Global Blemish Balm and Color Correction Products Market 2016-2020

Outlook of the global blemish balm (BB) and color correction (CC) products market

Technavio’s market research analyst predicts that the global BB and CC products market will grow at a CAGR of around 13% by 2020. Factors such as the recent change in climatic conditions and the populace’s growing awareness about the harmful effects of UV radiations will result in the augmented demand for BB and CC products during the forecast period. Also, the growing demand for multifunctional benefits in BB and CC products will impel the prospects for market growth until 2020.

Another important factor that drives growth in this market is the consumers’ preference for BB creams with sun protection factor (SPF) as well as added benefits that provide lighter textures. The ability of these products to act as moisturizers, serums, foundations, and sunblock to give consumers a youthful and bright looking skin will result in its augmented demand during the forecast period.

Segmentation by product type and analysis of the BB and CC products market

• BB/CC skin care products
• BB/CC color cosmetic products
• BB/CC hair care products

The global BB and CC products market were dominated by the BB/CC skin care products segment, which accounted for a revenue share over 80% in 2015. The BB/CC, skin care products, are mostly used to protect the human skin from the sun and UV radiations. Furthermore, their ability to provide hydration and coverage to the skin will result in its increased demand during the predicted period.

Geographical segmentation of the BB and CC products market

• Americas
• APAC
• Europe
• MEA

In this market study, analysts have estimated the APAC region to be the largest market for BB and CC products during the forecast period. The introduction of new product lines with BB benefits will help in the growth of this market in APAC. Additionally, factors such as the recent increase in youth population will aid in the growth of this market in APAC during the predicted period. The market in this region is envisaged to account for more than 38% of the total market share by 2020.

Competitive landscape and key vendors

The global BB and CC products market is characterized by the presence of multiple active vendors. Though the large vendors dominate this market in terms of shares, the smaller vendors are also expected to account for a significant share of the market as they have created a competitive landscape in certain countries like South Korea and China. The vendors in the market compete on the basis of product portfolio and pricing to gain maximum traction during the forecast period.

Key vendors in the market are -

• Beiersdorf
• Estée Lauder
• Johnson & Johnson
• L'Oréal
• Shiseido

Other prominent vendors in the market include AmorePacific, Amway, Avon Products, Chanel, Chatters Canada, Clarins Group, Combe, Conair, Coty, The Face Shop, Lotus Herbals, Markwins Beauty Products, Mary Kay, Misha, Nature Republic, Procter & Gamble, Rachel K Cosmetics, Revlon, Skin Food, and Unilever.  

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global BB and CC products market?
• What are the key market trends impacting the growth of the global BB and CC products market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global BB and CC products market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global BB and CC products market?

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