendors in this marketspace are investing heavily in R&D to increase the accuracy and output of the products, driving the growth of the digital asset management market.

Segmentation by sector and analysis of the content recognition market

• Telecom
• Healthcare
• E-commerce
• Automotive
• Media and entertainment

The content recognition technology is preferred mainly in the media and entertainment sector as it enables the broadcasters and operators to enhance the TV viewing experience and meet consumer demands. This technology creates an interactive experience for TV viewers and enables the consumers to personalize content according to their preferences.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global content recognition market?
• What are the key market trends impacting the growth of the global content recognition market?
• What are the challenges to market growth?
• Who are the key vendors in the global content recognition market?
• What are the market opportunities and threats faced by the vendors in the global content recognition market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global content recognition market?

Technavio also offers customization on reports based on specific client requirement.

This upcoming research report on the global content recognition market offers insights into the key trends and emerging drivers augmenting the growth of the media and entertainment industry. Our market reports for the new research areas portfolio also follow a meticulous data collection methodology and offer an analysis of fast growing market segments like the media and entertainment services sector.

By considering the market forecast and size and assessing the growing demand for various media and entertainment services, the market research experts at Technavio offer an absolute picture of the global content recognition market for the period of 2017 to 2021. Furthermore, our research practices assist clients in formulating effective growth strategies and staying updated about the changing market topography. This market study also renders a detailed analysis of various media and entertainment services based on the comprehension of the information gathered from specific resources such as channel partners and market stakeholders.

This report on the global content recognition market also covers vendors like Google, Inc., ArcSoft, Inc., Digimarc Corporation, Microsoft Corporation, DataScouting, Gracenote, Inc., Nuance Communications, ACRCloud, Audible Magic Corporation, Civolution, Enswers, Inc., Mufin GmbH, VoiceInteraction SA, Beatgrid Media BV, Clarifai, Inc., iPharro Media GmbH, Viscovery Pte. Ltd., and VoiceBase, Inc.

The upcoming industry research report on the global content recognition market also shortlists the key drivers, emerging trends, as well as the restraints that the media and entertainment services currently faces. This upcoming report on the global content recognition market presents insights into the rapidly changing competitive landscape to offer clients a complete picture of the forthcoming trends within the media and entertainment industry. Technavio also provides in-depth overviews into the sectors such as consumer electronics, internet and e-commerce, and publishing and advertising.

Our market research methodology for the global content recognition market

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